NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Alexandra Farms Wins Seven Awards at SAF’s Outstanding Varieties Competition
We are delighted to announce that Alexandra Farms won seven awards at this year's Society of American Florists' Outstanding Varieties Competition, including one of the top honors: Best in Class. Source: Read Full Article Here: Alexandra Farms Alexandra Farms Wins...
FloraCheers!® Bottle Bouquet Arrangement Tutorial
FloraCheers!® by Floracraft is inspired by a viral social media trend providing a mechanic that fits snuggly on the neck of a wine bottle, on the top cage of a champagne bottle, or other narrow-neck bottles. See the design tutorial blog below. Source:Floracraft...
American Flower Farms Creating Entertaining Experiences
The American Grown Field to Vase Dinner Tour invites guests nationwide to dine in the fields of America’s most stunning flower and foliage farms. Source: Flowerpowerdaily How American Flower Farms Are Creating Entertaining Experiences By Jill Brooke...
Gladiolus: The Flower of August
By Nita Robertson, AIFD, CFD Genus/Botanical Name: Gladiolus Common Names: sword lily, corn flag Family: Iridaceae (Iris) Availability: year-round, as cut flowers Vase Life: seven to 14 days Gladiolus flowers, commonly called “sword...
🌼MORE INDUSTRY NEWS
Alexandra Farms Garden Rose Design Contest
Our third annual Garden Rose Design Contest is now OPEN! We know you are still designing during these challenging times, and we want to encourage the incredible creativity we've seen within our global community. This year's contest is a little different from the...
FROM OUR PAGES
FEATURES
🌼MORE ARTICLES
TRENDS
🌼MORE FLORAL TRENDS
FLORIST SPOTLIGHT
🌼SEE ALL
DESIGN TUTORIALS
🌼SEE ALL
Wearable Flowers for Prom
A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative floral...
Floral Design Demo #5, Part 1: Handtied Frame Bouquet 2 by Frédéric Dupré
Handtied Frame Bouquet, Flower Arranging Demonstration by Frédéric Dupré! Frédéric is an award winning French Master Florist. Watch here…
Rustic Christmas Wreath
Help your customers find their creative side with DIY wreath kits, complete it with your own how to assemble video. Watch how Triangle Nursery does it…
Winter Wedding Centerpiece
You will love this over-the-top lavish centerpiece. Five varieties of garden roses accented with hellebores, two varieties of ranunculus and peonies complete this marvelous design, watch here…
🌼 SEE MORE
BUSINESS AND MARKETING
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
Content is King: Unleashing Your Instagram Genius
Content is King: Unleash Your Instagram GeniusAs an early adopter of Instagram, I began honing my social media obsession on behalf of business clients in the early twenty-teens. Back then, it was all about who had the most followers, the most likes and the most unreal...
🌼MORE BUSINESS ARTICLES
CREATIVITY AND EDUCATION
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine...
WFFSA
The WFFSA Report WFFSA 2021 hosted at Trump National Doral Miami was a resounding success! The flowers were plentiful and the people glowed with optimism. After the roller coaster “bust and boom” ride of the past year, everyone in attendance seems happy to be moving...
Waterfall Bouquet
A cascading bouquet, of grand proportions, is designed for a bride who wants to make a dramatic— and environmentally responsible—statement. Floral design by Shelly Huynh-Lewis, AIFD, CFD This modern take on an elegant 1920s-inspired cascading bridal bouquet comes to...
Wind-Water-Earth by Waterlily Pond
A new breathtaking large-scale floral art installation is currently on display at the Desert Botanical Garden in Phoenix, Arizona by the international floral artists, wife-and-husband team Natasha Lisitsa and Daniel Schultz of Waterlily Pond studio based in San...
🌼MORE ARTICLES
