NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday, January 18. National Tulip Day draws approximately 20,000 visitors annually to the Dutch capital, where they marvel at the vibrant spring flower display in the expansive picking garden. Full...
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New Plants), based in The Netherlands, as part of a strategic initiative to strengthen its presence in the European market. This acquisition will bolster Suntory’s business in bedding plants and...
BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual affiliates to collaborate in supporting independent florists while benefiting from a rewards-based system. Full Article Here Source: BloomNation BloomNation Announces Launch of Partnership...
Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the perfect combination of precision, comfort, and durability. Full Article Here Source- Mayesh Introducing the Mayesh Floral Clippers: A Florist’s New Favorite Tool At Mayesh, we know that the right...
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“Best in Blooms”
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Dazzling Duo
Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of current trends...
Reflections of a Starry Winter Night
A nontraditional seasonal design inspired by a nighttime stroll through the winter woods. Floral design by Paulina Nieliwocki / Text by David Coake / Sponsored by Melrose International Drawing inspiration from the colors of the stunning cut-glass vase and the...
An Artful Approach To Valentine’s Day
INSPIRATION FOR CREATING MODERN AND ARTISTIC DESIGNS FOR THE HOLIDAY OF LOVE. Floral Design and Text by Jasmine Corzo Bath All of my life, I have appreciated and studied fine art. As a floral artist, I have learned to allow the botanical materials to guide my designs....
Fall Bounty Hand-tied Bouquet
Floral Design and Text by Jasmine Corzo Bath OFFER YOUR CUSTOMERS FRESH, MODERN AND UNEXPECTED DESIGNS THIS AUTUMN SEASON. When we think of traditional colors and flower arrangement styles for the fall season, we typically gravitate toward hues of oranges, yellows and...
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BUSINESS AND MARKETING
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment and...
Inflation Busters
Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of inventory reduction must be...
Designing for Profitability
Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people and the emotions our...
Website Development for the Floral Industry
A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs. Period. Along...
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CREATIVITY AND EDUCATION
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers opportunities for myriad adaptations. Floral design, photos and text by Nita Robertson, AIFD, CFD Inspired by our amazing international floral-design community—many members...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
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