Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Back To Nature

by Debra Prinzing | June 1, 2020 | Main Theme Story, Slow Flowers Journal | 0 Comments

Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.

Big City Blooms

by Kat Castagnoli | May 11, 2020 | Main Theme Story | 0 Comments

As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people

Doing business in the big apple

by Debra Prinzing | May 1, 2020 | Main Theme Story | 0 Comments

We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?

Wedding Wisdom

by FR Team | April 9, 2020 | Main Theme Story | 0 Comments

Smart and savvy tips for building your wedding business that you can put to work right now.

Wedding Trends Throughout The Industry

by FR Team | April 3, 2020 | Main Theme Story | 0 Comments

Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.

the Latest from our pages

Houseplant Trends and Marketing Tips

Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD...

“ROOTS” AIFD Symposium Recap

AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July...

Beware of the Silent Flower Killer

Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but...

Florists’ Reviews Autumn Wedding Contest

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past...

Inflation Busters

Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of...

COMING EVENTS

Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any...

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