NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Floral Ideas Beyond Centerpieces
With a vast array of developing trends, the role of floral design in event planning will only grow in significance. This brief overview of event décor trends is just the beginning. Full Article Here -Source Pioneer Wholesale Stunning Wedding Venues: Floral Ideas...
Expo Flor Ecuador 2024
By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform into a floral paradise as it hosts this year’s Expo Flor Ecuador. Renowned for its rich diversity of stunning flowers and commitment to sustainability, this event is much...
AIFD Blooms Over Orlando
Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD Orlando, FL – The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over”...
Gateway to the Americas International Floral Competition
By Nita Robertson AIFD Gus & Deborah De La Flor and MVC Flowers & Events will host the best floral designers in the world as they compete for the prestigious Gateway To The Americas Cup in beautiful Panama. The Gateway to the Americas International Floral...
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Picture-perfect Weddings 2020
Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
FROM OUR PAGES
FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Wearable Flowers for Prom
A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative floral...
Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
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BUSINESS AND MARKETING
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Content is King: Unleashing Your Instagram Genius
Content is King: Unleash Your Instagram GeniusAs an early adopter of Instagram, I began honing my social media obsession on behalf of business clients in the early twenty-teens. Back then, it was all about who had the most followers, the most likes and the most unreal...
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CREATIVITY AND EDUCATION
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was a resounding success! The flowers were plentiful and the people glowed with optimism. After the roller coaster “bust and boom” ride of the past year, everyone in attendance seems happy to be moving...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride who wants to make a dramatic— and environmentally responsible—statement. Floral design by Shelly Huynh-Lewis, AIFD, CFD This modern take on an elegant 1920s-inspired cascading bridal bouquet comes to...
Wind-Water-Earth by Waterlily Pond
A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...
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