Our January
Issue is Here!
-
American Floral Trends Forecast 2023
-
Florist Spotlight: Mariela Mazzei
-
Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
To purchase a print copy of the issue, please visit our shop
from the magazine
features
the Latest from our pages
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special...
Color Theory
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and floral design by Amy Balsters The Floral Coach Alexandria, Va. Photo by Akbar Sayed Photography You can gingerly process and handle...
Building a Brand
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By Nita Robertson, AIFD Your brand identity is the foundation of your flower business, shaping everything from your logo and color...
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International...
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly...
join us on instagram
Florist SpoTlight
Industry News
Announcing Fitz Inspired Floral Design Retreats
These floral design retreats promise to elevate your craft and fuel your passion for floral design. Don't miss the upcoming retreat in beautiful Tampa Bay in March. Source Fitz Inspired Transform Your Creativity: Announcing Fitz Inspired Floral...
Valentine’s Day Spending Trends
Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article Here Source: Rio Roses Valentine’s Day Spending Trends: What the Numbers Mean for Your...
Smithers-Oasis Launches Plant-Based Floral Foam
Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS® Renewal™ Floral Foam. Full Press Release Below Smithers-Oasis Launches Plant-Based Floral Foam OASIS® Renewal™ Floral Foam is certified OK biobased with a 4-star rating...
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how you can get involved. Full Press Release Below Source: That Flower Feeling- January 28, 2025...
Let’s Socialize
Tutorials
Education
