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Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Guided by Nature

by FR Team | November 3, 2025 | Main Theme Story | 0 Comments

Korean floral design beckons tranquility in a hectic world. By Bianca Bina Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element...

2025 Holiday Trends

by Jules Lewis Gibson | September 12, 2025 | Main Theme Story | 0 Comments

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets...

Seed Breeding for Healthy Resistance

by Jules Lewis Gibson | August 25, 2025 | Main Theme Story | 0 Comments

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

by Jules Lewis Gibson | August 18, 2025 | Main Theme Story | 0 Comments

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an afterthought—it’s a branding...

“Green” Weddings

by FR Team | April 21, 2025 | Main Theme Story | 0 Comments

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same gorgeous blooms can be a...

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2025 Readers’ Choice Awards: Celebrating Your Favorites

Florists’ Review presents—for the third time—its annual recognition of your best loved flower industry stars of the year. Compiled by Molly Lucille As 2025 ends, we reflect on the remarkable year we’ve shared in our industry. It’s been defined...

Social Media Marketing for the Camera Shy

Put your best face forward with this helpful guide. By Molly Lucille In the marketing world, everyone knows faces and voices help sell. Human connection reminds customers that there’s a real person on the other side of a business transaction. In...

Florist Spotlight: Ashkhen Minasyan, AY Flowers

By Beth Blaney For Ashkhen Minasyan, what she fancied as a passion transformed into a profession when she founded AY Flowers. That was seven years ago. Now she’s an acclaimed floral artist known for exquisite designs that elevate any occasion. AY...

Build a Culture of Celebration

Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door....

Florist Spotlight: Alyssa Ice of Ginger Rose

By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga., Ginger Rose is a creative floral design studio renowned for its exquisite creations. Specializing in weddings and events across the country, the studio’s mission is simple yet...

Arranging Your Future

The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement planning isn’t just low on the priority list—it often doesn’t exist at all. Long hours, tight margins and a culture that celebrates artistry over...

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