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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli Grüetter International...

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a  recent consumer research study titled “U.S. Consumer...
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the Latest from our pages
Call for Submission for the Pets in Petals Contest
Call for Submission for the Pets in Petals Contest

We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome.  It's simple, submit images showcasing your finest floral designs on animals...

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Event Rentals
Event Rentals

Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio...

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Do You Have What It Takes for a Really Big Show?
Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream...

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Retail Forecast 2024
Retail Forecast 2024

High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your...

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Florist Spotlight: Yamile Bulos
Florist Spotlight: Yamile Bulos

Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state...

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Pricing for Profit
Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By...

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PFS Floral Management
Gotflowers
Industry News
Oscars 2024! Why So Few Flower Dresses?

Oscars 2024! Why So Few Flower Dresses?

Flower dresses did not bloom at the 96th Academy Awards but the clever folks at Scotts Flowers NYC paired the stars’ non-floral dresses with bouquets inspired by the fashions. Full Article Below Source Oscars 2024! Why So Few Flower Dresses? By...

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International Women’s Day: A Day Full of Color

International Women’s Day: A Day Full of Color

The great minds of the women who contributed to building society are a diverse and powerful mix. Alexandra Farms celebrates International Women's Day and the great, hardworking and influential women of the world. Full Article Below Source Alexandra...

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Tutorials

Education

Pocket Boutonnières Made Easy

Two methods for creating this new generation of boutonnières Floral design and text by...

Dazzling Duo

Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos...

Eco-Friendly Suspended Arrangement

NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of...

Garden-inspired Memorial Tribute

A sympathy design created to showcase a cremation urn, photo or other remembrance of the...
Alexandra Farms
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