NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Augusto Solano Recognized with AFE’s Ambassador Award
We are thrilled to announce the 2024 AFE Ambassador Award Recipient — Augusto Solano, Executive President of Asocolflores. Full Article Here Source: AFE Augusto Solano of Asocolflores Recognized with AFE’s 2024 Ambassador Award We are thrilled to...
Jet Fresh Flower Growers Partners as VIP® Rose Distributor
Jet Fresh Flower Growers is thrilled to announce its partnership as an Authorized VIP® Rose Producer and Distributor for North America and the Caribbean. This collaboration promises to bring the unique beauty of VIP® Wax Dipped Roses and Jet Fresh Ecuadorian Grown...
Dia de los Muertos
By Nita Robertson AIFD Día de los Muertos, or Day of the Dead, is a Mexican holiday celebrated on November 1st and 2nd. During Día de los Muertos, people honor and remember their deceased loved ones. The belief is that during these days, the spirits of the dead return...
Fleurs de Villes’ 2024 Flower Show
Fleurs de Villes ARTISTE returned to Hudson Yards for its fifth year from October 4-13, 2024. This free flower show showcased local florists' creativity beyond traditional bouquets, featuring 10-foot floral mannequins that interpreted various people throughout...
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Valentine’s Day Contest
Presenting Florists' Reviews Valentines Day Contest! Valentines Day is approaching and we want to share inspiration from your designs for the big holiday with our readers.? We’ve created a contest where you can submit photos of your best Valentine's Day floral...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Hand-tied Cascade Bridal Bouquet
How to design a cascade-style bouquet with a sustainable approach Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Presented by Alexandra Farms Design mechanics for hand-tied cascade-style bouquets can be tricky, especially when taking a sustainable...
Heather Heart Valentine’s Day Design
Joyce Mason-Monheim shows us how to create a heather heart for your Valentine designs and how to insert it into any floral creation. Watch here…
Terrarium How To
In this video Jenny at Jenny T Floristry shows us how to build two different styles of Terrariums using Cactus, Succulents and Airplants. Watch now…
Stand Up, Stand Out
Every floral designer needs to know how to create a standing easel design that will serve the expressive needs of a memorial or funeral service with beauty, elegance, and dramatic impact. See how here…
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BUSINESS AND MARKETING
Giftware Guide
Make your customers’ hearts sing and your cash register ring with these trend-leading products being showcased at the summer markets in Atlanta and Las Vegas. Presented by International Market Centers (IMC)
Orchids Direct to Your Door
With iBuyOrchids.com, you can now choose from dozens of varieties of fresh cut orchids directly from Thailand delivered to your door overnight. No longer are you bound by the limited selection at your local wholesaler; you can now choose from more than 20 varieties of...
How to Talk to Customers
Superior customer service will set you apart from your competition. Here are some tips. By Nita Robertson, AIFD, CFD The easiest way to differentiate your business and stand out against the competition is to provide valued-added service. It is worth it to go above and...
The Art of “Turn Two”
DOUBLE THE NUMBER OF YOUR HOLIDAY ORDERS WITH THIS SIMPLE SALES TECHNIQUE FROM ART CONFORTI, PFCI. Did you know that most customers who order flowers for Thanksgiving also order flowers for the holidays in December? That means a customer on the phone ordering a...
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CREATIVITY AND EDUCATION
Stay Sharp
Your Guide to Floral Cutting Tools by Tonneli Grüetter SCISSORS Scissors are an excellent choice for beginning florists not yet ready to try the knife. Scissors are available in many styles and should be selected to suit the user’s dominant hand. We recommend keeping both...
Enter Florists’ Review’s March Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2022 Contest Melrose International & Ball SB Edition Enter for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists' Review magazine and have...
Care and Handling 101: Roses
Making Sure Your Roses Look Their Best Rose symbolizes love, romance and passion, so it’s no surprise that red roses are the most popular flower choice for Valentine’s Day. More than half of all Valentine’s Day purchases include roses, so the longer they last, the...
American Floral Trends Forcast 2022
By Tonneli Grüetter 2022 look books from our favorite hard good producers, interior design firms, and fashion houses are an inspirational sight to behold. In every consumer category the experts agree, creative stagnation is out and change is in! Look forward to a...
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