NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
FloraCraft’s Jamie Sutton Named to Chamber’s Future Five
Jamie Sutton, director of marketing and new business development at FloraCraft®, was named to the 2024 Future Five class by the Chamber Alliance of Mason County. FloraCraft’s Jamie Sutton Named to Chamber’s Future Five Sutton honored at the Chamber Alliance...
Tips to Market Flowers for Boss’s Day
Make Boss’s Day a more significant holiday for your flower business. Help your customers show their appreciation meaningfully, and watch your fall sales grow. Full Article Here. Source: Rio Roses 7 Simple Yet Effective Tips to Market Flowers for Boss’s Day September...
Anthurium Named After Hitomi Gilliam
At last week’s Hawaii Floriculture & Nursery Association Fresh Look expo, a new variety of anthurium named Hitomi Gilliam was unveiled, honoring the renowned floral designer Hitomi Gilliam AIFD. This stunning light green, tulip-shaped anthurium features a unique...
HFNA 2024 Fresh Look Expo
By Nita Robertson HFNA 2024 Fresh Look Expo: Designing with Hawaii Grown Flowers The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands,...
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Autumn Weddings CONTEST
Show Off Your AUTUMN WEDDINGS According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love to see your fall wedding work—and...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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A Rainbow of Flowers
This polychromatic ombré composition would be splendid for virtually any spring and summer occasion, including “Pride Month” celebrations. Floral design and video by Alexandra Scholtz WildFlora Design Studio Studio City, Calif. Photos by Bex Falk Photography Los Angeles, Calif....
#frombudtoopenbloom
As part of the celebratory release of From Bud to Open Bloom, the company presents this Q&A session with David J.C. Austin himself. A great interview to start the new year. We hope you enjoy…
Valentine’s Day Production Bows
In this video how-to demonstration Leanne shares how to make large quantities of finished bows fast and easy. Enjoy…
Shaw’s Florist
Meet the great people of Shaw’s florists! Watch here…
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BUSINESS AND MARKETING
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon: code-name “CSA,” which is an initialism for Community Supported Agriculture. The basic function of a CSA is to create a season-long stable and predictable stream of income for farms...
Blooming Sales With Wedding/Event Planning Software
Florist-specific software for planning weddings and events offers the potential for increased efficiency, sales and, of course, profits. By Brenda Silva Flower retailers looking to increase their shop efficiency, sales and profits can benefit from florist-specific...
A CRISIS FOR THE FLORAL INDUSTRY
Attracting young workers to careers in the floral industry, and retaining them, is a growing problem in all sectors. What’s at the root of the problem, and how do we fix it? By Andrew Joseph For many younger and/or recently graduated people, working in the floral...
Which Website is Best for My Flower Shop?
How to choose, build or upgrade a site that will be perfect site for your business. By Alex Frost Every week, this is, by far, the most common question we receive at QuickFlora from flower shop owners and managers. We wish there was a quick and easy answer to this...
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CREATIVITY AND EDUCATION
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in last few...
Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents our 23rd Annual Picture Perfect Wedding Contest. It's here! Our Annual Picture Perfect Wedding contest is here for you to submit your best wedding florals in any or all of the categories below: • Bouquets • Reception Décor • Ceremony...
Blooming Installations
Floral Installations Reimagined By Jill Brooke, founder FlowerPowerDaily.com It used to be that floral arches were only used for weddings for that picture-perfect nuptial moment. Even during the pandemic, with shrinking guest lists and budgets, the floral arch and...
ORCHIDELIRIUM
All About Our Five Favorite Orchids By Tonneli Grüetter Since orchids became popularized during the 19th century, botanists have hybridized more than 100,000 new types of orchids, spanning every color and form known to the human imagination. But their diversity did...
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