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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...
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the Latest from our pages
Software for Wedding and Event Florists
Software for Wedding and Event Florists

A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand,...

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AI and Your Flower Business
AI and Your Flower Business

Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of...

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Merchandising Ideas to Create Customer Experiences
Merchandising Ideas to Create Customer Experiences

Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every...

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Call for Submission for the Pets in Petals Contest
Call for Submission for the Pets in Petals Contest

We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome.  It's simple, submit images showcasing your finest floral designs on animals...

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Event Rentals
Event Rentals

Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio...

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PFS Floral Management
Gotflowers
Industry News
Strategic Alliance to Boost Flower Bulb Sales

Strategic Alliance to Boost Flower Bulb Sales

The Garden Media Group and Royal Anthos have solidified their ongoing partnership by entering into a three-year strategic alliance to boost flower bulb sales across the United States significantly. Source Garden Media Group and Royal Anthos Renew...

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“Chelsea in Bloom” Will Have Food Theme for 2024

“Chelsea in Bloom” Will Have Food Theme for 2024

From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom with extraordinary eye-popping creations from the best European floral artists, all inspired by culinary favorites seen at home as well as in film, literature and every...

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Tutorials

Education

Mystic Crystals

Introducing extraordinary new products that will add an exciting new element to bridal...

Sustainably Designed Broken Arch

The right mechanics make designing spectacular wedding arches fast and easy. Floral...

Grassy Winter Meadow

This flower design concept that can be utilized for myriad occasions, from photoshoots...

Radiant Radial Lines

Radial-line arrangements captivate and engage viewers, and they are also popular choices...
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