Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read Now

Read Digital Magazines

More Features

from the magazine

features

Floral Couture Mystic UnVeiled

by FR Team | July 1, 2020 | Main Theme Story, Video | 0 Comments

The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!

About American Flowers Week

by Debra Prinzing | June 2, 2020 | Main Theme Story, Slow Flowers Journal | 0 Comments

American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can

Back To Nature

by Debra Prinzing | June 1, 2020 | Main Theme Story, Slow Flowers Journal | 0 Comments

Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.

Big City Blooms

by Kat Castagnoli | May 11, 2020 | Main Theme Story | 0 Comments

As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people

Doing business in the big apple

by Debra Prinzing | May 1, 2020 | Main Theme Story | 0 Comments

We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?

the Latest from our pages

Winning the War for Workers

How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and small are having a tough time finding and keeping enough employees. It’s not only florists! Traditional top-down dynamics between employers and...

“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We...

Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF

Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral...

Trends in Decorative Accessories

A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older...

Houseplant Trends and Marketing Tips

Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD...

“ROOTS” AIFD Symposium Recap

AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July...

For More Articles From The Magazine