NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Smithers-Oasis Launches Plant-Based Floral FoamÂ
Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS® Renewal™ Floral Foam. Full Press Release Below Smithers-Oasis Launches Plant-Based Floral Foam OASIS® Renewal™ Floral Foam is certified OK biobased with a 4-star rating from TÜV Austria ...
TFF Partners with Philadelphia Flower Show
That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how you can get involved. Full Press Release Below Source: That Flower Feeling- January 28, 2025 TFF Partners with...
U.S. places hold on 25% tariff on Colombian imports
A resolution was reached, placing a hold on the proposed tariff. Full Article Here Source: floraldaily.com U.S. places hold on 25% tariff on Colombian imports Yesterday, the flower industry in the US and Colombia was anxiously holding its breath as tensions escalated...
Wedding Floral Trends
Here’s what we expect to see in the world of wedding floral design in 2025 and how luxury roses can play a leading role. Full Article Here Source: Alexandra Farms Emerging Floral Trends for 2025 Jan 153 min read From abundant altars to bright and bold florals, these...
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“Best in Blooms”
Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest series. Nearly 40...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral designs into our...
Luscious Summertime Tablescape
Floral design by Gilberto Espinoza Freihoff Dogwood & Fir; San Diego, Calif. Photography by Sadi, Whimsie Studios Text by Ashley Desque Location: Random Ass Farm; Vista, Calif. Linens and dinnerware: The Hostess Haven; San Diego, Calif. Flowers courtesy of Random...
How To: Make a Floral Collar for Fido
Flower Adornments for PETS is a Fun- And-Growing-Trend, and this easy technique makes creating them a walk in the (Dog)Park. Floral design and photos by Sue HinesModel: Mr. BeauContinue Reading: 8min ReadWhen florist Sue Hines, of Sue Hines Floral in Medical Lake,...
Real-Life Still-Life Tablescape
Inspired by centuries-old Dutch and Flemish paintings of flowers, this versatile component design offers opportunities for many applications and derivations. Floral design and photos by TJ McGrath Text by David Coake Continue Reading: 12min Read Events are springing...
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BUSINESS AND MARKETING
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as a labor...
Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing Fund’s “Consumer Houseplant Purchasing Report 2021.” By Andrew Joseph Coordinated by the Floral Marketing Fund (FMF), the “Consumer Houseplant Purchasing Report 2021” has...
Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh cut garden roses in Bogotá, Colombia, about his amazing company, the floriculture industry in Colombia, and the soaring popularity and demand for garden...
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since...
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CREATIVITY AND EDUCATION
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to discover a piece of the country’s more than 8,000 hectares (approximately 20,000 acres) of land devoted to cut flower cultivation. Imagine you’re standing in a flower farm on a beautiful sunny day, with a perfect...
Sustainable Floristry
What is it, and where do we start? The “FREESIA Challenge”! By Hitomi Gilliam, AIFD, CFD All floral designs are crested by Hitomi Gilliam and photographed by Colin Gilliam “We believe flowers and plants are essential to the well-being of humanity. We believe...
How to Avoid Burnout
Advice for staying fresh as a daisy and maintaining your love for flowers. By Carrie Wilcox, EMC When people learn that I’m a florist, they often say things like, “You’re so lucky you get to play with flowers all day” and “You must love every minute of your job.” I am...
Flowering Branches
By Tonneli GrĂĽetter Is there anything more beautiful than the emergence of delicate cherry blossoms fluttering in the spring? What about the minimalist majesty of a sweet Southern Magnolia branch kissed with ancient moss on its gently cracked bark? It...
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