Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

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from the magazine


Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...

The Art of Gift Baskets

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long.  By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...

Permanent Botanicals

Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category.  By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...

Making Time for Holiday Workshops 

No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...

Holiday Feature

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and...
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Enter FR’s Latest Best in Blooms Design Contest
Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS March 2023 Contest Sponsored by Melrose International Enter FR's Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists' Review magazine AND win...

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Realistic Pricing
Realistic Pricing

Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while generating a reasonable profit for your business. By Patience Pickner, AIFD, CFD, PFCI, SDCF When I present programs or create videos, I...

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Valentine’s Day Contest Winners
Valentine’s Day Contest Winners

Valentine’s Day will be celebrated on Tuesday February 14th 2023. Get inspired and create some unique designs for the upcoming holiday of love. Think outside of the box and be creative! To help inspire you for Valentine’s Day 2023, we invited...

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Retail Forecast 2023
Retail Forecast 2023

To weather the gathering clouds and growing turbulence in an economy that is predicted to continue to slow, retailers will have to track cash flow closely, invest selectively and hire prudently. By Phillip M. Perry After two years of frenetic...

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American Floral Trends Forecast 2023, Look 1 preview: "Santa Fe"

Inspired by the serene beauty of an arid winter day interpreted through the artistic lens for which the American SW has become renowned, our “Santa Fe” trend balances natural color and texture with a sculptural sense of control. Built to spark a calm sense of wonder, the “Santa Fe” aesthetic is ideal for clients who place value on craftsmanship.
With the “Santa Fe” look, a muted color pallet of taupe, sage and vital green gains a laser-like focus through intentional use of warm gem-toned focal points. For these focal points, a high value is placed on emphasizing premium and hard-to-acquire flowers such as imported specialty
orchids and Gloriosa lilies.

To learn more about this trend and how to adopt it in your design practice read the January 2023 issue of Florists' Review Magazine

Flowers: Phalaenopsis (moth) orchids, Cypripedium/Paphiopedilum (lady’s-slipper) orchids, Gloriosa lilies
Foliage/Branches: Cotinus (smokebush), Xerophyllum (bear grass), palm leaves, Salix caprea/S. discolor (pussy
Vessels: terra-cotta amphoras, unglazed ceramics, raw metal bowls
Pop Culture References: John Gaw Meem architecture, ikebana, Brian Eno, Andrea Iyamah fashion
Floral designers highlighted in reel: @hamishpowell @rogueandfox @zaimanaoko
#americanfloraltrendsforcast #swstyle #newmexico #wintervibes #trendreport #weddingtrends #floraltrends #designtrends #vases #flowers #floraldesign #designthinking #creativeprocess #modernflowers

We are accepting entries for our 2023 "Picture Perfect Weddings" contest...

This year's prizes include: $500 credit for gorgeous garden roses from @alexandrafarms 🌹@boutstix prize pack 🧲 a feature in @florists_review magazine, and a shot at our cover!

Upload your photos today, for your chance to show the floral world your winning design work ✅

Submit your best wedding florals for 2022 in any or all of the categories below:

• Bouquets

• Reception Décor

• Ceremony Décor

• Floral Installations

• Wearable Flowers (corsages, boutonnieres, hairpieces/headpieces, floral jewelry, etc.)

• Best Overall

*Your real-life wedding or styled wedding shoot must have occurred in 2022*

Our panel of judges will select their favorite designs in each category, and we will publish those top designs in our 2023 February issue and on our website,

Shout out to last year's fabulous cover artist @cobralily 🐍
#weddings #weddingstyle #weddingflowers #corsage #flowercrown #boutiniere
#tuxedo #weddingdress #weddinggown #shesaidyes #hesaidyes #ido #weddingindustry
#weddingflorist #alexandrafarms #floristsreview #destinationflorist #boutstix

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Heart’s Delight

Creative craftiness elevates the appeal of the quick-to-produce and easy-to-deliver...

Cascading Beauty

Convey a decidedly autumnal aesthetic in wedding designs—regardless of color palette—by...

Dynamic New Convention Design

With its dramatic vertical and horizontal planes, this design style generates...

Hand-tied Bouquet for Valentine’s Day

There are a great many novelty varieties of carnations and spray carnations on the...
Alexandra Farms
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