Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read Now

Read Digital Magazines

More Features

from the magazine

features

Doing business in the big apple

by Debra Prinzing | May 1, 2020 | Main Theme Story | 0 Comments

We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?

Wedding Wisdom

by FR Team | April 9, 2020 | Main Theme Story | 0 Comments

Smart and savvy tips for building your wedding business that you can put to work right now.

Wedding Trends Throughout The Industry

by FR Team | April 3, 2020 | Main Theme Story | 0 Comments

Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.

Blazing Their Own Trails

by Kat Castagnoli | March 11, 2020 | Main Theme Story | 0 Comments

How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]

Creative Combinations

by Julia Marie P. Schmitt | March 3, 2020 | Main Theme Story | 0 Comments

Check out how floral designers across North America are mixing different types of botanical materials to create exciting floral designs for consumers while opening exciting new avenues of creativity for themselves. Read more […]

the Latest from our pages

Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF

Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral...

Trends in Decorative Accessories

A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older...

Houseplant Trends and Marketing Tips

Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD...

“ROOTS” AIFD Symposium Recap

AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July...

Beware of the Silent Flower Killer

Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but...

Florists’ Reviews Autumn Wedding Contest

Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past...

For More Articles From The Magazine