“Where flowers bloom,
so does hope.”
RECENT POSTS
Why Small Businesses Need Budgets
"Tips for creating a budget and sticking to it." Sixty-one percent of small businesses did not create an official formal budget in 2018, according to new data from Clutch, a B2B research firm in Washington, D.C. When small-businesses owners neglect creating...
Q&A – January
"Casey Godlove, creative director, and Eric Mourkakos, founder – PlantShed New York" we were intrigued. The press release announced the opening of PlantShed No. 3 on W. 96th Street at Broadway. We are talking really expensive New York real estate here! The release...
Gregor Lersch Visits Texas
The world’s tour de force designer brings wedding innovation to Houston. Some flew from as far as the Midwest and even Canada to attend “Weddings at the Villa: A Floral Showcase” and to participate in “Wedding Design Class,” an intimate two-day instruction by...
Six Tips For A Better Business Plan
"Using basic strategies for success in the new year" In last month’s issue of Florists’ Review, I shared some end-of-year planning shortcuts, and one of the most important things I suggest you do is revisit your business plan. If you haven’t made the time...
The Next World Champion Floral Designer
"At the FTD/Interflora/Fleurop World Cup design competition, the world awaits a winner." Every four to six years, the eyes of the international floral community focus on one extraordinary occasion – the Interflora World Cup, the world’s most prestigious...
Tracking Floral Futures
"2019 SLOW FLOWERS FLORAL INSIGHTS AND INDUSTRY FORECAST" The floral professional’s role is to connect consumers with the natural world through artistry and design. So it’s no surprise that the emerging themes of this year’s Slow Flowers Floral Insights and...
FlowerStock 2018: Farm-based Floral Education
"Annual event embraces all-things floral in design workshops and seminars." For the third year, Holly Heider Chapple’s Flower-stock event attracted flower lovers to her Hope Flower Farm in Waterford, Va., for two days of education and inspiration. Flowerstock 2018 was...
CREATIVITY – Harijanto Setiawan
Harijanto Setiawan, a main-stage presenter at the American Institute of Floral Designers (AIFD) National Symposium, “Awaken,” in Las Vegas, Nev., July 6-11, 2019, is a professional architect who creates what he calls “living sculptures.” As a leading young...
Floral Supply Syndicate Hosts Event-in-Event
"At a grand opening store event in Houston, a design show highlighted floral trends." Known worldwide as a leading wholesale distributor for the floral industry, Floral Supply Syndicate (FSS) recently hosted “Designing the Trend Tour,” a design show that...
From The Publisher
"Just one step. Just one mile. Just one dollar. Just one kiss. Just one person. When we look at life through the lens of 'one,' everything becomes that much more attainable.” I once heard it said there is no balance - only life.All day long, I’ve been trying to get...
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Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Red Twig Farm Focuses on Quality vs. Quantity
Red Twig Farm is a six-acre specialty cut flower and woody farm in New Albany/Johnstown Ohio. "We try to stay more of a niche farm focusing on our quality over volume,” says Lindsey McCullough. “We have dabbled in many flowers but decided it was best to focus on those...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
FTD America’s Cup Design Competition
The FTD America's Cup took place at the AIFD Roots Symposium in Las Vegas last week. Explore the amazing designs created by the ten talented finalists. The top four were then selected and competed for the title. Congratulations to Jenny Thomasson, winner of FTD...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Celebrate American Grown flowers and foliage all month long in July
One of the most exciting campaigns CAG hosts annually is American Grown Flower and Foliage Month, during the month of July. And this year, the tradition continues. Activities to celebrate the month include special events on farms throughout the country, promotions in...
How To Use A Flower Color Wheel to Achieve Spectacular Results
When you’re deciding on color combinations for your beautiful floral designs, the color wheel can be very useful. The color wheel is a simple way to determine how colors work together. Full Article Below Source HOW TO USE A FLOWER COLOR WHEEL TO ACHIEVE SPECTACULAR...
In Season:Dahlia
By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike. Pulitzer Prize-winning...
American Flowers and Foliage Month
July is the annual celebration of American Grown Flowers Month, historically recognized by Congress with a special resolution celebrating the industry for the economic and cultural impact of America’s cut flower and foliage farmers provide. The entire month is...
