Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
Asocolflores Environmental Consulting
Asocolflores, dedicated to enhancing environmental practices in the...
The Impact of the Pete Garcia Company™
Details Flowers highlights the rich history of the Pete Garcia Company™, a...
With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to...
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Florist
Spotlight
Industry
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Contests
Business &
Marketing
From Our Pages
“The Bloom Show” Women’s Day Roundtable
"The Bloom Show" Women's Day 5 inspiring women leaders, business...
3rd Fleurvana Virtual Summit
The theme is ‘sustainability and regeneration in the floral...
Tulips for International Women’s Day
Month-Long Celebration in Honor of International Women’s Day, March...
KOREAN COCOJI
Traditional Korean Flower Arrangement In Korea, traditional flower...
Prep for Success in 2021
Where to put your energy to maximize sales during the spring and...
Feature Articles
Sympathy Reimagined
With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…
Creative Colaboration
With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.
The Year of the Pivot
“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize
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Industry News
That Flower Feeling is Taking Flight
After more than four years of vision, investment, and dedication, That Flower Feeling (TFF) is officially taking flight. CalFlowers, the California...
Trending Pots and Planters
Caroline Woods , Product Design Manager from Accent Decor, shares her expert take on the top four trend elements that influenced the new Accent Decor pots and...
A Guide to Tulip Colors
Spring is around the corner so no better time to dive into the world of...
SAF to Take Floral Industry Issues to Capitol Hill
On March 17-18, floral professionals from across the country will gather in...
Florist Special With BOUJEEHAUS
Boring is never an option for Jess, the owner of this business. Old flowers...
Contests
Top Budget-friendly Flowers
Affordable “everyday” flowers offer great potential and possibilities for creative floral designers. By Nita Robertson, AIFD, CFD There are many beautiful cut flower options are more budget friendly but still enable floral designers to achieve a modern look. The key...
Cyber Security for Your Flower Business
How to counter fraud in a digital world. By Phillip M. Perry Businesses of all sizes face a growing risk of financial loss from fraudulent internet transactions. Here’s just one example: When the controller of a California business received an email from the CEO...
Business and Marketing
Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic,...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with...
