Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 26th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2024 in any or all of the categories below: • Bouquets •...
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing...
Blossoming Leadership
Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a...
Mastering Floral Contracts
Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your...
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Florist SpoTlight
Industry News
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance, versatility, and sustainability to floral design. Read Full Article Here Source: Danziger THE XLENCE® JOURNEY: FROM INNOVATION TO ICON Nov 25, 2024 XLENCE®...
Pricing Wedding Flowers
Learning to price wedding floral arrangements is crucial for florists to ensure profitability and avoid underpricing, which can lead to financial losses. Accurate pricing involves covering costs, meeting client expectations, and maintaining a...
Transform Your Floral Business with QR Zipper
QR Zipper is transforming how businesses and consumers connect by embedding personalized, interactive digital content into physical products. One of the most exciting uses of QR codes is their ability to link physical items directly to digital...
Alexandra Farms Unveils Two New Wabara Rose Varieties
At this years IFTF show in November Alexandra Farms announced two new Wabara varieties that will be released in 2025. Introducing Issei and the Hana Spr to the Wabara collection. Full Article Below from Floraldaily.com Source Alexandra Farms...
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