NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
That Flower Feeling Hosts Upcoming Webinar
 That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. Full press release below Source: That Flower...
Fall 2024 Hottest Floral Trends
BloomNation shares fall trend insights with bold creativity and seasonal themes, offering florists new ways to captivate customers. Full Article Here Source: BloomNation Fall 2024 Hottest Floral Trends The Fall 2024 floral trends are moving beyond traditional earthy...
Simplify Holiday Floral Arrangements
Simplify Holiday Floral Arrangements with Continental Floral Greens' Premade Greenery Line Nita Robertson AIFD As the holiday season approaches, florists everywhere are gearing up for an influx of orders and the inevitable hustle and bustle that comes with it....
Floral Mechanics with Lea Romanowski
This article highlights the expertise of Canadian florist Lea Romanowski, who emphasizes the importance of strong floral mechanics in design. With over 40 years in the industry, Lea shares insights on how precision in foundational techniques is crucial to the success...
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Best in Blooms Contest November 2021
BEST IN BLOOMS November CONTESTfeel free to -oWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Alexandra Farms!!!! Submit your entry below to become a...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Rhythmic Spring Bridal Bouquet
An exuberant hand-tied design created with a chicken-wire armature. Floral design, step-by-step photos and text by Shelayne Hammack, Twist Flowers located in Reno, Nev. Bouquet photos by Jessica Lillian, Jessica Lillian Photography,Reno, Nev. When developing a color palette for...
Artful Rose Necklace
This versatile, intricate piece of floral jewelry is simple, fast to create and offers high profit potential. Watch here…
I Love You, A Valentine’s Day Heart Arrangement
Leanne creates a clever & quick heart shaped Valentine’s Day arrangement that will be perfect for this busy holiday! Watch here…
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How to Make the FTD Candy Hearts Arrangement
Mercury Network shows us how to make the FTD Candy Hearts Arrangement. Watch here…
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BUSINESS AND MARKETING
Managing Gen Z Employees
The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work environments—like it or not....
Flower Refrigeration 101
IT’S NOT JUST ABOUT MAKING THINGS COOL By Andrew Joseph The first clue we at Florists’ Review can give to those examining the concept of adding a cooler unit for their flower businesses—it’s right there in the headline: “Flower.”It can be a flower display refrigerator...
Hot Topics: Floral Industry News Goes Mainstream
By Tonneli Gruetter For so long, it felt as though the floral industry was set to brave the storm of both supply-chain shortages and increased wholesale prices in relative silence. What began as sporadic outages in 2020 escalated in summer 2021 to a full-blown supply...
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda Silva Long gone are customer loyalty programs with physical punch cards that promised great discounts after making a certain number of purchases. In today’s marketplace,...
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CREATIVITY AND EDUCATION
Water Quality and Flower Longevity
Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to stems, leaves and blooms....
The Founding of Florists’ Review
As Florists’ Review celebrates its 125th anniversary this year, we offer this glimpse into how it all began. By David Coake Appropriating a phrase from one of the most prolific storytellers of our time, The Golden Girls’ Sophia...
Flower Flash
A new book from celebrated New York City florist Lewis Miller showcases his famous “Flower Flash” floral installations. By Jill Brooke, founder FlowerPowerDaily.com Renowned floral designer Lewis Miller calls himself a “story- teller through the art of...
Let the Buying Begin
There is no substitute for an in-person experience, and Las Vegas Market (LVMKT) is the only West Coast sourcing destination where buyers can see, touch, and source millions of home and gift products against the backdrop of a world-class city with amenities...
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