NEW ISSUE
Our May Issue is Here!
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- International Design Stars
- Florist Spotlight: Glenn Arvor
- How Flowers Affect Our Mental Health
- The Power of Flower Arrangement Recipes
- How to Expand Your Business with Wedding Planning
- How Greenery Helps You Profit Artistically and Financially
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how you can get involved. Full Press Release Below Source: That Flower Feeling- January 28, 2025 TFF Partners with...
U.S. places hold on 25% tariff on Colombian imports
A resolution was reached, placing a hold on the proposed tariff. Full Article Here Source: floraldaily.com U.S. places hold on 25% tariff on Colombian imports Yesterday, the flower industry in the US and Colombia was anxiously holding its breath as tensions escalated...
Wedding Floral Trends
Here’s what we expect to see in the world of wedding floral design in 2025 and how luxury roses can play a leading role. Full Article Here Source: Alexandra Farms Emerging Floral Trends for 2025 Jan 153 min read From abundant altars to bright and bold florals, these...
Mellano & Company celebrates 100 years in business
To mark this milestone, Mellano & Company is embarking on a year-long celebration entitled 'Blooming into a New Era!' The celebration will highlight the generations of families and faces who have played an integral role in the company throughout the years while...
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FROM OUR PAGES
FEATURES
International Design Stars
We searched the world over to bring you some of today’s most creative and innovative floral artistsBy Kat Castagnoli, AIFD, CFD, CCF The designers you are about to meet might be from the farthest corners of the globe, but they all have one very important thing in...
Global Trends in Floristry 2021
These top trends in the floral industry worldwide can provide inspiration for modifying your business and staying relevant to today’s consumers. By Kat Castagnoli, AIFD, CFD, CCF When you’re in the business of creativity, staying current on the latest trends can give...
Best in Blooms May 2021
Florists’ Review is thrilled to present the winner and the other three finalists in our new “Best in Blooms” contest series. Over 75 talented floral designers from across the country submitted photos of their floral design work for our jury’s consideration in this...
Picture-Perfect Weddings of 2021
By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly changed the landscape of the wedding industry. But if there's one thing last year has shown us, it's that love doesn't stop for a worldwide pandemic – and neither do florists. For over two decades,...
The Great Reset: Garden Trends Report
Celebrating 20 years of spotting trends in the green industries, Garden Media Group (GMG), a boutique marketing and public relations firm based in Kennett Square, Pa., has unveiled its “2021 Garden Trends Report, ‘The Great Reset.’” The report offers a peek into what...
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TRENDS
Floral immersion
Taylor Patterson is a New York-based fl oral entrepreneur whose aesthetic is lush, elegant and seasonally inspired. Patterson developed Fox Fodder Farm over the past nine years,
On the Farm with David Beahm
On weekends when he doesn’t have an event, party maestro David Beahm escapes to Thistle Dew Farm, his rural getaway located 90 minutes outside Manhattan in Pennsylvania’s Bucks County.
The big apple turns over a new l.e.a.f
Inspired by other global floral celebrations, L.E.A.F is New York City’s first-ever contemporary festival of flowers that gives residents a chance
Seeing 20/20: 2020 Gardening Trends
It’s here! Garden Media Group’s annual must-read report on trends in gardening and the green industry. Even if you don’t offer much in the way of gardening products or advice, read this report: It provides insights into societal megatrends that are impacting much more than just the lawn and garden industry but still will affect your business. Read more […]
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FLORIST SPOTLIGHT
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West Van Florist Home & Garden
Lara Mathias-Santos is the design manager at West Van Florist Home & Garden in Vancouver, B.C., Canada. This is her success story. Read on […]
Delivering the Farmgirl Flowers Brand Everywhere
Writer Jane DeMarco takes us on a visit with Christina Stembel, owner of FarmGirl Flowers. to learn how she went from bicycle couriers in San Francisco to a nation-wide flower delivery empire – and how she got us all to ask the question: “What’s in your wallet!?” FULL VIDEO INTERVIEW […]
Bloomers
Building a reputation along with store inventory is key to maintaining clients and shop success. Learn how Bloomers in San Francisco did just that. […]
DESIGN TUTORIALS
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Lush Natural Garden Arch
The luxuriant look of untamed growth captured in a sustainably designed floral structure Floral design, photography and text by Paulina Nieliwocki Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Danziger Inspired by the enchanting beauty of Danziger’s new ‘Enchanté™’...
How to Create a “Prom Bar”
Entice greater sales with an alluring and interactive display of prom-flower accessories. Floral design, photos and text by Nita Robertson, AIFD, CFD Teenagers throughout North America are planning now for their spring formals and proms, and that means lots of orders...
Wearable Flowers for Prom
A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative...
Women’s Day Brunch
A colorful tablescape for a gathering of women celebrating women. Floral design, photos, video and text by Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Sun Valley Floral Farms Arcata, Calif. The vibrant rainbow-like hues of the...
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BUSINESS AND MARKETING
Using Gift and Home Markets to Enrich Your Flower Business
By ANDMORE (formerly International Market Centers) As you know, the flowers aren’t the only things that make an arrangement special. The vessel and accouterments add distinguishing qualities to a design. However, finding truly unique and unusual accents can be difficult, and...
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones....
The Point of Point-of-Sale Systems
Having a POS system specific to your flower shop can help you save and make money while building customer satisfaction. By Andrew Joseph At one time, a point-of-sale (POS) system referred to the cash register within a retail shop. So, by that definition, pretty much...
Engaged Employees
A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher...
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CREATIVITY AND EDUCATION
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on November 1st! Flora Magazine has been published in England since 1974. Specially written for professional florists and flower-arranging enthusiasts, Flora...
Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st
Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by BloomNation....
SAF Held its 137th Annual Convention in Orlando
By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a Supplier Expo, and...
2022 “Garden Rose Design Contest” Winners
Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites...
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