NEW ISSUE
Our December Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Readers’ Choice Awards
- The Art and the Algorithm of Valentine’s Day
- Florist Spotlight
- Wired for Love
- For the Camera Shy
- Retail Forecast 2026
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
With Love, Meghan: A Netflix Series Honoring California’s Beauty
Netflix’s latest lifestyle series, With Love, Meghan, is a vibrant tribute to all things California—and we’re thrilled that our friends at Florabundance are part of the journey! Premiering on March 4, 2025, the show offers an intimate look into Meghan Markle’s world...
Philadelphia Flower Show Highlights
The 2025 Philadelphia Flower Show had another amazing event full of floral artistry and inspiration. Full Article Here Source: Flowerpowerdaily Philadelphia Flower Show Highlights from “Garden of Tomorrow” By Jill Brooke The 2025 Philadelphia Flower Show announced its...
WFFSA Floral Distribution Conference 2025: A Huge Success in Miami
By Nita Robertson AIFD The 2025 Floral Distribution Conference, hosted by the Wholesale Florist & Floral Supplier Association (WFFSA), was held from March 2-5, 2025, in Doral, Florida. The conference exceeded expectations, offering a wealth of new networking...
A Guide to Tulip Colors
Spring is around the corner so no better time to dive into the world of tulips. Full Article Here Source- Mayesh A Guide To Tulip Colors: Stunning Varieties And Their Meaning Tulips are one of the most iconic flowers in the floral world, beloved for their simplicity,...
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2022 Florists’ Review Valentine’s Day Design Contest
Valentine's Day is approaching, and we want to share inspiration for the big holiday with our readers.🌹 We’ve created a contest where you can submit photos of your best Valentine's Day floral designs in any or all of the categories: • Rose...
FROM OUR PAGES
FEATURES
Outdoor Weddings
Enhancing Mother Nature
Create with Intention
"Florists and designers share their proactive experiences and the effects on their businesses." When working in a creative field such as floral design, getting stuck in the occasional rut comes with the territory. Rather than let those ruts bring them down, many...
The Age of Studio Floral Designers
"How the floral industry is changing, and what’s next for studio and retail designers" As the new year continues to take shape, it’s a good time to look at some of the trends that have begun to take root in our industry of late. One of the most interesting...
Success in 2019 Begins with You
"Finding time for yourself is key to creating a successful work/life balance in the new year." You’ve made it through another busy winter holiday season, and the beginning of 2019 is a great time to take a deep breath and relax before the hectic schedule surrounding...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Rustic Armature
A grapevine structure not only adds movement and textural interest to a modern “everyday” arrangement but also makes it quick and easy to design Floral design, text and photography by Nita Robertson, AIFD, CFD Armatures often serve both decorative and function purposes,...
Crown the Graduate
Offer your customers a distinctive option for graduation flower gifts with this innovative mortarboard cap adornment. Floral design, photos and text by Nita Robertson, AIFD, CFD Graduations will begin in just a couple of months, and there are many ways to celebrate...
Flower Necklace
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...
Hat Box Arrangement
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and instantly recognizable identity for the business and its design work. Floral design by Johnny Ramos Establishing a “signature style” for your flower...
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BUSINESS AND MARKETING
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some point in...
Can You See Me?
What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...
Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st
Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by BloomNation....
Winning the War for Workers
How to recruit and retain in a candidate-driven market. By Phillip M. Perry Businesses large and small are having a tough time finding and keeping enough employees. It’s not only florists! Traditional top-down dynamics between employers and job-seekers no longer seem...
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CREATIVITY AND EDUCATION
Interflora World Cup 2023
Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s Nicolaus Peters was crowned champion of the 2023 Interflora World Cup—the world’s biggest floral design competition—during a glamorous gala design finale and dinner...
Marketing to Gen Z
What you need to know to reach this next generation of consumers. By Andrew Joseph With each succeeding generation thinking it is the cat’s meow, it is important to realize that for your flower business to survive and thrive, you can’t simply have a marketing plan in...
Destination Weddings and Events
Tips for landing exciting design jobs—both big and small—outside of your market area. By Jill Brooke The sun! The sand! The glamour! The creative opportunities! The Instagram moments! Schaffer Designs, Philadelphia, PA Creating the floral décor for a destination...
Roselily® Series is the Gold Standard of Double Lilies
With top-level features such as substantially more petals, pollen-free, mild fragrance, and longer vase life, Roselily is the superior choice of lilies Roselily® Series Is the Gold Standard Lilies are among the most recognizable flowers on the market today....
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