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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

International Floral Design Stars

Our annual spotlight on artists who are delivering innovative performances on the global stage with flowers. By Tonneli Grüetter It is with great excitement we share our curation of rising “International Design Stars” for 2024. Each year, we prepare this feature with...

Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...
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the Latest from our pages
Which AI to Use and Why
Which AI to Use and Why

It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an...

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Enter FR’s Autumn Wedding Contest
Enter FR’s Autumn Wedding Contest

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You...

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Software for Wedding and Event Florists
Software for Wedding and Event Florists

A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand,...

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Industry News
Alexandra Farms Debuts Two New David Austin Roses

Alexandra Farms Debuts Two New David Austin Roses

Alexandra Farms proudly introduces Enid and Phoebe—two stunning new David Austin Wedding Roses. Full Article Here Source Alexandra Farms Two New English Garden Roses Introduced to Alexandra Farms' David Austin Wedding Roses Collection Alexandra...

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The Fresh Floral Trend Taking Over Fashion

The Fresh Floral Trend Taking Over Fashion

Floral headwear is blooming in popularity, capturing attention with its natural beauty and artistic flair. From delicate headbands and floral crowns to bold hats and sculptural masterpieces, these designs celebrate flowers as the true focal point....

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That Flower Feeling is Taking Flight

That Flower Feeling is Taking Flight

After more than four years of vision, investment, and dedication, That Flower Feeling (TFF) is officially taking flight. CalFlowers, the California Association of Flower Growers and Shippers, proudly announces the formal operational...

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Trending Pots and Planters

Trending Pots and Planters

Caroline Woods , Product Design Manager from Accent Decor, shares her expert take on the top four trend elements that influenced the new Accent Decor pots and planters collection. Full Article Here Source: Accent Decor TREND WATCH: Must-Know Pots...

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Tutorials

Education

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

A Vintage-inspired Wedding Bouquet

Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by...

Spectacular Spring Picnic

This cascading color-blocked creation makes a dazzling focal point. Floral design and...

Blossoms and Butterflies

Add a playful touch to a lovely design. Floral design, text and photography by Nita...
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