“Where flowers bloom,
so does hope.”
RECENT POSTS
Let’s get social! Join our social communities.
In Season: Amaryllis
By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis, Barbados lily Plant Family: Amaryllidaceae/Amaryllis Amaryllis (Hippeastrum) is a stunning bulbous plant. In the flower industry, it is sold...
Violet – The Flower of February
Welcome to February where the flower of the month is the violet. This delicate flowering plant is the official birth flower for those who celebrate their birthdays in the month of February. The sweet-scented violet flower symbolizes truth and loyalty, while also...
Education is Helping Keep the Floral Industry Strong
Embracing the intersection of art and horticulture, the Benz School of Floral Design is developing floral design enthusiasts across the state of Texas and beyond. The Benz School namesake and founder, M. Buddy Benz, spent his career promoting and teaching design...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
Floriexpo, formerly the International Floriculture Expo, returns to Miami Beach June 7-9, 2022
The largest B2B floral expo focused exclusively on high volume and retail floral buyers in North America announces new name, new website and launch of a dedicated newsletter. This event returns to the Miami Beach Convention Center from June 7-9, 2022. Full Article...
Make Your Voice Heard on Capitol Hill This March
Congressional Action Days is an opportunity for members of the floriculture industry to show Capitol Hill that our industry matters — and that we vote. Join your peers at the Society of American Florists’ Congressional Action Days in March to tell legislators how...
Book Review: Strange Bright Blooms
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...
Royal Van Zanten and The Queen’s Flowers introduce Astronova
An exciting new flower called Astronova will be available soon. Royal Van Zanten and Queen’s Flowers, two of the world leaders in floriculture, have joined forces to create a brand new flower. Conceived around the shared principles of innovation and increased value at...
7 ways small-business owners can save on taxes in 2022
Some helpful tips while preparing to do your taxes. Taxes are complex, and for small-business owners, freelancers and people with side gigs, they’re even more complex — especially now, as filers reckon with the tax effects of small-business relief programs and rule...
