NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Creative Ways to Boost Your In-Store Floral Sales this Christmas
With the right in-store marketing strategies, you can make the Christmas shopping experience more fun for your customers and more profitable for you! Full Article Below- Source: Rio Roses 6 Creative Ways to Boost Your In-Store Floral Sales this Christmas November 18,...
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier supplier of fresh-cut flowers, foliage, garlands, wreaths, and bouquets across the U.S. and Canada. Florabundance Full Article Here. Thursd Florabundance - A Premier North American Wholesale...
Introducing “fire-rated” mosses by Verdissimo
Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This makes the mosses unique products, setting a new standard for safety and elegance in decoration while maintaining their vibrant natural green color. Full Article at Floraldaily.com Source...
Rosaprima Bloom & Blossom Launch Event
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this exciting event, they invited floral designers to participate in the Bloom & Blossom Challenge, a creative contest designed to unleash their floral...
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Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Awesome Air Plants
All the rage among consumers, these fascinating and versatile plants offer unlimited creative design opportunities. Floral design, photography and text by Nita Robertson, AIFD, CFD Air plants (Tillandsia) are some of the most versatile, fascinating plants and low-maintenance...
Dramatic Delphinium
This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.
Accent on the Vertical
Draw a single vertical line that points directly downward to a circle below it, for the focal area. What could be simpler and more straightforward? Read more to see this design that is as powerful and expressive as an exclamation point.
Dramatic Delphinium
This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.
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BUSINESS AND MARKETING
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By Phillip M. Perry You’ve spent good money attracting, hiring and training great employees. But what happens when your skilled workers retire or move on to other pursuits? Does all...
Prom 2022
Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season is around the corner and that means flowers to wear and carry. Teenagers throughout North America are planning their spring formals and proms. Dresses, tuxedos, limos,...
Stop Taking Email For Granted
This underutilized form of direct marketing remains one of the most cost-effective ways to keep in touch with your customers. By Art Conforti, PFCI Email marketing may seem like a dinosaur to some business owners, but this incredibly underutilized form of direct...
Cultivating Relationships with Flower Farmers
Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...
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CREATIVITY AND EDUCATION
Rose-colored Love
The family of new “taupe”-colored roses now have a connotation in the language of flowers. Red roses are getting some competition in the love department. Their new cultural rival? The new family of taupe-/sand-/tan-/beige-/toffee-/light-brown/earth-toned-colored roses. Because...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the finalists in our March “Best in Blooms” flower design contest. We received more than 45 entries from floral...
Flower Necklace
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...
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