Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Bicolor Kalanchoe Cut Flowers
The Queen Flowers R&D department is developing both potted plants and cut...
Fun ‘N Sun 2024: A Blossoming Success
The Fun 'N Sun 2024 Floral Convention occurred on September 4-7 in Carlsbad,...
The Versatility of Preserved Flowers in Event Planning
By incorporating preserved flowers into your designs you introduce a unique...
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Florist
Spotlight
Industry
News
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Contests
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Marketing
From Our Pages
On The Theme – October
"I love wine, wonderful food, a great location and interesting...
On The Theme – October
"I love wine, wonderful food, a great location and interesting...
The Importance Of Branding
"Successful branding and marketing reinforces business perception...
Adding Corporate Events To Your Income Stream
"Increased marketing efforts and expanded services can help increase...
GATHER. DESIGN. GROW.
"Progressive and sustainably minded floral pros meet for the Slow...
Feature Articles
Florist Spotlight
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Industry News
Creative Ways to Reuse Old Flowers
By Nita Robertson AIFD As a florist, you know that not every bloom gets sold or used in arrangements. But just because flowers are past their prime doesn’t...
From FFA to Floriculture
Randy Wooten AIFD, PFCI, CFD, GMF of RW Wholesale in Douglas, Georgia suggests an excellent way to get involved with increased floral industry training is by...
Inside Pioneer Imports & Wholesale
Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on...
Blooms across California’s Central Coast
In late July coastal towns of central California were transformed into...
The Gateway To The Americas Floral Design Competition 2024
Celebrating Floral Excellence: The Gateway To The Americas International...
Contests
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
Business and Marketing
