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Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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Florists slowly see business start to blossom again

Florists slowly see business start to blossom again

Village Garden Florist and Gifts in New Concord shut down for nearly five weeks during the pandemic. The store recently reopened for delivery and curbside pick up services Submitted photo Hide caption By KRISTI R. GARABRANDT / The Daily Jeffersonian The COVID-19...

Mesa florist glad to be blooming again

Mesa florist glad to be blooming again

Pop N Daisies Floral owner Jaime Mattson is flanked by best friend and store helper Sandy Mendenhall and her grandfather and delivery man, Andy Gladd. Flower shops have been feeling the sting since non-essential businesses were closed. Weddings, proms and other...

Servant of Flowers

Servant of Flowers

Emily Thompson is an iconoclast, an anything-but-predictable designer and artist, and owner of the NYC studio and shop that bears her name, Emily Thompson Flowers. She describes her aesthetic as

Floral immersion

Floral immersion

Taylor Patterson is a New York-based fl oral entrepreneur whose aesthetic is lush, elegant and seasonally inspired. Patterson developed Fox Fodder Farm over the past nine years,

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