Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke It’s not a surprise that many florists dream...
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your...
Florist Spotlight: Yamile Bulos
Yamile Bulos San José del Cabo (Los Cabos), Baja California Sur, Mexico Instagram: @yamilebulos_floraldesigner Facebook: @yamilebulosfloraldesigner Tell us a little about yourself. I was born in Mexico City but grew up in a small town in the state...
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By...
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Florist SpoTlight
Industry News
Flower Wallpapers Charm at Kips Bay Palm Beach Show House
The Seventh Annual Kips Bay Decorator Show House Palm Beach opened with an array of 23 of the nation’s most acclaimed interior designers and architects showcasing their talents and tropical vibes. Full Article Below Source Flowerpowerdaily Flower...
Seasonality & Care of Blossoms Flowering Branches Guide
The "Seasonality & Care of Blossoms Flowering Branches" guide is available to download for free on the Mayesh Wholesale Florist website. Full Article Below Source Mayesh SEASONALITY & CARE OF BLOSSOMS GUIDE When spring arrives, florists...
Oscars 2024! Why So Few Flower Dresses?
Flower dresses did not bloom at the 96th Academy Awards but the clever folks at Scotts Flowers NYC paired the stars’ non-floral dresses with bouquets inspired by the fashions. Full Article Below Source Oscars 2024! Why So Few Flower Dresses? By...
International Women’s Day: A Day Full of Color
The great minds of the women who contributed to building society are a diverse and powerful mix. Alexandra Farms celebrates International Women's Day and the great, hardworking and influential women of the world. Full Article Below Source Alexandra...
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