Floral couture off ers opportunities from overthe-top creative expression to real sales – as well as a venue for creating a distinguishing niche for your business.

This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.

Flowers and plants are more than luxuries and indulgences: They heal, unite and help people celebrate life’s events, both large and small. Take a moment to reflect on the value of what you do and how your products positively affect – and even change – people’s lives.

Enhancing Mother Nature

  "Florists and designers share their proactive experiences and the effects on their businesses." When working in a creative field such as floral design, getting stuck in the occasional rut comes with the territory. Rather than let those ruts bring them down, many...