NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
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LATEST NEWS
FloraCraft Team Members Give Back this Holiday Season
Each year, every FloraCraft team member is granted eight hours of paid volunteer time to dedicate to a local nonprofit. This initiative aims to inspire employees to support causes they care about while fostering personal growth, building connections, and making a...
Natuflor Introduces New Campaign Focused on Roses
With this digital campaign, which runs until March 2025, Natuflor aims to reach florists, wholesalers, retailers, and others who appreciate roses. Full article Here Source- Floradaily.com Viviana Alexandra Guanulema Marin, Natuflor “Never in the floral industry roses...
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance, versatility, and sustainability to floral design. Read Full Article Here Source: Danziger THE XLENCE® JOURNEY: FROM INNOVATION TO ICON Nov 25, 2024 XLENCE® Gypsophila is not just...
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to ensure profitability and avoid underpricing, which can lead to financial losses. Accurate pricing involves covering costs, meeting client expectations, and maintaining a healthy profit margin....
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Picture Perfect Weddings
Meet the winners of Florists’ Review’s 23rd annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD “A picture is worth a thousand words.” For a bride and groom, photos capture memories of intangible moments from the happiest day of...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Harvest-season Centerpiece
Created for Thanksgiving Day celebrations, this table decoration honors holiday traditions while incorporating modern influences. Floral design, photography and text by Nita Robertson AIFD, CFD “Thanksgivings”—celebrations of the harvest and other blessings received throughout...
Gathered Around Nature
Creating a captivating tablescape or in-store display starts with great components. Here, floral designer Erik Witcraft,AIFD, CFD, pulls together a stunning collection of decorative accessories which can be adjusted for any season, occasion or color scheme.
Garden Rose Lantern Centerpiece
Watch as floral designer Erik Witcraft, AIFD, creates a beautiful and versatile lantern arrangement that can be used for both wedding ceremonies and receptions. This trend-forward design showcases Alexandra Farms’ exquisite blush-pink ‘Tsumugi’ Wabara Garden Roses nestled among a virtual “forest” of textural foliages – all “growing” around, through and over an ornate Victorian iron lantern. READ MORE…
Rock ’n Roses
This alternative floral design idea—like rock ’n roll—may not appeal to all, but it will find fans among those who appreciate new and nontraditional expressions of art. Find the beat here…
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BUSINESS AND MARKETING
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose of holly jolly holiday profits for florists, especially those offering professional decorating services. Adding professional winter holiday decorating services to your flower shop...
Five Steps for Time Management Success
Simple tips for creative minds to get workloads under control and projects accomplished. By Shawn Michael Foley, AIFD, CFD, PFCI The topic of time always seems to be a touchy subject with florists, especially because there never seems to be enough of it. Whether...
Goals for 2022
Goal-setting is one of the most important activities you can do to keep your business from becoming stagnant and to stay focused on profitable areas. Business goals set the stage for ongoing success. While setting goals at the beginning of the year is standard, it’s...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....
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CREATIVITY AND EDUCATION
In Season: Ranunculus
By Tonneli Grüetter Ranunculus is just one of about 50 genera in the Ranunculaceae family (a.k.a. buttercup or crowfoot family), which comprises between 1,700 and 2,000 known species of herbs and, sometimes, shrubs (the number varies depending on source). Common flower shop...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
Flower Bulb Day is in Celebration of International Women’s Day
Tulip growers in the United States, together with their European flower bulbs suppliers are organizing another Flower Bulb Day to celebrate International Women’s Day. For more information go to FlowerBulbDay.com. A bouquet of tulips is the perfect way to honor the...
Book Review: Strange Bright Blooms
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...
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