NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Introducing Redvolution: A New Era for Red Roses
A stunning new red rose has entered the market. Rosaprima is proud to welcome Redvolution to its collection. Source Rosaprima Introducing Redvolution: A New Era for Red Roses November 2024 Rosaprima is proud to welcome Redvolution to our collection, a rose...
CalFlowers Welcomes Lane DeVries as Executive Director
CalFlowers is thrilled to announce the appointment of Lane DeVries as Executive Director. With his exceptional industry expertise, vision, and passion, he will lead the organization into an exciting new chapter. Full Press Release Below FOR IMMEDIATE RELEASE...
Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming Innovations, the company is now also introducing a cut hydrangea which has been bred in-house. Full Article Below Here Source- Floraldaily.com Blooming Innovations Introduces New Hydrangea Variety...
2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated take on the popular fruit trend, discover the must-know wholesale home decor design trends featured in the 2025 Home Collection from Accent Decor. Full Article Below Source: Accent Decor 2025...
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A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 24th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2022 in any or all of the categories below: • Bouquets • Reception Décor •...
FROM OUR PAGES
FEATURES
Big City Blooms
As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people
Doing business in the big apple
We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?
Wedding Wisdom
Smart and savvy tips for building your wedding business that you can put to work right now.
Wedding Trends Throughout The Industry
Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.
Blazing Their Own Trails
How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]
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TRENDS
Trending Textures
"Ribbon is back with a vengeance, but today, its selection and use is a more integral part of the...
Technology Trends in Floral
"Four technology forces that will reshape the floral world" The floral industry is not immune to...
The American Floral Trends Forecast – Sympathy Trends
"The American Floral Trends Forecast" This addition to “The American Floral Trends Forecast”...
Creativity In The Modern World
"How technology influences our creative processes" aISCOVERING OUR CREATIVITY Our brains were...
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FLORIST SPOTLIGHT
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Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers
Instagrammer Of The Month
Erika Stephens lives off the grid with her family on the remote Olympic Peninsula of Washington State. The internet there is spotty at best, and Erika has long been hesitant about using social media.
DESIGN TUTORIALS
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Radiant Radial Lines
Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier Teatru...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Flower Collar for Fido or Fluffy
A simple technique for creating wearable flowers for pets. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production Model: Romeo Presented by FTD Wearable flower designs for pets are not only...
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BUSINESS AND MARKETING
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting balances, and...
Talking about FlowerTok
TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere to start taking...
Test Start: Flower Business
Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...
Finishing Touches
Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did. By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if there was a way to...
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CREATIVITY AND EDUCATION
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event to...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
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