NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Fleurs de Villes’ 2024 Flower Show
Fleurs de Villes ARTISTE returned to Hudson Yards for its fifth year from October 4-13, 2024. This free flower show showcased local florists' creativity beyond traditional bouquets, featuring 10-foot floral mannequins that interpreted various people throughout...
That Flower Feeling Hosts Upcoming Webinar
That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. Full press release below Source: That Flower...
Fall 2024 Hottest Floral Trends
BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source: BloomNation Fall 2024 Hottest Floral Trends The Fall 2024 floral trends are moving beyond traditional earthy...
Simplify Holiday Floral Arrangements
Simplify Holiday Floral Arrangements with Continental Floral Greens' Premade Greenery Line Nita Robertson AIFD As the holiday season approaches, florists everywhere are gearing up for an influx of orders and the inevitable hustle and bustle that comes with it....
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Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
FROM OUR PAGES
FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Pleasingly Purple Flower Pillars
Featuring spectacular genetically modified “purple” flowers from Suntory Flowers, this flower installation is stunning for weddings and events of all kinds. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Suntory Flowers Limited The broken arch and...
Valentines Day Production Techniques
Leann Kesler shares critical design skills which are essential to be a successful professional floral designer. Watch as she shows that with careful planning and good production skills, busy holidays can be a joy…
WHITE WINTER BERRY SWAG kit and how to w/ Anna from Dee’s. Decorate a lantern or wreath for winter
Florists offer creative and inventive Swag Kits to customers. See video from Anna at Dee’s Louisville explaining how to assemble and use on wreaths or lanterns here…
Spring Hand Tied Tutorial
Watch techniques on how to make a spring hand tied bouquet filled with gorgeous seasonal blooms, from The Rose Shed here…
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BUSINESS AND MARKETING
Special Care for Summer Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms. Many summer flowers may be...
Cohesive Social Media Marketing Planner
An Easy Five Step Plan For Developing a Consistent and Unified Social Media Presence By Tonneli Grüetter Facebook, Instagram, TikTok, Google My Business, Yelp—the growing list of available social media platforms becomes more diverse each year. For many small-business...
Decking the Halls
Offering professional holiday decorating services for homes, offices, country clubs, hotels, restaurants and myriad other business can provide a substantial new source of revenue for your business. By Nita Robertson AIFD, CFD Cindy Anderson AIFD,CFD,PFCI Offering...
Valentine’s Day Contest Winners
Every February 14, lovers worldwide celebrate with flowers. Across the United States and in other places around the world, flowers, candy and other types of gifts are exchanged between loved ones, all in the name of St. Valentine. We wanted to share floral inspiration...
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CREATIVITY AND EDUCATION
In Season: Hellebores
By Tonneli Grüetter Hellebores are winter-blooming annuals that feature resilient deep-green foliage. Because of their winter bloom times, hellebores have earned the nickname “winter roses.” Despite this beloved moniker, hellebores (genus Helleborus) have no relation to...
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 23rd annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD “A picture is worth a thousand words.” For a bride and groom, photos capture memories of intangible moments from the happiest day of...
The Weddings Boom Gives Florists Choices
The pandemic has changed the way many floral designers and flower shop owners are doing business. By Jill Brooke FlowerPowerDaily.com Here’s something that florists around the world are loving: Because the pandemic has unexpectedly created so much work, florists are...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
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