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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

Preparing for Graduation Season

Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and high schools; vocational and technical schools; colleges and universities, offering multiple academic degrees—they all have them: graduation...

Florists’ Review’s “Top 50 Wedding Florists of 2023”

By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today’s wedding industry...

Making the Most of Mother’s Day

Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing and sales advice. By Nita Robertson, AIFD, CFD Neumann Lilies Although Mother’s Day this year falls as late on the calendar as the second Sunday in...

Prom 2023

Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita Robertson, AIFD, CFD Proms are important for florists for a couple of reasons. First, promoted well, they can generate hundreds or even thousands of...

Valentine’s Day Profit Planner

Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentine’s Day, the first big holiday of a brand-new year. In fact, Valentine’s Day...
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the Latest from our pages
Cyber Security for Your Flower Business 
Cyber Security for Your Flower Business 

How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an...

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How To Provide “Five-star” Customer Service
How To Provide “Five-star” Customer Service

Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But...

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Buy Local, Sell Local
Buy Local, Sell Local

Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique...

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Alexandra Farms 2023 Garden Rose Design Contest
Alexandra Farms 2023 Garden Rose Design Contest

The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest,...

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We are so excited to announce the semi-finalists for this year`s @americangrownflowers Best in Bloom design competition!

Please join us in congratulating @bellevuefloralco @malthecreative @jenniferdesignsevents & @sungroveblossoms

Watch along this month as we will be sharing sneak peeks & behind the scenes unboxing videos from our competitors as the receive fresh American grown florals and foliage provided by partner farms @sunvalleyfloralfarms @mellanoandcompany @camflorinc & @ferntrustinc

Stay tuned for final designs & the reveal of our 2023 winner in Florists` Review Magazine
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Forget Mother`s Day?!
👋🤓It`s ok! We`ve got you covered...
Florist Review Magazine print subscriptions are the perfect gift that keeps giving🌷Available in our eShop, every issue is full of surprises, celebrity florist tutorials, and need to know tips!
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Industry News
Rio Roses New Garden Rose Varieties

Rio Roses New Garden Rose Varieties

Rio Roses announced the new Rio Garden Rose varieties they will start carrying. These premium garden roses come in many of the most sought-after colors and shades. Full Article Below Source RIO GARDEN ROSES MAY 16, 2023 RIO ROSES RIO NEWS...

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American Rose Society Celebrates  Rose Month

American Rose Society Celebrates Rose Month

June is National Rose month, and the American Rose Society is honoring the flower with a full month of events. Source American Rose Society Press Release: Full Article Below June 2, 2023 AMERICAN ROSE SOCIETY TO CELEBRATE NATIONAL ROSE MONTH - JUNE...

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SAF’s Next Gen Live June 11-13 in Miami

SAF’s Next Gen Live June 11-13 in Miami

The Society of American Florists’ Next Gen LIVE! is returning to Miami next month. From June 11-13 young floral professionals will gather with their peers (45 and younger) from all segments of the industry for 3 days...

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Ricky Paul Flowers Named Chelsea in Bloom Winner

Ricky Paul Flowers Named Chelsea in Bloom Winner

Once again the amazing talents of Ricky Paul Flowers galloped away to becoming a winner at the Chelsea in Bloom festivities. Full Article Below Source Ricky Paul Flowers Gallops towards Victory and Fun By Jill Brooke Once again the amazing talents...

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Tutorials

Education

Lush Wedding Centerpiece

A popular design mechanic offers many benefits for all types of wedding and event...

A Touch of Spring Fever

Tulips and fresh branches provide welcome seasonal elements in a charming, salable...

How to Create a “Prom Bar”

Entice greater sales with an alluring and interactive display of prom-flower...

Wearable Flowers for Prom

A quick-and-easy coordinating trio of designs to boost your prom sales and profits....
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