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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

florist spotlight
Delivering the Farmgirl Flowers Brand Everywhere

Delivering the Farmgirl Flowers Brand Everywhere

Writer Jane DeMarco takes us on a visit with Christina Stembel, owner of FarmGirl Flowers. to learn how she went from bicycle couriers in San Francisco to a nation-wide flower delivery empire – and how she got us all to ask the question: “What’s in your wallet!?” FULL VIDEO INTERVIEW […]

Bloomers

Bloomers

Building a reputation along with store inventory is key to maintaining clients and shop success. Learn how Bloomers in San Francisco did just that. […]

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from the magazine
Smart Mentoring

Smart Mentoring

Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits?...

A New Era of Sympathy Flowers

A New Era of Sympathy Flowers

By Tonneli Grüetter A vital part of many traditional flower businesses, sympathy flowers are floral designs or installations specifically commissioned to express condolences and offer comfort to those who have experienced a loss during their time of grief. These...

Special Care for Summer Flowers

Special Care for Summer Flowers

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms. Many summer flowers may...

The Flower Hour With Florists’ Review Podcast

The Flower Hour With Florists’ Review Podcast

By Nita Robertson AIFD, CFD Introducing The Flower Hour with Florists' Review podcast. If you are in the business of flowers, this show is for you. Join us for our new podcast hosted by Jules Lewis Gibson, president of Florists' Review along with myself, Nita...

Florist Spotlight:Leah McLean

Florist Spotlight:Leah McLean

Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com @thesaltedimage Leah McLean is a still-life and portrait photographer who is obsessed with all things art, light and floral. She is fascinated by the intricate beauty of flowers and the way they...

Giftware Guide

Giftware Guide

Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)

contests
Valentine’s Day Contest

Valentine’s Day Contest

Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...

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videos
Lavish Traveling Centerpiece

Lavish Traveling Centerpiece

Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…

Post-Wedding Brunch

Post-Wedding Brunch

The day after a huge wedding, it’s nice for everyone to mingle and catch up with a post-celebratory brunch. Watch as Erik demonstrates how he created a showstopper brunch buffet arrangement featuring flowers from Rio Roses perfect for such an occasion.

Accent on the Vertical

Accent on the Vertical

Draw a single vertical line that points directly downward to a circle below it, for the focal area. What could be simpler and more straightforward? Read more to see this design that is as powerful and expressive as an exclamation point.

Post-wedding Brunch Buffet Design

Post-wedding Brunch Buffet Design

This innovative centerpiece idea offers beauty—and versatility—for buffet tables at all types of celebratory events. Created by Erik Witcraft, AIFD, CFD, and featuring flowers from Rio Roses/Equiflor, it’s perfect for any event, just imagine it for an Easter or Mother’s Day buffet!

Classic White Bridal Bouquet

Classic White Bridal Bouquet

Using wire rings, sparkling wired-crystal garland, the most incredible ‘Princess Miyuki’ garden roses from Alexandra farms and fragrant white peonies, Erik takes a classic style bridal bouquet and elevates it to a luscious modern sparkly bouquet.

Dramatic Delphinium

Dramatic Delphinium

This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.

Gathered Around Nature

Gathered Around Nature

Creating a captivating tablescape or in-store display starts with great components. Here, floral designer Erik Witcraft,AIFD, CFD, pulls together a stunning collection of decorative accessories which can be adjusted for any season, occasion or color scheme.

floral news
New Catalog and Website for Ball Seed Cut Flowers

New Catalog and Website for Ball Seed Cut Flowers

The 2025-2026 Cut Flowers catalog and updated website showcase the floral varieties that resonate with today’s consumers, backed by business support from the Ball Seed Cut Flowers team. Full Press Release Below Ball Seed Cut Flowers Sets Your Program Up for Success ...

Embrace the Holidays with Flowers

Embrace the Holidays with Flowers

Don't miss a special LIVE Session on Instagram with That Flower Feeling and Jenny T Floristry (@jennyt.floristry)  on December 13th. Full Press Release Below Source: That Flower Feeling Embrace the Holidays with Flowers: A Special LIVE Session by That Flower Feeling...

TPIE sneak peek

TPIE sneak peek

The Tropical Plant International Expo (TPIE) is fast approaching. On January 22, the Broward County Convention Center in Fort Lauderdale, Florida, will open its doors for this 3 day expo. Full Article at Floraldaily.com US (FL): Here’s the TPIE sneak peek Tropical...

Tips to Reduce Waste and Maximize Inventory

Tips to Reduce Waste and Maximize Inventory

By Nita Robertson AIFD Efficient inventory management and waste reduction are cornerstones of success in the floral industry. These practices not only enhance profitability but also promote sustainability and improve customer satisfaction. By employing strategic...

Inspiring floral communities with Aniska Creations

Inspiring floral communities with Aniska Creations

Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations shared their inspiring journey, their dedication to empowering fellow florists, and how they provide essential tools and resources through workshops and classes. Full Article Here Source- Produce...

Poinsettias

Poinsettias

The History and Popularity of Poinsettias in the Floral Industry By Nita Robertson AIFD The poinsettia, with its vibrant red and green foliage, has become a quintessential symbol of the holiday season. This iconic plant has a fascinating history and remains a...

AI and ChatGPT for Florists

AI and ChatGPT for Florists

In this blog, Brandy Ferrer shares her experience using AI and ChatGPT to enhance her floral business. Full Article Below Source Smithers-Oasis AI and ChatGPT for florists with Brandy Ferrer by Smithers-Oasis Remember when your flower shop got its first computer?...