Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Big City Blooms

by Kat Castagnoli | May 11, 2020 | Main Theme Story | 0 Comments

As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people

Doing business in the big apple

by Debra Prinzing | May 1, 2020 | Main Theme Story | 0 Comments

We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?

Wedding Wisdom

by FR Team | April 9, 2020 | Main Theme Story | 0 Comments

Smart and savvy tips for building your wedding business that you can put to work right now.

Wedding Trends Throughout The Industry

by FR Team | April 3, 2020 | Main Theme Story | 0 Comments

Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.

Blazing Their Own Trails

by Kat Castagnoli | March 11, 2020 | Main Theme Story | 0 Comments

How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]

the Latest from our pages

Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st

Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by...

SAF Held its 137th Annual Convention in Orlando

By Nita Robertson AIFD, CFD SAF held its 137th annual convention in Orlando, Florida, from September 6th-8th. This annual event brings together all segments of the floral industry with in-person networking, keynote speakers, educational sessions, a...

2022 “Garden Rose Design Contest” Winners

Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This...

Winning the War for Workers

How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and small are having a tough time finding and keeping enough employees. It’s not only florists! Traditional top-down dynamics between employers and...

“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We...

Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF

Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Floral director at The Special Event Resource & Design Group Owner of R.Varito Designs & Institute LLC West Palm Beach, Fla. Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF Every floral...

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