NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
That Flower Feeling Hosts Upcoming Webinar
 That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. Full press release below Source: That Flower...
Fall 2024 Hottest Floral Trends
BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source: BloomNation Fall 2024 Hottest Floral Trends The Fall 2024 floral trends are moving beyond traditional earthy...
Simplify Holiday Floral Arrangements
Simplify Holiday Floral Arrangements with Continental Floral Greens' Premade Greenery Line Nita Robertson AIFD As the holiday season approaches, florists everywhere are gearing up for an influx of orders and the inevitable hustle and bustle that comes with it....
Floral Mechanics with Lea Romanowski
This article highlights the expertise of Canadian florist Lea Romanowski, who emphasizes the importance of strong floral mechanics in design. With over 40 years in the industry, Lea shares insights on how precision in foundational techniques is crucial to the success...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Christmas Compote
Leanne breaks from the traditional colors of red and green as she creates a beautiful muted color, antique look centerpiece, perfect for any elegant dining table. Enjoy…
Cranberry Christmas Flowers
Busy? This is a perfect arrangement for you! Flowers to enjoy…..the easy way! Watch now…
BALL ROAD SHOW
Ball SB – This year we have all been forced to change our way of working in many ways, but nothing has stopped us and we kept trying. Watch now…
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BUSINESS AND MARKETING
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to add to your brand with little...
What is Clubhouse?
It’s a live social audio app, hosting voice conversations and interactive sound experiences. By Mechell Lord From Mark Zuckerberg and Elon Musk to Oprah Winfrey, Clubhouse has attracted some big names. I popped into a room last April, and Katie Couric was moderating...
Over-Delivering on Customer Experience
Your delivery execution says as much about your brand as the product itself. Is it time to up your flower delivery game? By Jennifer HowardContinue Reading: 8min ReadConsumer options and expectations for product delivery have intensified. Delivery is no longer a...
Is It Better To Give Than Receive?
Tips for creating an authentic charitable marketing plan.By Jennifer HowardContinue Reading: 20min ReadAre you a giver? Most people are givers, but how about your business? Do you have a plan when someone asks for a donation, or do you shoot from the hip? Charitable...
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CREATIVITY AND EDUCATION
Straight from Market: Visual Display Inspiration
By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product vignettes...
Autumn Weddings CONTEST
According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we created a contest for florists to share their best autumn...
Dried Wall Installation with Beth O’Reilly AIFD, CFD, TMF
Floral Design by Beth O'Reilly AIFD,CFD,TMF Photos by Bill Doran Company, Houston, Texas Capitalize on the Resurgence in Popularity of Dried Botanicals with Décor Pieces Floral décor for walls can be created not only for home and office environments (for which this...
Master Your Fall Flower Potential
Care and handling tips for 10 of the season’s most spectacular flowers. By Tonneli Grüetter Use these tips and tricks to make your inventory of autumn flowers last longer and shine brighter. This harvest season, you will see new cut flower varieties rise above the...
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