Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read Now

Read Digital Magazines

More Features

from the magazine

features

The Art of the BOUTONNIÈRE

by Julia Marie P. Schmitt | July 20, 2020 | Main Theme Story, Video | 0 Comments

For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard

Fleurs de Villes

by Tina Barkley | July 13, 2020 | Main Theme Story | 0 Comments

With the launch of luxury floral show business Fleurs de Villes in 2015, floral couture has been enjoyed by the masses around the world. Celebrating the talents of local florists in each city the shows pop up in

Floral Couture Mystic UnVeiled

by FR Team | July 1, 2020 | Main Theme Story, Video | 0 Comments

The aesthetics of floral couture captivate the creative imagination. Join Francoise Week’s And Carol Jillian behind the scenes of their latest photoshoot collaboration!

About American Flowers Week

by Debra Prinzing | June 2, 2020 | Main Theme Story, Slow Flowers Journal | 0 Comments

American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can

Back To Nature

by Debra Prinzing | June 1, 2020 | Main Theme Story, Slow Flowers Journal | 0 Comments

Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.

the Latest from our pages

Holiday Feature

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah...

Can You See Me?

What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...

Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature...

Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st

Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by...

SAF Held its 137th Annual Convention in Orlando

By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a...

2022 “Garden Rose Design Contest” Winners

Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This...

For More Articles From The Magazine