Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Retail Forecast 2026
By Phillip M. Perry Tapped out low- and middle-income shoppers, sluggish employment and lackluster housing turnover will challenge retailers in 2026. Helping to smooth things over will be robust buying by high-income consumers, lower interest...
2025 Readers’ Choice Awards: Celebrating Your Favorites
Florists’ Review presents—for the third time—its annual recognition of your best loved flower industry stars of the year. Compiled by Molly Lucille As 2025 ends, we reflect on the remarkable year we’ve shared in our industry. It’s been defined...
Social Media Marketing for the Camera Shy
Put your best face forward with this helpful guide. By Molly Lucille In the marketing world, everyone knows faces and voices help sell. Human connection reminds customers that there’s a real person on the other side of a business transaction. In...
Florist Spotlight: Ashkhen Minasyan, AY Flowers
By Beth Blaney For Ashkhen Minasyan, what she fancied as a passion transformed into a profession when she founded AY Flowers. That was seven years ago. Now she’s an acclaimed floral artist known for exquisite designs that elevate any occasion. AY...
Build a Culture of Celebration
Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door....
Florist Spotlight: Alyssa Ice of Ginger Rose
By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga., Ginger Rose is a creative floral design studio renowned for its exquisite creations. Specializing in weddings and events across the country, the studio’s mission is simple yet...
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Florist SpoTlight
Industry News
AFE Announces Annual Investment Report
The American Floral Endowment has released the 2024-2025 Annual Report, capturing a year of momentum, innovation, and industry-driven impact. The report illustrates how collective investment from across the floral community is fueling research,...
NGB Announces 2026 Green Thumb Award Winners
DOWNERS GROVE, IL — National Garden Bureau (NGB) is proud to announce the winners of the 2026 Green Thumb Awards. This year’s recipients represent the absolute pinnacle of horticultural innovation, recognized for their unique features, great growth...
CalFlowers Announces 85th Anniversary Fun ’N Sun 2026
San Marcos, CA — CalFlowers is pleased to announce details for its highly anticipated Fun ’N Sun 2026 Floral Convention, to be held August 5–8, 2026, at The Langham Huntington in Pasadena, California. In celebration of CalFlowers’ 85th...
Smithers-Oasis Appoints Mickey Leech as President, North America Operations
Kent, OH – Smithers-Oasis is proud to announce the appointment of Mickey Leech as President, North America Operations, effective December 1, 2025. Mickey joins the President’s Staff, reporting directly to Robin Kilbride, President and CEO of...
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