NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Chrysal Launches Recyclable PP Sachets and Bio-Based Flower Food
Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the Americas. This innovation underscores Chrysal’s commitment to advancing sustainability and reducing its environmental...
Moroccan Fruit and Vegetable Exporter Discusses Floral Program
Prim'rose, a family-owned business with over 75 years of expertise, has expandded through the years into carnation and mini-carnation cuttings, exporting over 60 million stems annually to key markets. Full Article Here Source- FloralDaily.com Moroccan fruit and...
A Flourishing Valentine’s Day for US Floral Industry
Floral sales for Valentine’s Day 2025 showed strong demand, impulse buying, and last-minute surges. Full Article Here. Source- FloralDaily.com Strong demand, impulse buying, and last-minute surges A Flourishing Valentine’s Day for the US Floral Industry "Valentine's...
Flower and Plant Exports Show Growth in 2025 versus 2024
The export value of flowers and plants showed a 7% growth in the first month of 2025 compared to 2024. Full Article Here. Source- FloralDaily.com NL: Flower and plant exports show growth in January 2025 compared to 2024 The export value of flowers and plants showed a...
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Valentine’s Day Contest Winners
Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited floral designers to...
FROM OUR PAGES
FEATURES
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
About American Flowers Week
American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can
Back To Nature
Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.
Big City Blooms
As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people
Doing business in the big apple
We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?
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TRENDS
Trending Textures
"Ribbon is back with a vengeance, but today, its selection and use is a more integral part of the...
Technology Trends in Floral
"Four technology forces that will reshape the floral world" The floral industry is not immune to...
The American Floral Trends Forecast – Sympathy Trends
"The American Floral Trends Forecast" This addition to “The American Floral Trends Forecast”...
Creativity In The Modern World
"How technology influences our creative processes" aISCOVERING OUR CREATIVITY Our brains were...
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FLORIST SPOTLIGHT
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Building Corporate Business One Amazing Structure At A Time
This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers
Instagrammer Of The Month
Erika Stephens lives off the grid with her family on the remote Olympic Peninsula of Washington State. The internet there is spotty at best, and Erika has long been hesitant about using social media.
DESIGN TUTORIALS
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Radiant Radial Lines
Radial-line arrangements captivate and engage viewers, and they are also popular choices among floral designers. Floral design and text by Tomas De Bruyne, EMC International (European Master Certification), Oostkamp (Brugge), Belgium Photos by Diana Toma, EMC, Atelier Teatru...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Flower Collar for Fido or Fluffy
A simple technique for creating wearable flowers for pets. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production Model: Romeo Presented by FTD Wearable flower designs for pets are not only...
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BUSINESS AND MARKETING
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting balances, and...
Talking about FlowerTok
TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere to start taking...
Test Start: Flower Business
Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and currently has seven...
Finishing Touches
Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did. By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if there was a way to...
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CREATIVITY AND EDUCATION
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any flower lover. From June 6 to 9, 14 lily bulb exporters opened their doors to visitors from around the globe for “Dutch Lily Days,” and I was invited to be one of those visitors It is the premier event to...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by Smithers-Oasis North America The...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
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