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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

Florists’ Review’s Inaugural “40 Over 40”

Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...

Florists’ Review’s “Autumn Weddings Design Contest”

Meet the winners of our annual seasonal design competition By Nita Robertson, AIFD Soon the leaves begin to change and the air turns crisp. Autumn has become the most popular season for tying the knot. According to the “2023 Real Weddings Study” conducted by The Knot,...

Winter Holidays 2024

Your guide to product and design trends, marketing ideas, and need-to-know information for this year’s end-of-year religious and cultural celebrations. By Nita Robertson, AIFD The winter season of religious and cultural holidays—Christmas, Hanukkah, Kwanzaa, New...

The Therapeutic Power of Flowers

Stories of Nurturing Mental Health in America By Nita Robertson, AIFD In the hustle and bustle of modern American life, mental health is an increasingly prevalent concern. Stress, anxiety and depression affect millions of individuals, impacting their daily lives and...

Celebrating, Promoting and Selling American-grown Flowers and Foliage

By Nita Robertson, AIFD Throughout the American countryside, there exists a community of cut flower farmers whose passion blooms as brightly as the petals they cultivate. Their dedication goes beyond just growing flowers; it’s about fostering a connection with the...
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the Latest from our pages
Creating a Marketing Calendar for 2025
Creating a Marketing Calendar for 2025

By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing...

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Blossoming Leadership
Blossoming Leadership

Twelve tips for developing your management skills and managing your team effectively By Nita Robertson, AIFD Leading a floral team effectively involves balancing creativity with strong leadership skills. By setting a clear vision; fostering a...

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Mastering Floral Contracts
Mastering Floral Contracts

Secure Your Business’s Future By True Client Pro Why Contracts are Essential for Florists Contracts are essential for florists; they are the unseen heroes that protect both florists and their clients. While creating stunning arrangements is your...

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Which AI to Use and Why
Which AI to Use and Why

It’s a jungle out there when it comes to apps, so here is help for you to set up your flower business for greater success By Andrew Joseph In our March 2024 issue and on our website (floristsreview.com/ai-and-your-flower-business), we presented an...

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PFS Floral Management
Gotflowers
Industry News
Fall Floral Inspiration with Ball SB

Fall Floral Inspiration with Ball SB

Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball SB Embrace autumn’s vibrant symphony and celebrate natures most cozy months, where the season’s rich tapestry of colors come alive in every bloom. From the deep fiery...

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Mayesh Introduces Farm Direct BoxLots

Mayesh Introduces Farm Direct BoxLots

Mayesh has introduced Farm Direct BoxLots, delivering premium, farm-fresh flowers to florists. Introducing Farm Direct BoxLots Source Mayesh On the hunt for flowers straight from the farm? Look no further! Our Farm Direct BoxLots...

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Tips for Using Lisianthus in Wedding Bouquets

Tips for Using Lisianthus in Wedding Bouquets

Lisianthus’s beauty makes it a popular choice for wedding bouquets, but without proper planning, overordering can lead to unnecessary expenses. Full Article Here. True Client Pro How to Use Lisianthus in Wedding Bouquets Lisianthus’s beauty makes...

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Ecuadorian Talent Shines at Naranjo Roses

Ecuadorian Talent Shines at Naranjo Roses

The Dare to Bloom floral competition made its debut in Ecuador at Naranjo Roses in Cumbayá, featuring five talented Ecuadorian florists working with the preserved roses of LULU. Full Press Release Below Dare to Bloom: Ecuadorian Talent Shines at...

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Tutorials

Education

Fantastical Fall Install

A dynamic suspended design for seasonal occasions and events Floral design, photos and...

Blooming Olive Tree

This tall, stately tree-based flower arrangement offers versatility for placement in...

A New Era for Wrist Corsages

BoutStix™ has become a go-to for many florists when making boutonnières. New to the...

Autumn Armature Bouquet

and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral...
Alexandra Farms
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