NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
AFE 2025 Scholarship Applications Are Now Open
Applications are now open for the American Floral Endowment's 30+ Undergraduate and Graduate Scholarships through the online scholarship platform! Full Press Release Below- Source AFE 2025 Scholarship Applications Now Open!May 1 Deadline Applications are now open...
Valentine’s Day Success Guide
By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead! Valentines Day design by Beth O'Reilly Strategies for Success Set Sales Goals Estimate sales to guide your supply orders. Plan your inventory carefully to avoid shortages or overstocking. Analyze...
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full Article Here Source: thursd.com The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article Here Source Alexandra Farms Dec 27, 2024 Pantone Color of the Year 2025 Calls for Luxurious, Textural, Abundant Florals: Garden Roses to Explore and Elevate Trends "Mocha Mousse," a soft and...
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Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral designs into our...
Day Of The Dead Buffet Floral Inspiration
By Nita Robertson AIFD, CFD Container Sponsor: Melrose International An inspiration for a Day of the Dead alter (ofrenda) or buffet arrangement. Celebrate this holiday by using bold, bright colors like orange, red and hot pink. It is nice to add a pop of black, I...
Bountiful Autumn Centerpiece
Floral design by Beth O’Reilly, AIFD, CFD, TMF. Photos by Bill Doran Company; Houston, Texas DRIED BOTANICALS ARE IDEAL—AND HIGHLY DESIRED—COMPLEMENTS TO FRESH FLOWERS FOR FALL DESIGNS. Autumn is the season of harvest, and flower designs for this time of year are most...
Modernizing Mums
Sponsored by Ball SB | BallSB.com A contemporary wreath-style bridal bouquet is the perfect canvas showcasing today’s popular chrysanthemums—and your design creativity, as well. Floral design, photos and text by Nita Robertson, AIFD, CFD Chrysanthemums—like...
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BUSINESS AND MARKETING
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as a labor...
Delivery Systems, Tips and Tricks
The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until recently, florists...
Giftware Ideas for 2022 Holiday Sales
Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking about buying for...
Boost Your Business with “Google Business Profile”
By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business...
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CREATIVITY AND EDUCATION
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself and...
International Design Stars
By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...
Flower Headdress
The mechanics used to create all manner of floral wearables are critical to their comfort and longevity. Here is one easy method for creating dramatic flowery headwear. Sponsored by BallSB Floral design and photos by Beth O’Reilly, AIFD, CFD, TMF Model: Eveline...
Maximize Your Margin with Gift and Home Merchandise Webinar May 18th
Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where...
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