Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Sustainable Floristry

by FR Team | May 2, 2022 | Creativity & Education, Main Theme Story | 0 Comments

What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...

35 Under 35

by FR Team | April 11, 2022 | Floristry Business, Main Theme Story | 0 Comments

Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in celebrating the return of Florists’ Review’s “35 Under 35” acknowledgment of rising stars in the flower industry. On the following pages, we celebrate 35 of the top floral...

Florist Spotlight: Melissa Pack

by FR Team | March 14, 2022 | Creativity & Education, Florist Spotlight, Main Theme Story | 0 Comments

Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...

Mother’s Day Survival Guide

by FR Team | March 14, 2022 | Floristry Business, Main Theme Story | 0 Comments

Tips for making the coming holiday less stressful (maybe even fun!), more organized and efficient, and profitable beyond your wildest imagination. By Nita Robertson, AIFD, CFD According to the Society of American Florists (SAF), Mother’s Day is the third-largest...

Cultivating Relationships with Flower Farmers

by FR Team | January 17, 2022 | Floristry Business, Main Theme Story | 0 Comments

Tips for sourcing locally grown flowers for your shop or destination event. By Tonneli Grüetter What role do local farms play in your business? Increasingly consumers are driving demand for locally grown flowers. From ready-made bouquets to event work, customers...

the Latest from our pages

FR’s Show Your Pride Design Contest Winner and Finalists

Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD June is a month of celebrations: Since 1959, the month has been designated as “National Rose Month,” and in 2014, June was established as...

How To Provide “Five-star” Customer Service

Tips and inspiration for elevating the experiences that customers will have with your business to an unrivaled level. By Melinda R. Cordell Providing extraordinary service is crucial for building a loyal customer base and growing your business. But...

Buy Local, Sell Local

Offering locally and regionally crafted and grown products in your retail shop can have many positive impacts—including increased sales. By Nita Robertson, AIFD, CFD Selling locally and regionally made products, including unique...

Alexandra Farms 2023 Garden Rose Design Contest

The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest,...

Enter Our July Best in Blooms Design Contest- American Grown Edition

Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals,...

Getting the Brand Together

Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you...

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