NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Native Blooms: Growers & Exporters
Explore the story of Native Blooms, a distinguished flower farm based in Ecuador. Renowned for its commitment to sustainability, innovation, and exceptional floral quality, Native Blooms brings the beauty of Ecuadorian blooms to customers around the world. Full...
Continental Floral Greens & Kendall Farms Announce Partnership
Continental Floral Greens (CFG) and Kendall Farms are proud to announce a new strategic partnership that unites two industry leaders in U.S.–grown floral and foliage production. Source: Calflowers Press Release California‑Based collaboration will increase...
Celebrating Earth Day in the Floral Industry
By Nita Robertson AIFD Each year on April 22, Earth Day invites us to reflect on our relationship with the planet and recommit to practices that support a sustainable future. For florists, Earth Day is more than a date on the calendar—it's a reminder that the beauty...
Armellini Logistics celebrating 80th anniversary
Founded in 1945 by Jules and Sarah Armellini, the company has grown from a local trucking operation to a nationwide network, renowned for innovation and service beyond expectation. Full Article Here Source: Floraldaily.com US (NJ): Armellini Logistics celebrating 80th...
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Enter FR’s Show Your Pride Contest
As we begin to celebrate and recognize the contributions of LGBTQ+ community and their culture, we have decided to host a design contest to spread love through flowers. Each June presents us with an opportunity to grow as individuals, professionals, and allies....
FROM OUR PAGES
FEATURES
Sympathy Reimagined
With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…
Creative Colaboration
With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.
The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize
Small & Intimate
While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,
Love is Not Canceled
Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would
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TRENDS
The Rise of Yellow
Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.
The American Floral Trends Forecast – Holiday Trends
The American Floral Trends Forecast: As you turn your attention to holiday planning and preparation, Florists’ Review is pleased to present the “The American Floral Trends Forecast 2018- 2019: Holiday Interpretations.”
Well, Well, Well
The trends of wellness, well-being and self-care provide promotional and sales opportunities for flowers and plants. Watch 2019 Trend: WELLNESS
Target Millennials with Social Media
Learn how to use social media to win over young customers for life. No one can deny the power of...
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FLORIST SPOTLIGHT
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Instagrammer Of The Month
When Florence Kennedy started using Instagram a little more than six years ago, she did so for one simple reason: “Mainly to spam friends with photos of my dog,” she says.
Solabee Flowers & Botanicals
Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.
Question of the Month
How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?
DESIGN TUTORIALS
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Lush Spring Tablescape
An unpretentious but verdant composite centerpiece with a spring spirit Floral design, photography and text by Cara Fitch Trille Floral Rothesay, N.B., Canada Presented by Rosaprima When I saw these stunning varieties of roses and Ranunculus from Rosaprima, I decided to design...
Dynamic New Convention Design
With its dramatic vertical and horizontal planes, this design style generates arrangements that can be not only exciting and distinctive but also budget friendly yet profitable. Floral design, photography and text by Mike Hollenbeck, AIFD, CFD from Floral Artistry ...
Hand-tied Bouquet for Valentine’s Day
There are a great many novelty varieties of carnations and spray carnations on the market today, and this design will reignite interest in these beloved, fragrant and long-lasting flowers. Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF...
Sublime Succulent Wearables
Quick and easy techniques for creating dramatic botanical earrings, bracelets and hair combs. Floral design, photos and text by Toni Sicola Succulents for Hire Moab, Utah I love creating wearables with succulents because they can withstand so much. Succulents are...
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BUSINESS AND MARKETING
Breaking the Glass Ceiling of Corporate Flower Contracts
By Tonneli Grüetter Within the flower industry, corporate floral services represent a lucrative and stable specialty. Flower businesses offering these services cater to the specific needs of businesses and organizations, offering finely orchestrated designs that enhance...
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky...
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and...
Studio Versus Store: Which Business Model is Right for You?
By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle choice and goals—as...
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CREATIVITY AND EDUCATION
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day, which, in 2024, will be on a Wednesday, we want to help inspire you to develop artistic unique designs that appeal to your customer base while giving that wow factor. For Florists' Reviews 2023 Valentine's Day...
SAF Held its 137th Annual Convention in Orlando
By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a Supplier Expo, and...
2022 “Garden Rose Design Contest” Winners
Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
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