Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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The Art of the BOUTONNIÈRE

by Julia Marie P. Schmitt | July 20, 2020 | Main Theme Story, Video | 0 Comments

For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard

Fleurs de Villes

by Tina Barkley | July 13, 2020 | Main Theme Story | 0 Comments

With the launch of luxury floral show business Fleurs de Villes in 2015, floral couture has been enjoyed by the masses around the world. Celebrating the talents of local florists in each city the shows pop up in

Floral Couture Mystic UnVeiled

by FR Team | July 1, 2020 | Main Theme Story, Video | 0 Comments

The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!

About American Flowers Week

by Debra Prinzing | June 2, 2020 | Main Theme Story, Slow Flowers Journal | 0 Comments

American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can

Back To Nature

by Debra Prinzing | June 1, 2020 | Main Theme Story, Slow Flowers Journal | 0 Comments

Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.

the Latest from our pages

SAF Held its 137th Annual Convention in Orlando

By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a...

2022 “Garden Rose Design Contest” Winners

Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This...

Winning the War for Workers

How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and small are having a tough time finding and keeping enough employees. It’s not only florists! Traditional top-down dynamics between employers and...

“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We...

Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF

Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral...

Trends in Decorative Accessories

A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older...

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