Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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Cyber Security for Your Flower Business
How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an...
FR’s Show Your Pride Design Contest Winner and Finalists
Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as...
How To Provide “Five-star” Customer Service
Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But...
Buy Local, Sell Local
Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique...
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest,...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals,...
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Rio Roses New Garden Rose Varieties
Rio Roses announced the new Rio Garden Rose varieties they will start carrying. These premium garden roses come in many of the most sought-after colors and shades. Full Article Below Source RIO GARDEN ROSES MAY 16, 2023 RIO ROSES RIO NEWS...
American Rose Society Celebrates Rose Month
June is National Rose month, and the American Rose Society is honoring the flower with a full month of events. Source American Rose Society Press Release: Full Article Below June 2, 2023 AMERICAN ROSE SOCIETY TO CELEBRATE NATIONAL ROSE MONTH - JUNE...
SAF’s Next Gen Live June 11-13 in Miami
The Society of American Florists’ Next Gen LIVE! is returning to Miami next month. From June 11-13 young floral professionals will gather with their peers (45 and younger) from all segments of the industry for 3 days...
Ricky Paul Flowers Named Chelsea in Bloom Winner
Once again the amazing talents of Ricky Paul Flowers galloped away to becoming a winner at the Chelsea in Bloom festivities. Full Article Below Source Ricky Paul Flowers Gallops towards Victory and Fun By Jill Brooke Once again the amazing talents...