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Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

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Industry News

International Gerbera Month

International Gerbera Month

Gerbs are perfect for International Women's Day, Spring, and all the spring...

LED Candles VS. Real Candles

LED Candles VS. Real Candles

Learn more about the pros and cons of real candles verse LED options. Full...

More consumers planning to give flowers for Valentine’s Day

More consumers planning to give flowers for Valentine’s Day

When talking about flowers and comparing it with last year, they are still...

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Nuemann Lilies

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

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We Value Your Feedback!

We Value Your Feedback!

Jul 22, 2024 | Floral Business News

Please take this survey to help improve technology for florists and planners by giving insights into the wedding and event industry. All respondents will be...

J Schwanke Receives Distinguished Service to Floral Industry Award

J Schwanke Receives Distinguished Service to Floral Industry Award

Jul 21, 2024 | Industry News

The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television...

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DUOlogue 2024

DUOlogue 2024

European Master Certification invites retail florists to join DUOlogue 2024, a...

2024 Floral Industry Events Calendar

2024 Floral Industry Events Calendar

The 2024 Floral Industry Events and Floral Conventions Calendar, another...

Tips to Help You Find and Keep Great Staff

Tips to Help You Find and Keep Great Staff

One of the biggest challenges in running a successful floral business is...

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Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

DRIED BOTANICAL SCULPTURE / Tips & Techniques with Hitomi Gilliam

DRIED BOTANICAL SCULPTURE / Tips & Techniques with Hitomi Gilliam

SEAMLESS MIDOLLINO / Quick Tips with Hitomi Gilliam

SEAMLESS MIDOLLINO / Quick Tips with Hitomi Gilliam

How To Make A Cheerful Summer Garden Posy In Collar

How To Make A Cheerful Summer Garden Posy In Collar

PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam

PAINTING DRIED BOTANICALS / Quick Tips with Hitomi Gilliam

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‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show

‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show

Jul 25, 2019

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...

‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show

‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show

Jul 25, 2019

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...

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