NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Study Explores Sustainable Floral Design Practices
The results from a new research study, "​​Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry," are now released for floral businesses to utilize as they explore sustainable practices. Full Article Here Source:...
Field to Vase Dinner at Creekside Growers
The Field to Vase Dinner at Creekside Growers showcases a celebration of Michigan's rich agricultural bounty, local wines, and the art of culinary craftsmanship. Full press Release Below. FOR IMMEDIATE RELEASE. 9 September 2024 Michigan's...
Inside Pioneer Imports & Wholesale
Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on Permanent Botanicals In the distance, pristine warehouse racks and the sound of cart wheels can be seen and heard. In the foreground is a welcoming arch of baskets spilling with flowers, like...
Blooms across California’s Central Coast
In late July coastal towns of central California were transformed into displays of floral artistry celebrating the 30th anniversary of Florabundance. Full article here Source: floraldaily US: Blooms across California's Central Coast to celebrate 30 years of...
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Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
FROM OUR PAGES
FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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A Touch of Spring Fever
Tulips and fresh branches provide welcome seasonal elements in a charming, salable design. Floral design, photos and text by Nita Robertson, AIFD, CFD This delightful and affordable spring-spirited design receives additional volume and dimension—and perceived value—with...
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
Happy Holidays from Oasis Floral Products | Donald Yim
Uses midnight foam to help with your Fall and Holiday arrangements. See how here…
Barker & Stonehouse | Winter with The Wilde Florist | How to make a winter wreath
Create a lovely winter wreath with Kirsty Johnson of The Wilde Florist, watch here…
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BUSINESS AND MARKETING
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique artisan-crafted décor and gifts, is a...
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CREATIVITY AND EDUCATION
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact, according...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride who wants to make a dramatic— and environmentally responsible—statement. Floral design by Shelly Huynh-Lewis, AIFD, CFD  This modern take on an elegant 1920s-inspired cascading bridal bouquet comes to...
Wind-Water-Earth by Waterlily Pond
A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business owners in the floral industry tell their story Yesterday, International Women's Day was celebrated, also at New Bloom Solutions. On the New Bloom Solutions Channel, 5 inspiring women leaders and business...
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