The Art (and Algorithm) of Valentine’s Day 2026
How AI, sustainability and emotional design are transforming one of the industry’s biggest days. ...
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Author: FR Team
Seed Your Future Announces New Board President, New Board Member, Committee Leaders
Alexandria, VA – Seed Your Future (SYF), the national initiative dedicated to inspiring the next...
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FTD Announces Winner of 2025 Everyone “Likes” a Parade Sweepstakes
Chicago, IL – FTD is pleased to announce Barbara Ryshytylo of Victoria’s Flowers & Gifts in...
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American Floral Endowment: 2025 Year in Review
Alexandria, VA – As the year wraps up, join the American Floral Endowment (AFE) in...
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Sustainabloom Introduces Sustainability Planning Template for Retail Florists
Alexandria, Virginia – Sustainabloom has released a brand-new free resource to help floral...
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Fungi Fusion Tutorial
An artful interplay of elements gives rise to a breathtaking design. Floral design, text and...
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Arranging Your Future
The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement...
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That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign
New initiative builds on proven “Self Care Made Easy” test market success, calls on...
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1-800-FLOWERS.COM is Now on DoorDash
Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its...
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Lori Wheat on Leading the Society of American Florists
In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American...
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Art in Bloom Museum Events
By Jill Brooke Every spring, something magical happens inside America’s great museums. Rooms that...
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Floraprima Introduces the Poppy Collection
Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other. After...
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