Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Smithers-Oasis Launches Plant-Based Floral Foam
Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS®...
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years...
U.S. places hold on 25% tariff on Colombian imports
A resolution was reached, placing a hold on the proposed tariff. Full Article...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Flowers for the Generations
Life’s celebrations usually include flowers, and this tradition...
FLOWERS TO WEAR
The Fascination of Floral Couture The floral art form that is...
Florists’ Review Brands Sold to Fuse Media+
Today, Wildflower Media, the Fort Lauderdale, Florida-based...
Italian Floral Artistry
Creativity & Composition From acclaimed Italian floral designer,...
How to Charge for Permanent Botanical Designs
From dried- or permanent-botanical arrangements to requests for...
Feature Articles
The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize
Small & Intimate
While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,
Love is Not Canceled
Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would
Florist Spotlight
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Industry News
Creative Ways to Use QR Codes for Gifting
Technology has opened up new ways to personalize and elevate the experience of giving and receiving gifts. Let’s explore five creative ways to use QR codes...
Mayesh Presents A Workshop Series with Sue McLeary
Join Sue as she shares her expertise, guiding you to push boundaries and transform flowers into sculptural masterpieces. Workshops run April–November across...
Preserved Flowers for Valentine’s Day
Valentine’s Day is a golden opportunity for brick-and-mortar florists to...
New York Fashion Week with Julia Rose
Learn more about the floral journey of Julia Rose and her experience at New...
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source-...
Contests
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Business and Marketing
Seven Must-have Event Contract Terms
Contracts are essential for professional florists, to prevent potential misunderstandings and...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to...
35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in...
