Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Sympathy Reimagined

by Kat Castagnoli | November 1, 2020 | Main Theme Story | 0 Comments

With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

Creative Colaboration

by Kat Castagnoli | October 1, 2020 | Main Theme Story | 0 Comments

With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.

The Year of the Pivot

by Kat Castagnoli | August 31, 2020 | Main Theme Story | 0 Comments

“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize

Small & Intimate

by David | August 10, 2020 | Main Theme Story | 0 Comments

While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,

Love is Not Canceled

by Kat Castagnoli | August 3, 2020 | Main Theme Story | 0 Comments

Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would

the Latest from our pages

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become...

Instagram Star of the Month

20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is...

The Art of Gift Baskets

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting...

Autumn Weddings Design Contest

Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for...

Permanent Botanicals

Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s...

Making Time for Holiday Workshops

No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a...

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Industry News

The 12 Best “Jeopardy” Questions Inspired by Flowers

Fun trivia questions inspired by flowers. Full Article Here Source: flowerpowerdaily.com The 12 Best “Jeopardy” Questions Inspired by Flowers By Jill Brooke Of the many flower related questions, here are 12 “Jeopardy” questions inspired by the...

Strategies to Boost Your Administrative Professionals Day Sales

Administrative Professionals Day, on April 23 this year, is a great time to appreciate office staff. This article shares strategies to capitalize on this popular gift-giving occasion. Full Article Here Source: Rio Roses 7 Proven Strategies to Boost...

Sustainabloom Launches Inspiring New Video On Sustainability

This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future. Full Article Here Source: Sustainabloom Sustainabloom Launches Inspiring New Video...

Details Flowers Software Celebrates 10 Years of Business

Details Flowers Software proudly marks its 10th anniversary on April 24, 2025. Since its founding in 2015, Details has revolutionized the way florists and event professionals manage their businesses, providing tools that enhance efficiency and...

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