NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full Article Here Source: thursd.com The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article Here Source Alexandra Farms Dec 27, 2024 Pantone Color of the Year 2025 Calls for Luxurious, Textural, Abundant Florals: Garden Roses to Explore and Elevate Trends "Mocha Mousse," a soft and...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and longevity of flowers, requiring precise temperature control, moderate to high humidity, and low airflow. Flot-Aire Refrigerators emphasizes the science behind floral refrigeration. Source:...
Just Got To Have It! Celebrates 25 years
National gifts and accessories industry leader Just Got 2 Have It! is celebrating its 25th anniversary and the addition of exciting new lines at the Atlanta Winter Market. Source- Just Got To Have it! Full press release below JUST GOT 2 HAVE IT! CELEBRATES 25TH...
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Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Elevated Statement Centerpiece
Large flower arrangements and installations are made easier with the sturdy new OASIS® Event Saddle Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America The new OASIS® Event Saddle provides a stable foundation for abundant...
Floral Fascinator by Françoise Weeks
Floral fascinators are fun alternatives to flower crowns, and there are many ways to design them. Recently, I explored making a base for these designs with chenille stems.
Lavish Traveling Centerpiece
Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…
Post-Wedding Brunch
The day after a huge wedding, it’s nice for everyone to mingle and catch up with a post-celebratory brunch. Watch as Erik demonstrates how he created a showstopper brunch buffet arrangement featuring flowers from Rio Roses perfect for such an occasion.
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BUSINESS AND MARKETING
WOW-factor Holiday Gift Baskets
Tips for creating and marketing a bespoke collection of enticing holiday gifts. By Nita Robertson, AIFD, CFD With the holidays just around the corner, many consumers are already searching for (and buying!) perfect gifts for those on their shopping lists—especially corporate...
Growing Your Client List—and Their Loyalty
Five tips for attracting new customers and strengthening relationships with existing ones. By Shawn Michael Foley, AIFD, CFD, PFCI Cash flow is the lifeblood of any business. Aside from taking out a loan or using credit cards, you need clients to have money...
Your Quick Guide To Freelancing
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer. By Shawn Michael Foley, AIFD, CFD, PFCI Finding employees and freelancers, and building a balanced team, are an ongoing challenge in the floral industry. I have been...
Built by Family
A celebratory look at some of our floral industry compatriots who have been in business as long as—or longer than—us. By Andrew Joseph It’s fun as a parent to watch the kids grow up and become adults. For our purposes, it’s even more fun when they take over and grow...
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CREATIVITY AND EDUCATION
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs by its...
In Season: Tulips
By Nita Robertson, AIFD, CFD Common Name: tulip Botanical Name (Genus): Tulipa Family: Liliaceae (lily) Floral design by Irina Gurina The tulip is a bulbous spring-flowering plant. In the flower industry, it is sold both as a cut flower and in...
A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is one mode du jour for elevating and modernizing your flower designs. By Tonneli Grüetter Have you recently found a love of the leaf? If so, you’re not alone! ...
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
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