Erik Witcraft AIFD | Florists' Review

Modern Monochromatic Bouquet

Posted by Erik Witcraft AIFD | Nov 9, 2020 | Floral Tutorial Design of The Week, Video |

Building “architecture” into a bridal bouquet can help elevate a simple cascading bouquet into something truly spectacular and modern. @Erik Witcraft AIFD @Rio Roses

Blush “Traveling” Centerpiece

Posted by Erik Witcraft AIFD | Oct 26, 2020 | Floral Tutorial Design of The Week |

In this collection, which features fabulous blooms from @Equiflor/Rio Roses and sustainable, ecofriendly containers from @FlowerBox, floral designer Erik Witcraft, AIFD, CFD, creates a “triptych” centerpiece. Lean How!

Vintage Collection Centerpiece

Posted by Erik Witcraft AIFD | Oct 19, 2020 | Floral Tutorial Design of The Week, Video |

This component design idea, from floral designer @Erik Witcraft AIFD offers myriad options for creating an elegant tablescape that is not only versatile but also easy and fast to create. @Alexander Roses @David Austin Wedding Roses

Autumnal Altar Design

Posted by Erik Witcraft AIFD | Sep 21, 2020 | Floral Tutorial Design of The Week, Video |

Place floral foam into an urn container, and secure the foam with waterproof tape.

Vibrant Late-season Bridal Bouquet

Posted by Erik Witcraft AIFD | Sep 14, 2020 | Creativity & Education, Video |

Loop flat cane into a circle, and staple. Create additional swirling circles, stapling each to attach to itself. Repeat with multiple pieces of flat cane until you have the desired amount.

Summer Garden Party

Posted by Erik Witcraft AIFD | Aug 17, 2020 | Floral Tutorial Design of The Week, Video |

This delightful summertime arrangement, showcasing seasonal veggies, fragrant garden roses and auxiliary details, is perfect for your clients’ outdoor entertaining with family or friends!

Whimsical Cocktail Party

Posted by Erik Witcraft AIFD | Aug 11, 2020 | Floral Tutorial Design of The Week, Video |

Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your clients’ next summertime parties!

The Scalable Wedding Tablescape

Posted by Erik Witcraft AIFD | Aug 4, 2020 | How-To Floral Designs, Video |

Upselling to brides can be a challenging task. Join Erik Witcraft, AIFD, CFD, as he shares ideas for budget-conforming levels for beautiful wedding tablescapes.

Transparent Vertical Rose Arrangement

Posted by Erik Witcraft AIFD | Jul 14, 2020 | How-To Floral Designs, Video |

A dramatic central column of tall glass rods adds a contemporary element to this lush garden-style arrangement. Ideal as a buffet piece or even wedding ceremony décor, this vertical design showcases

Branching Out – Garden Rose Style

Posted by Erik Witcraft AIFD | May 18, 2020 | How-To Floral Designs, Video |

We don’t tend think of rustic and contemporary as compatible design aesthetics, but this arrangement has elements of both. Using coral-bark Japanese maple branches,