NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New York Fashion Week. Full Article Here Source- Oasis Floral Products Australian designer, Julia Rose, had a dream. It had taken hope, hard work, and outrageous creativity to make her ‘flowers on...
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source- Flowerpowerdaily.com All About Carnations – January’s Flower By Jill Brooke Photo Credit: Tularosa Flowers Hail the carnation, the humble flower of January. The carnation, the flower for...
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday, January 18. National Tulip Day draws approximately 20,000 visitors annually to the Dutch capital, where they marvel at the vibrant spring flower display in the expansive picking garden. Full...
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New Plants), based in The Netherlands, as part of a strategic initiative to strengthen its presence in the European market. This acquisition will bolster Suntory’s business in bedding plants and...
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Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2022 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2022 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
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FLORIST SPOTLIGHT
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Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two decades;...
How To: Botanical Bling Floral Sash Ring
Floral design and photography by Brenna Quan, AIFD, CFDContinue Reading: 8min Read Flowers to wear are taking all manner of shapes and forms today, and they are being designed to wear virtually anywhere on a body or garment. Thinking beyond more traditional items such...
Tutorial: Tropical Nouveau Driftwood
Floral design by Sue Tabbal-Yamaguchi, AIFD, CFD, EMC Photos by Brandon Yamaguchi Continue Reading: 10min Read Sue Tabbal-Yamaguchi, AIFD, CFD, EMC, Su-V Expressions 25 years, specializes in floral décor for weddings and corporate events. She is known for her...
Jean-Pascal Lemire tutorial for his winning arrangement Best in Blooms May 2021
[embedyt] https://www.youtube.com/watch?v=DO9niqop7xQ[/embedyt] Blooms May 2021 Winner Jean-Pascal Lemire with L. A. based, Jean-Pascal Florist Studio, shares a full tutorial making the winning arrangement for our Best in Blooms May 2021 Contest. Jean-Pascal...
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BUSINESS AND MARKETING
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of information and...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to do is suggest it- and give them a little incentive. Take advantage of these holidays that are close together and get them to place their next order.
35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and event specialists, florists can expand their reach to become more involved in supplying more than just the floral atmosphere. By Andrew Joseph Everybody loves a...
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CREATIVITY AND EDUCATION
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall floral designers and nonprofessional flower lovers alike. By Jill Brooke It’s springtime, and not only are the flowers blooming but so are the book titles about beautiful blooms. Here is a roundup of...
Modern Boutonnière Styles
Wearable flowers for men have become more dramatic, daring, creative, stylish and personal. It’s about time! By Nita Robertson, AIFD, CFD Boutonnières have really changed in recent years. Now there are so many ways to make them modern and stylish, personalize them,...
Wedding Dress Trends 2022
Wedding Dress Trends 2022 And Beautiful Bouquets Designed to Coordinate with Each Style By Nita Robertson, AIFD, CFD Contributor: Jen Campbell, Green Wedding Shoes Collaborating with Jen Campbell, editor and creative director of the Green Wedding...
Stylish Designs for Flower Girls
The youngest—and often most precocious—members of wedding parties always steal the show (well, almost), and so should their flowers. By Nita Robertson, AIFD, CFD There’s nothing sweeter than the moment the smallest member of a wedding party walks the...
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