That Flower Feeling’s “Just Add Flowers” National Campaign Launches
Carlsbad, California – That Flower Feeling has launched “Just Add Flowers,” a new national...
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Author: FR Team
Maxine H. Burton Named to the 2025 Women of Influence List by Gifts & Decorative Accessories
Bogart, Georgia – burton + BURTON® is honored to announce that Maxine H. Burton, founder and...
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Tutorial: Angel Wings
Create an exquisite bridal bouquet with a feather-like base. Floral design and text by Robert...
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Build a Culture of Celebration
Energize your floral design team. Here’s how. By Jules Lewis Gibson In the fast-paced world of...
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Florist Spotlight: Alyssa Ice of Ginger Rose
By Nita Robertson, AIFD Nestled in the vibrant city of Atlanta, Ga., Ginger Rose is a creative...
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What to Do with Broken Flowers
Tips to make the best of problematic product. By Jill Brooke Many of us at the dawn of our...
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Care and Handling of Cut Flowers
What’s fact and what’s fiction? By John M. Dole, PhDProfessor, Horticultural ScienceNorth...
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The Art (and Algorithm) of Valentine’s Day 2026
How AI, sustainability and emotional design are transforming one of the industry’s biggest days. ...
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Seed Your Future Announces New Board President, New Board Member, Committee Leaders
Alexandria, VA – Seed Your Future (SYF), the national initiative dedicated to inspiring the next...
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FTD Announces Winner of 2025 Everyone “Likes” a Parade Sweepstakes
Chicago, IL – FTD is pleased to announce Barbara Ryshytylo of Victoria’s Flowers & Gifts in...
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American Floral Endowment: 2025 Year in Review
Alexandria, VA – As the year wraps up, join the American Floral Endowment (AFE) in...
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Sustainabloom Introduces Sustainability Planning Template for Retail Florists
Alexandria, Virginia – Sustainabloom has released a brand-new free resource to help floral...
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