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so does hope.”
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Tournament of Roses Offers Another ‘Sneak Peek’ of 2022 Rose Parade Floats
Excitement is brewing for the upcoming 2022 Rose Parade. Check out the sneak peek of the 2022 floral floats. Floral designers from all over the world come together to create these amazing floats. The theme of the 2022 parade is “Dream. Believe. Achieve.” The Rose...
J. Schwanke’s Influence on The Floral Industry
Exploring the career of J. Schwanke, flower expert, fourth generation florist and creator of Ubloom.com. His most significant contribution is that he created and launched the first national television show that specifically features cut flowers. Interesting article...
Canada Named Second Largest Export Market For Colombian Flowers
Canada is increasingly demanding Colombian flowers and has already established itself as the second-largest exporter. So far this year, Colombian flower exports to three major destinations totaled $ 1 billion. This represents a 20% increase compared to what happened...
Mobile Florist Encourages Creativity And Fun
Cooley is the founder, owner and operator of The Mobile Meadow flower truck — a bright-blue 1965 Ford F100 pickup that’s been making frequent stops at some of Owensboro’s most highly-attended events since April. Her down to earth farm truck resonates with her...
7 Ways To Help Navigate The Current Flower Shortage
Tips on how to navigate the current flower shortage. Raise your prices, be compassionate to the farms and work together. It is important to communicate with your clients and be ready for substitutions. Focus more on a style and color palette rather than specific...
Benjamin Moore’s 2022 Color Inspired by Flower Stems
Announcing the Color of the Year for 2022, October Mist, a gentle shade of sage green. The chosen color selection is evocative of the stem of a flower. No surprise that a shade of green was chosen this year since bringing the garden inside and aspects of nature are...
A Florist’s Guide To Lilies
A classic flower making a big comeback. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their long-lasting blooms, year-round availability, and wide variety of fantastic, vibrant colors....
Floral Couture
Floral couture is where flowers meet fashion and it is incredible. Amazing dresses worthy of the runway are created with living florals and foliage to make a grand statement. Three Palm Beach floral designers were challenged to create their take on floral couture and...
5 Easy-to-Implement PR Tips for Floral Professionals
If you're looking to branch out and diversify your press portfolio, then it's time to level up your publicity strategies and leverage your know-how to truly stand out as a thought leader in the industry. Here are 5 ways you can upgrade your PR approach to make an...
