Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win...
Studio Versus Store: Which Business Model is Right for You?
By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle...
Realistic Pricing
Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I...
Valentine’s Day Contest Winners
Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited...
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 24th Annual Picture Perfect Wedding Contest It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals for 2022 in any or all of the categories below: • Bouquets •...
Retail Forecast 2023
To weather the gathering clouds and growing turbulence in an economy that is predicted to continue to slow, retailers will have to track cash flow closely, invest selectively and hire prudently. By Phillip M. Perry After two years of frenetic...
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American Floral Trends Forecast 2023, Look 1 preview: "Santa Fe"
Inspired by the serene beauty of an arid winter day interpreted through the artistic lens for which the American SW has become renowned, our “Santa Fe” trend balances natural color and texture with a sculptural sense of control. Built to spark a calm sense of wonder, the “Santa Fe” aesthetic is ideal for clients who place value on craftsmanship.
With the “Santa Fe” look, a muted color pallet of taupe, sage and vital green gains a laser-like focus through intentional use of warm gem-toned focal points. For these focal points, a high value is placed on emphasizing premium and hard-to-acquire flowers such as imported specialty
orchids and Gloriosa lilies.
To learn more about this trend and how to adopt it in your design practice read the January 2023 issue of Florists' Review Magazine
EVOCATIVE OF THIS TREND
Flowers: Phalaenopsis (moth) orchids, Cypripedium/Paphiopedilum (lady’s-slipper) orchids, Gloriosa lilies
Foliage/Branches: Cotinus (smokebush), Xerophyllum (bear grass), palm leaves, Salix caprea/S. discolor (pussy
willow)
Vessels: terra-cotta amphoras, unglazed ceramics, raw metal bowls
Pop Culture References: John Gaw Meem architecture, ikebana, Brian Eno, Andrea Iyamah fashion
Floral designers highlighted in reel: @hamishpowell @colortheorydesign.co @rogueandfox @zaimanaoko
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#americanfloraltrendsforcast #swstyle #newmexico #wintervibes #trendreport #weddingtrends #floraltrends #designtrends #vases #flowers #floraldesign #designthinking #creativeprocess #modernflowers
Ever see something so beautiful you stop scrolling⏱️, double tap, then think your ready to move on ⏩ only to scroll back because you needed a moment longer to admiring it?
Today's featured florist @cassel_kr knows how to deliver that feeling 💞 We are so enchanted by the cascading form of this yellow corsage style wearable bouquet (it might just be a new favorite!) Which of these wearable designs do you like best?
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#florist #weddingflorist #internationalflorist #floralartistry #flowershop #flowersinmyhair #wearableflowers #corsage #alternativebouquet #wearablebouquet #yellowflowers #monochromaticart #floraldesign
Today we're tackling a frequently asked question: "How do I get published by Florists Review?"
To have your work featured by @florists_review or published in our magazine we have a few ways to get noticed by the editorial team
1) Tag us in photos you are proud of!
2) Mark us "collaborator" in your next high quality reel so we can re-publish
3) Subscribe to Florists' Review Magazine and gain access to our members only Facebook group
4) Enter one of our contests or call for entries that happen throughout the year
This is exactly how today's awesome featured florist @eibhlin.fern.florals was discovered 🥳 first by sharing a G-O-R-G-E-O-U-S vase arrangement to our tagged section 🧐 after that we just HAD too see more 💗
If you agree be sure to visit them and show your support too!
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#nantucket #nantucketflorist #bostonflorist #newenglandliving #newenglandwedding #goldenretriever #retriever #flowercollar #flowerdog #flowerdogcollar #petsinpetals #goodgirl #goodboy #petphotography #floralart #wearableflowers #floralcouture #dahlias #pinkdahlias
Are you excited for spring tulip season?
Today's featured floral artist is photographer @mimosaboston 😍 We absolutely adore the way this talented creator brings out the special qualities in each and every bloom! Especially the tulip🌷
Which of these special varieties would you most like to design with?
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#tulips #tulip #tulipseason #tulipbouquet #blacktulip #bulbforcing #springflowers #floraldesign #floralphotography #floraart #bostonflowers #bunga #buket #bungatulip #tokobunga
We are accepting entries for our 2023 "Picture Perfect Weddings" contest...
This year's prizes include: $500 credit for gorgeous garden roses from @alexandrafarms 🌹@boutstix prize pack 🧲 a feature in @florists_review magazine, and a shot at our cover!
Upload your photos today, for your chance to show the floral world your winning design work ✅
Submit your best wedding florals for 2022 in any or all of the categories below:
• Bouquets
• Reception Décor
• Ceremony Décor
• Floral Installations
• Wearable Flowers (corsages, boutonnieres, hairpieces/headpieces, floral jewelry, etc.)
• Best Overall
*Your real-life wedding or styled wedding shoot must have occurred in 2022*
Our panel of judges will select their favorite designs in each category, and we will publish those top designs in our 2023 February issue and on our website, FloristsReview.com.
Shout out to last year's fabulous cover artist @cobralily 🐍
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#weddings #weddingstyle #weddingflowers #corsage #flowercrown #boutiniere
#tuxedo #weddingdress #weddinggown #shesaidyes #hesaidyes #ido #weddingindustry
#weddingflorist #alexandrafarms #floristsreview #destinationflorist #boutstix
New year, new flowers 😍
In the January edition of Florists' Review Magazine we celebrate all things new in the 2023 American Floral Trends Forecast, feature cover art by @bluejasminefloral , a deep-dive florist spotlight on @madonna__lily_ , and more!
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#bluejasminefloral #florist #newyearnewme #rainbowflowers #flowervase #newyearscelebration #americanfloraltrendsforcast #floraltrends #trendreport #2023trends #styling #flowershop #flowerbusiness #newjersey #newjerseyflorist
Florist SpoTlight
Industry News
The 8 Greatest Tulip Festivals in the World
If you are traveling this spring, you may want to consider experiencing something truly unique, beautiful, and inspiring – a tulip festival. Below are eight exceptional international tulip festivals to consider. Full Article Below Source...
Certified American Grown Field to Vase Dinner Tour
Certified American Grown is excited to launch the 2023 award-winning Field to Vase dinner tour dates and locations. Source: Certified American Grown Press Release FOR IMMEDIATE RELEASE 16 January 2023 Certified American...
Paid Internship Opportunities in Floriculture and Horticulture
Two of the American Floral Endowment internship programs are now open for applications. AFE places awarded students in a knowledgeable commercial production greenhouse, nursery, floral retail, wholesale, or allied industry company to...
U.S. Tropicals market expected to increase again
At the Tropical Plant International Expo, vibes are positive, and according to several exhibitors, there are clear signs that the market will increase again. Full Article Below Source Positive vibes at TPIE US: Tropicals market expected to increase...
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