Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Seed Breeding for Healthy Resistance

by Jules Lewis Gibson | August 25, 2025 | Main Theme Story | 0 Comments

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

by Jules Lewis Gibson | August 18, 2025 | Main Theme Story | 0 Comments

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an afterthought—it’s a branding...

“Green” Weddings

by FR Team | April 21, 2025 | Main Theme Story | 0 Comments

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same gorgeous blooms can be a...

Beyond the Bouquet

by FR Team | April 4, 2025 | Main Theme Story | 0 Comments

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...

Managing Mother’s Day

by FR Team | March 12, 2025 | Main Theme Story | 0 Comments

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts chosen to honor the mothers...

the Latest from our pages

Eight Gift-worthy Books Your Store Needs

By Jill Brooke Summer’s heating up—and so is the book scene. While your customers are chasing sunshine, give them some hot-off-the-press reads to dive into. Check out some of our favorite new titles. Why not stock a few in your shop? Sustainable...

Enter FR’s 2025 Autumn Wedding Contest

We are excited to see your most stunning fall wedding creations and share them with our readers! Let's make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You...

Retail Revival

Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is more than just a storefront—it's a reflection of their creativity, brand identity and values. A well-designed floral studio invites customers in,...

The Power of Flower Arrangement Recipes

Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings...

Clicking for profit

How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create...

Call for Submission for the Pets in Petals Contest

We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals...

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