Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
Blooms across California’s Central Coast
In late July coastal towns of central California were transformed into...
The Gateway To The Americas Floral Design Competition 2024
Celebrating Floral Excellence: The Gateway To The Americas International...
Principles and Elements of Floral Design
Learning the proper principles, elements, mechanics and techniques to achieve...
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Florist
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News
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Marketing
From Our Pages
Wear Flowers in Your Hair
“If you’re going to San Francisco, be sure to wear some flowers in...
The Journey To Fresh
"Maximizing cut flower vase life and consumer satisfaction with our...
On The Theme – October
"I love wine, wonderful food, a great location and interesting...
On The Theme – October
"I love wine, wonderful food, a great location and interesting...
The Importance Of Branding
"Successful branding and marketing reinforces business perception...
Feature Articles
Florist Spotlight
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Industry News
Natuflor Introduces New Campaign Focused on Roses
With this digital campaign, which runs until March 2025, Natuflor aims to reach florists, wholesalers, retailers, and others who appreciate roses. Full...
The Xlence® Journey: From Innovation to Icon
Redefining the traditional baby’s breath, XLENCE® by Danziger brings unmatched elegance, versatility, and sustainability to floral design. Read Full Article...
Leanne Kesler receives SAFs lifetime achievement award
By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a...
Italian Destination Wedding
What if your client's ideal wedding venue is located far from home or even on...
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the...
Contests
Peony
“The Queen of Flowers” by Carrie Wilcox, EMC BOTANICAL NAME Paeonia lactiflora COMMON NAMES Chinese peony Common garden peony When people are asked what their favorite spring flower is, many mention the peony. With romantic, fluffy, tissue-like petals, peonies can...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
Business and Marketing
