“Where flowers bloom,
so does hope.”
Fresh Takes For Flowers
A boutique New York floral design firm creates floral designs as branding tools for its clients. Read the story of East Olivia […]
Sweet Root Village
A visual platform like Instagram makes perfect sense for Sweet Root Village, an event floral design studio founded almost a decade ago by Lauren Anderson and Rachel Bridgwood – learn more about our Instagrammer of the Month […]
Gabriela Salazarla Musa De Las Flores
Learn how Gabriela Salazar of Valle de Bravo, Mexico sources flowers from her garden and grows her Instgram site with consistency. Read on […]
West Van Florist Home & Garden
Lara Mathias-Santos is the design manager at West Van Florist Home & Garden in Vancouver, B.C., Canada. This is her success story. Read on […]
RECENT POSTS
How Important is Being Sustainable for Your Business? VERY!
By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's...
Holiday Tables
Inspiring seasonal settings from florists around the country By Jill Brooke It is no secret that people entertain at home more during the Thanksgiving, Hanukkah and Christmas holidays. This becomes an opportunity for florists to customize experiences for their...
Laura Dowling’s Tips for Dazzling Wreaths
The former White House Chief Floral Designer shares inspiration for creating innovative holiday décor By Jill Brooke The custom of putting welcoming wreaths on doors dates back to the 16th century. Northern and Eastern Europeans ushered in the Germanic tradition of...
Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...
Proflora 2023
Highlights from Colombia’s international cut flower trade show By Nita Robertson, AIFD, CFD Started in 1991, Proflora is a biennial international trade show for the cut flower industry organized by Asocolflores, the Association of Colombian Flower Exporters, to...
Houseplants for Profit
The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...
“Best in Blooms” Winner and Finalists
Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...
Enter Florists’ Reviews 2023 Valentine’s Day Contest
Enter for your chance to be featured in our upcoming December issue of Florists' Review We’ve created a contest where you can submit photos of your best Valentine's designs. Share your design inspiration for the upcoming love holiday with our floral...
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau most definitely understood a lesson of both business and life when he uttered the words, “Truths and roses have thorns about them.” It is inside the...
Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
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Statement Urn Tutorial by TJ McGrath
[embedyt] https://www.youtube.com/watch?v=tSlsym_u7Jg[/embedyt] TJ McGrath, TJ McGrath Designs shares with us his process to create a memorable statement urn. Floralstyling/Education/Workshops tjmcgrathdesign.com Featured in our the April 2021 issue of...
Spring Renewal Arrangement by FTD
[embedyt] https://www.youtube.com/watch?v=aQmFDrBkvdo[/embedyt] Floral design by Andrea Ancel, AIFD, CFD; FTD Director of Design Sponsored by FTD Featured in Florists' Review April 2021 issue Please click image above to start video MATERIALS ...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet Tutorial
[embedyt] https://www.youtube.com/watch?v=dZEZlBUThmo[/embedyt] Julia (Iuliia) Prokhorova, Wild Veggie Bouquet shares how she makes her signature veggie bouquets. ? Award-Winning Floral Designer & Educator ⭐️ Texas Master Florist, internationally...
Floral Fascinator by Françoise Weeks
Floral fascinators are fun alternatives to flower crowns, and there are many ways to design them. Recently, I explored making a base for these designs with chenille stems.
Lavish Traveling Centerpiece
Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…
Post-Wedding Brunch
The day after a huge wedding, it’s nice for everyone to mingle and catch up with a post-celebratory brunch. Watch as Erik demonstrates how he created a showstopper brunch buffet arrangement featuring flowers from Rio Roses perfect for such an occasion.
Classic White Bridal Bouquet
Using wire rings, sparkling wired-crystal garland, the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies, Erik takes a classic style bridal bouquet and elevates it to a luscious modern sparkly bouquet.
Dramatic Delphinium
This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.
Accent on the Vertical
Draw a single vertical line that points directly downward to a circle below it, for the focal area. What could be simpler and more straightforward? Read more to see this design that is as powerful and expressive as an exclamation point.
NYBG Orchid Show 2025 – Ode to Mexico
From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism, the 22nd edition of the annual celebration of all things orchids at the New York Botanical Garden (NYBG), carries visitors to the vibrant setting of Mexico. Full Article Here Source:...
Asocolflores Environmental Consulting
Asocolflores, dedicated to enhancing environmental practices in the floriculture industry, offers Environmental Consulting—a service that helps member companies improve their environmental performance and comply with current national regulations. The Colombian...
The Impact of the Pete Garcia Company™
Details Flowers highlights the rich history of the Pete Garcia Company™, a family-owned business that has set the standard for excellence and innovation in the floral industry since 1970. Full Article Here Source- Details Flowers Celebrating Legacy: The Impact of the...
With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to all things California—and we’re thrilled that our friends at Florabundance are part of the journey! Premiering on March 4, 2025, the show offers an intimate look into Meghan Markle’s world...
Philadelphia Flower Show Highlights
The 2025 Philadelphia Flower Show had another amazing event full of floral artistry and inspiration. Full Article Here Source: Flowerpowerdaily Philadelphia Flower Show Highlights from “Garden of Tomorrow” By Jill Brooke The 2025 Philadelphia Flower Show announced its...
WFFSA Floral Distribution Conference 2025: A Huge Success in Miami
By Nita Robertson AIFD The 2025 Floral Distribution Conference, hosted by the Wholesale Florist & Floral Supplier Association (WFFSA), was held from March 2-5, 2025, in Doral, Florida. The conference exceeded expectations, offering a wealth of new networking...
A Guide to Tulip Colors
Spring is around the corner so no better time to dive into the world of tulips. Full Article Here Source- Mayesh A Guide To Tulip Colors: Stunning Varieties And Their Meaning Tulips are one of the most iconic flowers in the floral world, beloved for their simplicity,...
SAF to Take Floral Industry Issues to Capitol Hill
On March 17-18, floral professionals from across the country will gather in Washington, D.C., for the Society of American Florists' (SAF) 44th Annual Congressional Action Days (CAD) to advocate for policies that impact the floral industry. Full Article Here Source-...
Florist Special With BOUJEEHAUS
Boring is never an option for Jess, the owner of this business. Old flowers replace the bland, while dramatic design details take the spotlight over the drab. Full Article Here Source- Thursd Florist Special With BOUJEEHAUS Jess, the creative force behind BOUJEEHAUS...
