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Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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Longtime florist spreads flowers and cheer

Longtime florist spreads flowers and cheer

Alpine Artistic Florist business owner Jamie Lewis says she occasionally gives away a flower to someone passing through the parking lot in front of the shop who looks like they need it for some reason. “I think that it brings me more blessings than them. Sometimes...

Expoflores and AgroCheck Start Partnership

  Quito, February 2020 – Expoflores, The Association of Flower Producers and Exporters in Ecuador, and AgroCheck, credit information supplier and international debt collection agency for the floriculture industry, started a partnership to protect flower exporters and...

AFE Announces the Ferriss Horticulture Scholarship

AFE Announces the Ferriss Horticulture Scholarship

The American Floral Endowment announces a new scholarship fund to honor and recognize Dr. Terry Ferriss. Dr. Ferriss retired in 2015 from the University of Wisconsin-River Falls (UWRF), after 36 years of teaching. She was the first tenured female faculty member in the...

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