Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
All About Carnations – January’s Flower
Hail the carnation, the humble flower of January. Full Article Here Source-...
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday,...
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New...
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Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Flowers for the Generations
Life’s celebrations usually include flowers, and this tradition...
FLOWERS TO WEAR
The Fascination of Floral Couture The floral art form that is...
Florists’ Review Brands Sold to Fuse Media+
Today, Wildflower Media, the Fort Lauderdale, Florida-based...
Italian Floral Artistry
Creativity & Composition From acclaimed Italian floral designer,...
How to Charge for Permanent Botanical Designs
From dried- or permanent-botanical arrangements to requests for...
Feature Articles
Love is Not Canceled
Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would
The Art of the BOUTONNIÈRE
For as long as man has sported a buttonhole in his jacket lapel, he has had an opportunity to wear a flower. In recent years, thanks to the emergence of floral jewelry, the standard
Fleurs de Villes
With the launch of luxury floral show business Fleurs de Villes in 2015, floral couture has been enjoyed by the masses around the world. Celebrating the talents of local florists in each city the shows pop up in
Florist Spotlight
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Industry News
WFFSA Floral Distribution Conference 2025: A Huge Success in Miami
By Nita Robertson AIFD The 2025 Floral Distribution Conference, hosted by the Wholesale Florist & Floral Supplier Association (WFFSA), was held from March...
A Guide to Tulip Colors
Spring is around the corner so no better time to dive into the world of tulips. Full Article Here Source- Mayesh A Guide To Tulip Colors: Stunning Varieties...
AFE 2025 Scholarship Applications Are Now Open
Applications are now open for the American Floral...
Valentine’s Day Success Guide
By Nita Robertson AIFD Wishing all a blooming Valentine's Day ahead!...
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get...
Contests
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Getting the Brand Together
Discover the dos and don’ts of how to establish, grow and promote your brand. By Andrew Joseph If we told you there was a way you could establish and grow a relationship between your brand (company) and consumers, how much would you pay? Well, you don’t have to pay...
Business and Marketing
Seven Must-have Event Contract Terms
Contracts are essential for professional florists, to prevent potential misunderstandings and...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to...
35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in...
