NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
BloomNation launches Point of Sale 2.0
BloomNation, a floral industry technology platform, announces the launch of its Point of Sale (PoS) and Dashboard 2.0, which aims to transform how florists manage and grow their businesses. Source: Floraldaily.com BloomNation launches Point of Sale 2.0 for florists...
Alexandra Farms Wins Seven Awards at SAF’s Outstanding Varieties Competition
We are delighted to announce that Alexandra Farms won seven awards at this year's Society of American Florists' Outstanding Varieties Competition, including one of the top honors: Best in Class. Source: Read Full Article Here: Alexandra Farms Alexandra Farms Wins...
FloraCheers!® Bottle Bouquet Arrangement Tutorial
FloraCheers!® by Floracraft is inspired by a viral social media trend providing a mechanic that fits snuggly on the neck of a wine bottle, on the top cage of a champagne bottle, or other narrow-neck bottles. See the design tutorial blog below. Source:Floracraft...
American Flower Farms Creating Entertaining Experiences
The American Grown Field to Vase Dinner Tour invites guests nationwide to dine in the fields of America’s most stunning flower and foliage farms. Source: Flowerpowerdaily How American Flower Farms Are Creating Entertaining Experiences By Jill Brooke...
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“Garden Rose Design Contest” Winners
Alexandra Farms’ third annual “Garden Rose Design Contest” is now in the books, and Florists’ Review has the honor of presenting the winners! Click here to learn who won!
FROM OUR PAGES
FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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A Touch of Spring Fever
Tulips and fresh branches provide welcome seasonal elements in a charming, salable design. Floral design, photos and text by Nita Robertson, AIFD, CFD This delightful and affordable spring-spirited design receives additional volume and dimension—and perceived value—with...
Designing with an Idiot: Making Holiday Arrangements with Fresh Greens and Dried Flowers
Harmony Harvest Farm is decking the halls with fresh greenery and dried flowers with professional designer, Jessica, Watch now…
How To Make A Fun Christmas Sledge Design
Let your creative juices flow with our new video. Dahlias set the colour scheme in this design, but you could use roses or carnations – the choice is yours! Start your creative engines here…
Create a stress- free Christmas Wreath
Less Stress Christmas Wreath, watch here…
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BUSINESS AND MARKETING
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts, is a...
Using Instagram’s Newest Features
Flourish by embracing new social media features, like Instagram “Reels.” By Tonneli Grüetter When brands release something new, those new products typically receive a lot of attention. This is not by mistake but, rather, by design. When you walk into your favorite...
Smithers-Oasis Acquires Design Master
Big industry news announced today– Smithers-Oasis has acquired Design Master®, through an asset purchase. Florists around the world will undoubtedly be thrilled to have consistent access to Design Master's popular products again soon. Manufacturing issues have...
Make Event Profits Pop Up
Discover how renowned L.A. event florist Shawna Yamamoto adjusted to 2020 event cancellations and kept revenue flowing with “Porch Parties.” It might be an idea you can use or adapt for your business. By Jennifer Howard Is your spring and summer event calendar...
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CREATIVITY AND EDUCATION
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and Christmas. If...
Industry Events Are Blooming Again
Three recent floral events were among the first of many more to come.By David Coake It’s finally happening! Floral industry conventions, trade shows and workshops—and public flower shows, too—are getting back on the calendar for 2021 and beyond. The events showcased on...
Whats Trending in Flower Retailing?
Change in the world of commerce is happening at lightning speed. Here are eight post-COVID macrotrends that are impacting all retail and service industries in general and that have implications for flower retailers specifically. By Alex Frost 1.) BOPIS (Buy Online,...
The Main Event
With restrictions loosening and more people being vaccinated, is the event industry back in business? By Kat Castagnoli, AIFD, CFD, CCF While weddings and other celebrations are slowing making their way back onto calendars, floral designers and others who make those...
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