NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full Article Here Source: thursd.com The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article Here Source Alexandra Farms Dec 27, 2024 Pantone Color of the Year 2025 Calls for Luxurious, Textural, Abundant Florals: Garden Roses to Explore and Elevate Trends "Mocha Mousse," a soft and...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and longevity of flowers, requiring precise temperature control, moderate to high humidity, and low airflow. Flot-Aire Refrigerators emphasizes the science behind floral refrigeration. Source:...
Just Got To Have It! Celebrates 25 years
National gifts and accessories industry leader Just Got 2 Have It! is celebrating its 25th anniversary and the addition of exciting new lines at the Atlanta Winter Market. Source- Just Got To Have it! Full press release below JUST GOT 2 HAVE IT! CELEBRATES 25TH...
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“Best in Blooms”
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our September “Best in Blooms” flower design contest. We received more than 40...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Pocket Boutonnières Made Easy
Two methods for creating this new generation of boutonnières Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket “boutonnière” for a customer who prefers green and...
Green Garden Tablescape
With subtle touches of whimsy, this versatile component design idea is appropriate for virtually any occasion and any season of the year. Floral designs and text by Jasmine Corzo Bath Sponsored by Melrose International Event designers, the next time you meet with...
Contemporary Romance
This artful, modern and sophisticated flower heart design is sure to alter the mind-sets of flower-complacent consumers this Valentine’s Day. Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and videos by James Merri, FTD director of production...
Hanukkah Tablescape
Hanukkah Tablescape A contemporary composite centerpiece for the Jewish Festival of Lights. Floral design, photos and text by Nita Robertson, AIFD, CFD The winter holidays are just around the corner, and I wanted to share some tips on creating a...
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BUSINESS AND MARKETING
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs, the market...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
Beware of the Silent Flower Killer
Ethylene, an odorless and colorless gas, is deadly to many cut flowers and potted plants. Here’s everything you need to know to protect your flowers and plants. By American Floral Endowment Ever heard of ethylene? No doubt, many of you have, but for those who haven’t,...
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CREATIVITY AND EDUCATION
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with a perfect...
Red Twig Farms: Everyone’s Farm
Red Twig Farm located in New Albany, Ohio Red Twig Farms (RTF) is no longer just an Ohio flower farm; it is now “everyone’s farm.” Situated in New Albany, Ohio, on approximately 8 acres (just under 6 acres in production), Red Twig Farms specializes in tulips,...
The International Floral Industry
FR’s exclusive look at the journey of a cut flower from lab to farm to florist—and how the industry changes the lives of thousands of farm workers along the way. By Nita Robertson AIFD, CFD Keeping up with the world’s demand for cut flowers involves many moving parts,...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh cut garden roses in Bogotá, Colombia, about his amazing company, the floriculture industry in Colombia, and the soaring popularity and demand for garden...
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