FR Team | Florists' Review

Architctural Garden Centerpiece

Posted by FR Team | Feb 17, 2020 | Floral Tutorial Design of The Week |

Using Smithers-Oasis Midnight Floral Foam as both functional and decorative elements, floral designer Erik Witcraft, AIFD, creates a contemporary centerpiece with an architectural flair. Erik cuts “slices” of Midnight Floral Foam and places them between blocks of the black foam to resemble slabs of slate. Between them, he arranges garden roses, hybrid Dianthus and Cymbidium orchids in narrow rows, or bands, with gracefully arching Callas sheltering the design and adding rhythmic movement and dimension to the design. Sponsored by Alexandra Farms.

On the Theme February 2020

Posted by FR Team | Feb 12, 2020 | On the Theme |

Florists’ Review publisher Travis Rigby shares his thoughts on the current houseplant trend and why he thinks it is here to stay. [Read more …]

Romantic Garden Urn

Posted by FR Team | Feb 10, 2020 | Floral Tutorial Design of The Week |

Watch as Erik Witcraft, AIFD, creates a lush romantic arrangement spotlighting a wondrous...

Terratory Trend Bespoke Centerpiece

Posted by FR Team | Feb 10, 2020 | Floral Tutorial Design of The Week |

Taking cues from the earthy, organic “Terratory” trend – one of four current trend looks in Florists’ Review’s “American Floral Trends Forecast 2020-21” – floral designer Erik Witcraft, AIFD, pairs lush garden roses with branches and foliages in an artful manner, to create a contemporary composition with a woodlands aesthetic… READ MORE

Love Is In The Air

Posted by FR Team | Feb 3, 2020 | Floral Tutorial Design of The Week |

With a nod to singer John Paul Young, Love Is In The Air thanks to Erik Witcraft, AIFD, and his...

Pink Swirl FlowerBox

Posted by FR Team | Jan 27, 2020 | Floral Tutorial Design of The Week |

Erik Witcraft, AIFD, is back at it again for Florist’ Review’s How-To Video series – sponsored by...

Contemporary Rose Topiary

Posted by FR Team | Jan 27, 2020 | Floral Tutorial Design of The Week |

A modern arrangement style, incorporating grandma’s beloved garden roses arranged in a classic...

Proflora 2019 (The Best Flower Trade Show Since 1991)

Posted by FR Team | Jan 23, 2020 | Floral Events |

Colombia’s biennial trade show lives up to its reputation as one of the premier floriculture events in the world. To learn why and how, read on […]

Question of the Month – January 2020

Posted by FR Team | Jan 22, 2020 | Floral Columnists |

Florists’ Review asked: What is your top priority or goal for your business in 2020, and how do you plan to accomplish it? Here are your answers […]

On The Theme – January 2020

Posted by FR Team | Jan 21, 2020 | On the Theme |

Publisher Travis Rigby shares his thoughts for the upcoming year on how you look at things and yourself. Read on […]

Promenade: Romantic Garden Rose Bouquet How-to

Posted by FR Team | Jan 20, 2020 | Floral Tutorial Design of The Week, How-To Floral Designs |

In this video, sponsored by Design Master Color Tool and based on the “Promenade”...

Lavender Rose Vertical Design FlowerBox Design How-to Video

Posted by FR Team | Jan 13, 2020 | How-To Floral Designs |

In this Florists’ Review How-To Video sponsored by Royal Flowers Group, Erik Witcraft, AIFD, is back again with another great idea incorporating a lavender cube FlowerBox container. Using lavender roses placed with floral foam, and scrumptious nandina foliage and vibrant blue sea holly, he creates a top-to-down eye-catching design with colorful impact! Watch the video to learn how you can create your own display!