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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

Creative Colaboration

With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.

The Year of the Pivot

“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize

Small & Intimate

While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,

Love is Not Canceled

Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would

The Art of the BOUTONNIÈRE

For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard

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Permanent Botanicals
Permanent Botanicals

Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category.  By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s...

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Making Time for Holiday Workshops 
Making Time for Holiday Workshops 

No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a...

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Holiday Feature
Holiday Feature

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah...

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Can You See Me?
Can You See Me?

What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...

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Enter FR’s Latest Best in Blooms Design Contest
Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature...

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Creative Ways to Use QR Codes for Gifting

Creative Ways to Use QR Codes for Gifting

Technology has opened up new ways to personalize and elevate the experience of giving and receiving gifts. Let’s explore five creative ways to use QR codes for gifting—whether it’s for birthdays, anniversaries, corporate events, or to show...

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Mayesh Presents A Workshop Series with Sue McLeary

Mayesh Presents A Workshop Series with Sue McLeary

Join Sue as she shares her expertise, guiding you to push boundaries and transform flowers into sculptural masterpieces. Workshops run April–November across the U.S. at Mayesh Locations. Full Article Here Source: Mayesh Sculpting with...

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NYBG Orchid Show 2025 – Ode to Mexico

NYBG Orchid Show 2025 – Ode to Mexico

From February 15 through April 27, 2025, The Orchid Show: Mexican Modernism, the 22nd edition of the annual celebration of all things orchids at the New York Botanical Garden (NYBG), carries visitors to the vibrant setting of Mexico. Full Article...

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Asocolflores Environmental Consulting

Asocolflores Environmental Consulting

Asocolflores, dedicated to enhancing environmental practices in the floriculture industry, offers Environmental Consulting—a service that helps member companies improve their environmental performance and comply with current national regulations....

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Tutorials

Education

Romantic Wedding Centerpiece Tutorial

DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This...

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

A Vintage-inspired Wedding Bouquet

Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by...

Spectacular Spring Picnic

This cascading color-blocked creation makes a dazzling focal point. Floral design and...
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