“Where flowers bloom,
so does hope.”
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Create with Intention
"Florists and designers share their proactive experiences and the effects on their businesses." When working in a creative field such as floral design, getting stuck in the occasional rut comes with the territory. Rather than let those ruts bring them down, many...
On the Theme – Travis
"Create with Intention – In Life, Business and Design" “Over time, even the tiniest meaningful actions add up, each one bringing you closer to a life that is truer to your dreams and free of regret.” – Jane McGonigal, author A few years ago, I was unhappy in my...
Celebrating Garden Roses – and Your Design Talent
Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...
The Age of Studio Floral Designers
"How the floral industry is changing, and what’s next for studio and retail designers" As the new year continues to take shape, it’s a good time to look at some of the trends that have begun to take root in our industry of late. One of the most interesting...
Bulb Flowers
"Preserving the First Smiles of Spring. Care and handling tips for spring bulb flowers." After a long winter, we grow desperate for any sign of spring: the first mild day, the fi rst robin or the first bulbs breaking through the hardened ground. Tulips,...
Designer Profile
"MICHAEL DEROUIN AIFD, AAF, PFCI, CAFA MCARDLE’S FLORIST AND GARDEN CENTER GREENWICH, CONN." Michael Derouin, a main-stage presenter at the American Institute of Floral Designers (AIFD) National Symposium, “Awaken,” in Las Vegas, Nev., July 6-11, is a...
Creativity – Shonda Cunningham, AIFD
As one of the main-stage presenters at American Institute of Floral Designers (AIFD) National Symposium “Awaken,” in Las Vegas, Nev., July 6-11, Shonda Cunningham, AIFD, is an award-winning floral artist who is the head designer and flower-room manager at Silver...
Floral Knowledge Base
"How educators are teaching sustainable floral design"As more aspiring florists seek to gain new skills and knowledge, the varied educational options, formats, and venues are on the rise. And yet, sustainable design courses aren’t widely offered. Students in search of...
Q&A – Jane DeMarco
"Jenny Thomasson, AIFD, PFCI, EMC Design Director and Principal of Stems Florist." Jenny Thomasson, AIFD, PFCI, EMC, design director and principal of Stems Florist in St. Louis, Mo., opened her first store at the fresh age of 23. Within five years, she’d...
Question of the Month- February
"Have you switched from traditional retail florist shop to a studio or vice versa, and if so, why? How has it worked out? Is it what you expected? What have you learned? Would you do it again." Changing my business to a studio has allowed me to extend my...
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Studies Confirm Houseplants Power for Prosperity and Health
A new study reveals what a series of other recent studies have also confirmed – people who put houseplants in their homes and offices are more productive and happier. Plants are good for mental health and promote happiness. Be sure to offer plant options at your...
The International Master Floristry Program with Gregor Lersch
Source: Boerma Instituut® The International Master Floristry (IMF) taught and certified by Gregor Lersch is the most comprehensive program available to deepen your floristic knowledge, gain high level technical skills, and to expand your creativity and innovation. It...
Hottest Bridal Bouquet Trends
Bridal bouquets should be comfortable and should represent the couple and their style. This is just one of the changes the wedding industry has seen since COVID-19: a shift in focus back to the couple. Tradition is nice, but in a time where microweddings and curating...
Expo Flor Ecuador 2022 is almost here.
Flor Ecuador is an appellation of origin that represents the Ecuadorian flower sector through Expo Flor Ecuador 2022 (International Flower Fair) and Flor Ecuador Certified ®(Environmental Certification Scheme). This year's Expo will take place from October 5th...
How Singapore is turning multi-storey car parks into farms
Interesting article about Singapore and the farms they are building on rooftops. At least a dozen of these rooftop farms have now sprouted up across the South East Asian city. This is important for Singapore as they have been importing 90% of their food. Land there is...
Danziger’s Open Days 2022, an Instagram Inspired Experience
The annual event, that attracts numerous growers, wholesalers, florists and floral designers, will be held at the company’s cutting farm in Vereda Pontezuela, Colombia, from August 29th to September 2nd. Danziger’s Chrysanthemum Open Days 2022 will showcase more than...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
A Day at Longwood Gardens
Venture to Kennett Square, Pennsylvania and you’ll find a gem worthy of traveling for. Longwood Gardens is home to 1,100 acres of stunning outdoor and indoor gardens. There is so much to see and the plants in bloom are always changing. It is a great destination for...
Attendees Will Dive Into The 2023 Floral Trends Forecast At SAF’s Annual Convention
Source: SAF press release Alexandria, VA– August 12, 2022– Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. His annual trend forecast informs every part of the industry from production, marketing and...
