Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Blazing Their Own Trails

by Kat Castagnoli | March 11, 2020 | Main Theme Story | 0 Comments

How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]

Creative Combinations

by Julia Marie P. Schmitt | March 3, 2020 | Main Theme Story | 0 Comments

Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]

Perfecting Plants

by Jon Bell | February 6, 2020 | Main Theme Story | 0 Comments

Six tips to help you tap into the hottest trend in years — houseplants! [Read more …]

The Rise of Plant Parenthood

by Kat Castagnoli | February 4, 2020 | Main Theme Story | 0 Comments

Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]

Ten Tips For Making 2020 Your Most Successful Year Ever

by Jon Bell | January 2, 2020 | Main Theme Story | 0 Comments

The new year is off to a fresh start, and with every new beginning comes opportunity. Learn how to make 2020 your best year ever […]

the Latest from our pages

Designing for Profitability

Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people...

Website Development for the Floral Industry

A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs....

Delivery Systems, Tips and Tricks

The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until...

Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC

Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as...

Giftware Ideas for 2022 Holiday Sales

Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking...

Enter the latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across...

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