Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
CalFlowers Welcomes Lane DeVries as Executive Director
CalFlowers is thrilled to announce the appointment of Lane DeVries as...
Blooming Innovations Introduces New Hydrangea Variety
Following the four Delphinium varieties launched previously by Blooming...
2025 Home Decor Trends
From artisanal glass crafted with cutting-edge techniques to a sophisticated...
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Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Prep for Success in 2021
Where to put your energy to maximize sales during the spring and...
Flowers for the Generations
Life’s celebrations usually include flowers, and this tradition...
FLOWERS TO WEAR
The Fascination of Floral Couture The floral art form that is...
Florists’ Review Brands Sold to Fuse Media+
Today, Wildflower Media, the Fort Lauderdale, Florida-based...
Italian Floral Artistry
Creativity & Composition From acclaimed Italian floral designer,...
Feature Articles
The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize
Small & Intimate
While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,
Love is Not Canceled
Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would
Florist Spotlight
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Industry News
Glow-in-the-dark Hydrangea Unveiled
HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural glow-in-the-dark effect. Full Article Here Source: floraldaily.com...
Meet The Duel of the Delphiniums Contestants!
The floral world is about to witness a spectacular showdown as 16 of the industry's most talented designers step into the ring for the Duel of the...
Smithers-Oasis Launches Plant-Based Floral Foam
Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS®...
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years...
U.S. places hold on 25% tariff on Colombian imports
A resolution was reached, placing a hold on the proposed tariff. Full Article...
Contests
Alexandra Farms 2023 Garden Rose Design Contest
The 2023 “Alexandra Farms Garden Rose Design Contest” is your next opportunity to showcase your floral design creativity and mastery to the world. Floral designers are invited to share their best work using garden roses in our sixth annual contest, which...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Business and Marketing
Seven Must-have Event Contract Terms
Contracts are essential for professional florists, to prevent potential misunderstandings and...
Easter and Mother’s Day
By: Art Conforti PFCI Many consumers will place orders for both o these holidays; all you have to...
35 Under 35
Meet 35 of our industry’s brightest millennial and Gen Z stars. By Tonneli Grüetter Join us in...
