Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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2020-2021 American Floral Trends Forecast

by J. Keith White | December 1, 2020 | Main Theme Story | 0 Comments

Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…

Sympathy Reimagined

by Kat Castagnoli | November 1, 2020 | Main Theme Story | 0 Comments

With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

Creative Colaboration

by Kat Castagnoli | October 1, 2020 | Main Theme Story | 0 Comments

With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.

The Year of the Pivot

by Kat Castagnoli | August 31, 2020 | Main Theme Story | 0 Comments

“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize

Small & Intimate

by David | August 10, 2020 | Main Theme Story | 0 Comments

While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,

the Latest from our pages

“Best in Blooms” Winners November

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We...

The Supply Chain Challenge

Businesses are bolstering inventories and locating backup suppliers to deal with product shortages and delivery delays in the wake of continuously rising prices. By Phillip M. Perry Businesses of all sizes are grappling with persistent supply chain...

Straight from Market: Visual Display Inspiration

By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary...

2022 Florists’ Review Valentine’s Day Design Contest

Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the...

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become...

Instagram Star of the Month

20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is...

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