One of the world’s top floral designers takes stock of the trends reshaping his trade
Bastiaan Hutten is all too familiar with the highs and lows of running a floral design company....
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Author: FR Team
Young Floral Pros Bring Energy and Experience to Miami at SAF’s First Next Gen Live! Event
During the SAF Next Gen Live event, young retailers, wholesalers, importers, growers and...
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Floral Artist Sue McLeary Creates Fabulous Wearable Flowers
Read more abou the floral artist Sue McLeary. In her hands, flowers are modernized and massaged...
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Inflation Busters
Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must...
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FACEBOOK TRENDS FOR 2022 TO INCORPORATE INTO YOUR MARKETING STRATEGY
Facebook should be a vital part of your overall social media marketing strategy. Below are some...
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COMING EVENTS
Floral industry happenings and gift markets through October 2022. NOTES: This...
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Designing for Profitability
Tips for buying, designing and selling flowers and arrangements that will improve your bottom line...
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Instagram may have backtracked. But video is coming
Instagram is reversing some of the controversial changes to its display and algorithm in response...
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Expo Flor Ecuador 2022
The Expo Flor Ecuador show will be held in Quito from October 5-7 where 109 exhibitors, including...
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Dried and Pressed Flowers Are Molded into Delicate Sculptural Vessels
Amazing sculptural vessels created out of dried and pressed flowers by Shannon Clegg are full of...
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Rio Rose Lilies the Gold Standard of Double Lilies
“We at Equiflor continually work to help you grow your floral business. That means being at...
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Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the...
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