Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International...
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Florist SpoTlight
Industry News
That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign
New initiative builds on proven "Self Care Made Easy" test market success, calls on industry to partner through investment and free toolkit activation. Carlsbad, CA – That Flower Feeling, the floral industry’s newly independent national marketing...
1-800-FLOWERS.COM is Now on DoorDash
Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its iconic floral arrangements and gifts directly to customers through the DoorDash app. Just in time for the busy holiday shopping season, the new...
Lori Wheat on Leading the Society of American Florists
In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for an inspiring discussion on leadership, education, and...
Floraprima Introduces the Poppy Collection
Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other. After months of research, testing, and innovation, Floraprima proudly unveils the Poppy Collection: five distinct varieties available year-round, crafted for...
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