NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
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LATEST NEWS
Celebrating National Tulip Day 2025
Amsterdam celebrated the beginning of the new tulip season on Saturday, January 18. National Tulip Day draws approximately 20,000 visitors annually to the Dutch capital, where they marvel at the vibrant spring flower display in the expansive picking garden. Full...
Suntory Flowers Launches European Division
Suntory Flowers Limited has acquired European partner, MNP (Moerheim New Plants), based in The Netherlands, as part of a strategic initiative to strengthen its presence in the European market. This acquisition will bolster Suntory’s business in bedding plants and...
BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual affiliates to collaborate in supporting independent florists while benefiting from a rewards-based system. Full Article Here Source: BloomNation BloomNation Announces Launch of Partnership...
Introducing the Mayesh Floral Clippers
Mayesh is thrilled to unveil their brand-new Mayesh Floral Clippers—the perfect combination of precision, comfort, and durability. Full Article Here Source- Mayesh Introducing the Mayesh Floral Clippers: A Florist’s New Favorite Tool At Mayesh, we know that the right...
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Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Botanical Wall Art
Creating art works of dried and permanent florals can generate a new stream of customers and revenues for your shop—as well as opportunities for unparalleled creative expression among your designers. Floral design by Jules Lewis Gibson Photos and text by Nita Robertson, AIFD,...
Statement Urn Tutorial by TJ McGrath
[embedyt] https://www.youtube.com/watch?v=tSlsym_u7Jg[/embedyt] TJ McGrath, TJ McGrath Designs shares with us his process to create a memorable statement urn. Floralstyling/Education/Workshops tjmcgrathdesign.com Featured in our the April 2021 issue of...
Spring Renewal Arrangement by FTD
[embedyt] https://www.youtube.com/watch?v=aQmFDrBkvdo[/embedyt] Floral design by Andrea Ancel, AIFD, CFD; FTD Director of Design Sponsored by FTD Featured in Florists' Review April 2021 issue Please click image above to start video MATERIALS ...
Julia (Iuliia) Prokhorova with Wild Veggie Bouquet Tutorial
[embedyt] https://www.youtube.com/watch?v=dZEZlBUThmo[/embedyt] Julia (Iuliia) Prokhorova, Wild Veggie Bouquet shares how she makes her signature veggie bouquets. ? Award-Winning Floral Designer & Educator ⭐️ Texas Master Florist, internationally...
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BUSINESS AND MARKETING
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of information and...
Selling More Than Just Wedding Flowers
. While planning a wedding is the domain of those getting married and, often, wedding and event specialists, florists can expand their reach to become more involved in supplying more than just the floral atmosphere. By Andrew Joseph Everybody loves a...
A Picture Worth a Thousand Customers
Advice to turn your delivery vehicle into a mobile advertisement for your business. By Andrew Joseph While word-of-mouth is certainly the ultimate compliment when it comes to advertising your flower shop, there’s another more subliminal way to garner new business....
A Love of the Leaf
Looking beyond common foliages and assigning them the same importance as flower blooms is one mode du jour for elevating and modernizing your flower designs. By Tonneli Grüetter Have you recently found a love of the leaf? If so, you’re not alone! ...
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CREATIVITY AND EDUCATION
Top 10 Florist Education Opportunities in 2023
Invest in yourself this year by participating in one or more of these spectacular instructional events. By Nita Robertson, AIFD,CFD For florists looking to grow their businesses, investing in one’s education is one of the best ways to do that. Bettering oneself and...
Submission For Creative Pet Florals
Flowers are not just for humans; our furry, feathered friends deserve flowers too! A call for submission for your fabulous pet florals. We want to see your creative florals for all types of animals. Please submit your beautiful pictures of your pet floral creations...
Spring Has Sprung—in a Modern Manner
The quintessentially spring bowl of tulips gets an “edgy and elegant” transformation. Floral design and photos by John Regan, M.F.A., Ph.D. Known among his rabidly loyal clients for “edgy and elegant floral design,” (his company’s tagline), John...
Enter Florists’ Reviews May Best In Blooms Design Contest
Submission for the Florists’ Reviews BEST IN BLOOMS May 2022 Contest Accent Decor Edition Enter today for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists’ Review magazine and have your work featured...
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