Our January
Issue is Here!
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American Floral Trends Forecast 2023
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Florist Spotlight: Mariela Mazzei
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Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
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from the magazine
features
the Latest from our pages
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going to be a simple everyday transaction for a product or service turned out to be an experience that earned your lifetime loyalty as a customer. Sadly, it...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and...
Enter Florists’ Reviews Wreath Design Contest
We’ve created a contest where you can submit photos of your best wreath designs. All types of wreath designs are welcome—for example, fall, holiday, dried, and permanent. Share wreath design inspiration for the upcoming fall and winter holidays....
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to...
Top Budget-friendly Flowers
Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a...
Florist Spotlight: Susan McLeary
Susan McLeary (a.k.a. Passionflower Sue) susanmcleary.com passionflowersue.com @passionflowersue Floral design educators have a special role in the industry nurturing new florists and helping experienced designers grow and become better. Not every...
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Florist SpoTlight
Industry News
Dutch Lily Days 2025
From June 3 to 6, a total of 13 lily bulb exporters opened the doors of their test greenhouses to their customers from far and wide. The exporters test the properties and quality of their bulbs in these greenhouses. They also test the potential of...
The Flower Frog Revival
Flower frogs are making a comeback in modern design. As more florists seek sustainable practices, the flower frog has been rediscovered. Full Article Here Source Mayesh What's a Flower Frog? Join the eco-friendly movement with the Flower Frog! It's...
Best Edible Flowers
Here's a look at using edible flowers that are both visually stunning and deliciously useful. Full Article Here Source Flowerpowerdaily 12 Best Edible Flowers to Add Color and Flavor to Your Dishes By Jill Brooke Who says fabulous has to be...
Florist Jokes That Bloom with Humor
Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do florists always drive so fast?Because they have petal to the metal! 🌹 What do you call a country where all the florists live?Tulipmania! 💐 Why did the flower start a...
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