Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Going Tropical

by FR Team | June 20, 2022 | Floristry Business, Main Theme Story | 0 Comments

By Nita Robertson, AIFD, CFD Colorful and exotic tropical cut flowers transport the admirer to a tropical place with blue skies, warm sand and bright sunshine. Because of their fascinating beauty and charm, tropical flowers hold a special place in the hearts of...

The Evolution of the Garden Rose

by FR Team | June 13, 2022 | Creativity & Education, Main Theme Story | 0 Comments

By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...

Pets and Petals

by FR Team | June 6, 2022 | Creativity & Education, Main Theme Story | 0 Comments

By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...

Red Twig Farms: Everyone’s Farm

by FR Team | June 6, 2022 | Creativity & Education, Main Theme Story | 0 Comments

Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...

International Design Stars

by FR Team | May 16, 2022 | Creativity & Education, Main Theme Story | 0 Comments

By Tonneli Grüetter We searched the world to bring you some of today's most creative and innovative floral artists. From Asia to Europe to Central America and beyond, these floral masters leave us in awe with their inspiration, ingenuity, and sheer originality. These...

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Florist Spotlight:Leah McLean

Leah McLean The Salted Image Pittsburgh, Pa. thesaltedimage.com @thesaltedimage Leah McLean is a still-life and portrait photographer who is obsessed with all things art, light and floral. She is fascinated by the intricate beauty of flowers...

Special Care for Summer Flowers

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms....

Giftware Guide

Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)

Managing Gen Z Employees

The youngest generation of people entering the workforce today comes with unique characteristics and traits—some positive and some a bit more challenging—all of which require business owners to adopt new management techniques and retool their work...

The Wow Factor: The 10 Commandments of Creating Lifetime Customers

By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it...

What Is a CSA, and How Can One Help Your Flower-growing Business?

By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and...

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