Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Wedding Wisdom

by FR Team | April 9, 2020 | Main Theme Story | 0 Comments

Smart and savvy tips for building your wedding business that you can put to work right now.

Wedding Trends Throughout The Industry

by FR Team | April 3, 2020 | Main Theme Story | 0 Comments

Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.

Blazing Their Own Trails

by Kat Castagnoli | March 11, 2020 | Main Theme Story | 0 Comments

How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]

Creative Combinations

by Julia Marie P. Schmitt | March 3, 2020 | Main Theme Story | 0 Comments

Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]

Perfecting Plants

by Jon Bell | February 6, 2020 | Main Theme Story | 0 Comments

Six tips to help you tap into the hottest trend in years — houseplants! [Read more …]

the Latest from our pages

Florists’ Reviews Autumn Wedding Contest

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past...

Inflation Busters

Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of...

COMING EVENTS

Floral industry happenings and gift markets through October 2022. NOTES: This information is current as of mid-July 2022; however, some organizations are still re-evaluating their live/in-person events. Before planning to attend any...

Designing for Profitability

Tips for buying, designing and selling flowers and arrangements that will improve your bottom line and cash flow. By Patience Pickner, AIFD, CFD, PFCI I love pretty much everything about this beautiful industry we are in: the flowers, the people...

Website Development for the Floral Industry

A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs....

Delivery Systems, Tips and Tricks

The importance of transporting your floral products and getting them to their destination safely By Nita Robertson, AIFD, CFD Safely and securely transporting your flower arrangements and plants is a crucial part of the flower business, and until...

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