NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
FAM Flower Farm Expands Product Range
FAM Flower Farm has been working with Biancheri Creazione, an Italian breeder of ranunculus and anemones, in an effort to introduce more people to the unique characteristics of these stunning Italian flowers. Full Article Here Source- FloralDaily.com Italian...
A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with sandy, nude tones, Alexandra Farms began producing Sahara Sensation. Full Article Here. Source- FloralDaily.com "There was a demand for more focal flowers with sandy, nude tones" Alexandra...
San Francisco Unveils New Wholesale Flower Market
The grand opening of the new facility represents more than a relocation; it is a reinvention of a cherished institution, honoring its deep roots while looking forward to an exciting future. Full Article Here Source- Produce News San Francisco unveils state-of-the-art...
GRAMMYs Big on Blooms
Suntory Flowers showcased their beautiful flowers at the Grammys again this year. WE LOVE L.A. was the theme throughout the 67th Grammy Awards held in Los Angeles where millions of dollars were raised by the music industry and its fans Press Release Below: Suntory...
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Valentine’s Day Contest Winners
Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited floral designers to...
FROM OUR PAGES
FEATURES
The Art of the BOUTONNIÈRE
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
Fleurs de Villes
With the launch of luxury floral show business Fleurs de Villes in 2015, floral couture has been enjoyed by the masses around the world. Celebrating the talents of local florists in each city the shows pop up in
Floral Couture Mystic UnVeiled
The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!
About American Flowers Week
American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can
Back To Nature
Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.
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TRENDS
The Rise of Yellow
Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.
The American Floral Trends Forecast – Holiday Trends
The American Floral Trends Forecast: As you turn your attention to holiday planning and preparation, Florists’ Review is pleased to present the “The American Floral Trends Forecast 2018- 2019: Holiday Interpretations.”
Well, Well, Well
The trends of wellness, well-being and self-care provide promotional and sales opportunities for flowers and plants. Watch 2019 Trend: WELLNESS
Target Millennials with Social Media
Learn how to use social media to win over young customers for life. No one can deny the power of...
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FLORIST SPOTLIGHT
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Question of the Month
How big of a trend is “floral couture” in your shop and among your customers? If you sell “wearable florals,” what items are the most popular? Or is this trend something that we, as florists, are just entertaining ourselves with?
Instagrammer Of The Month – Art By Bianca
When she was young, Bianca Rosen would spend lots of time in the garden with her mother, time that helped nurture an innate passion for nature that she’s always had with her. That time and passion also melded well with Bianca’s creative and artistic tendencies – and her longstanding fascination with flowers.
Question of the Month
What are the most prominent trends or changes in the sympathy business you’re seeing in your area? How have these trends/changes affected or changed sales of flowers?
DESIGN TUTORIALS
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Grassy Winter Meadow
This flower design concept that can be utilized for myriad occasions, from photoshoots to weddings and events. Floral design and text by Molly Lucille (@fae.floral) Photos by Bud Kibby, TINYuproar My creative practice is deeply inspired by the wildness of nature. I love going...
“Fall”ing in Love Tutorial
This glorious spiral hand-tied bouquet sets a sumptuous tone for an autumn wedding. Floral design and text by Amy Balsters Photos and video by Hannah Undseth; @hannahu.media Floral designer and educator Amy Balsters, The Floral Coach,...
Summer Breeze Before Sunrise
Each season and time of day can provide inspiration for floral designers; here is my portrayal of an early summer morning. Floral design, photos and text by Vic Castillo, AIFD, CFD Presented by Ball SB Summer provides unique inspiration to floral...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
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BUSINESS AND MARKETING
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working effectively...
Realistic Pricing
Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I am often asked the...
Retail Forecast 2023
To weather the gathering clouds and growing turbulence in an economy that is predicted to continue to slow, retailers will have to track cash flow closely, invest selectively and hire prudently. By Phillip M. Perry After two years of frenetic activity and a...
The Most Profitable Flower Shop I Have Ever Seen
By Alex Frost As consultants to many of the top florists in the country, my colleagues at QuickFlora and I have had the privilege of seeing all types of retail flower operations over the last 20 years—the good, the bad and the ugly. One question we...
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CREATIVITY AND EDUCATION
Interflora World Cup 2023
Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous gala design finale and dinner...
COMING EVENTS
Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any event, check the...
Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this year, CalFlowers, The...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl Model: Jenna Vaad...
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