NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Creative Ways to Boost Your In-Store Floral Sales this Christmas
With the right in-store marketing strategies, you can make the Christmas shopping experience more fun for your customers and more profitable for you! Full Article Below- Source: Rio Roses 6 Creative Ways to Boost Your In-Store Floral Sales this Christmas November 18,...
Florabundance – A Premier North American Wholesaler
Over the past 30 years, the company has established itself as a premier supplier of fresh-cut flowers, foliage, garlands, wreaths, and bouquets across the U.S. and Canada. Florabundance Full Article Here. Thursd Florabundance - A Premier North American Wholesale...
Introducing “fire-rated” mosses by Verdissimo
Verdissimo has recently introduced Flat and Pole "fire-rated" mosses. This makes the mosses unique products, setting a new standard for safety and elegance in decoration while maintaining their vibrant natural green color. Full Article at Floraldaily.com Source...
Rosaprima Bloom & Blossom Launch Event
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this exciting event, they invited floral designers to participate in the Bloom & Blossom Challenge, a creative contest designed to unleash their floral...
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Best in Blooms Contest November 2021
BEST IN BLOOMS November CONTESTfeel free to -oWin a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social media platforms, AND win a $500 credit with Alexandra Farms!!!! Submit your entry below to become a...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Pleasingly Purple Flower Pillars
Featuring spectacular genetically modified “purple” flowers from Suntory Flowers, this flower installation is stunning for weddings and events of all kinds. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Suntory Flowers Limited The broken arch and...
How to Make the FTD Candy Hearts Arrangement
Mercury Network shows us how to make the FTD Candy Hearts Arrangement. Watch here…
How to Make a Rose Boutonnière
Amour Florist & Bridal gives us a tutorial on making a Boutonnière to match the Bridal Bouquet. Watch now…
How to Make A Winterberry Design Part 1
Dr. Steve, Rittners Floral School, shows us how we can create floral designs that are intended for a season, not just a holiday. Watch his step by step video here…
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BUSINESS AND MARKETING
Special Care for Summer Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor Emeritus of Floriculture at the University of Florida Summer provides a host of seasonal cut flowers to expand the palette of flower colors and forms. Many summer flowers may be...
Using Loyalty Programs to Increase Brand Awareness and Sales
Customer loyalty programs remain key to capturing consumer attention and commitment. By Brenda Silva Long gone are customer loyalty programs with physical punch cards that promised great discounts after making a certain number of purchases. In today’s marketplace,...
Instagram Shopping
Eight quick and easy tips for setting up “Instagram Shopping” for your business. By Tonneli Grüetter Maintaining a healthy Instagram presence has become a key ingredient in the path to success for many floral businesses. From growers and wholesalers to retail florists...
The Houseplant Boom Entices Younger Generations to Our Industry
By Brenda Silva When looking at consumer trends in houseplants and flowering plants, what may appear as a new trend to some is actually a trend that has been around for some time, according to others. In speaking to the boom in houseplant sales, Linda Adams, COO of...
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CREATIVITY AND EDUCATION
Picture Perfect Weddings
Meet the winners of Florists’ Review’s 24th annual “Picture Perfect Weddings” contest. By Nita Robertson, AIFD, CFD For 24 years, florists have eagerly sent submissions to our annual “Picture Perfect Weddings” contest. This year, once again, we received amazing and...
Flower Flash
A new book from celebrated New York City florist Lewis Miller showcases his famous “Flower Flash” floral installations. By Jill Brooke, founder FlowerPowerDaily.com Renowned floral designer Lewis Miller calls himself a “story- teller through the art of...
Let the Buying Begin
There is no substitute for an in-person experience, and Las Vegas Market (LVMKT) is the only West Coast sourcing destination where buyers can see, touch, and source millions of home and gift products against the backdrop of a world-class city with amenities...
Valentine’s Day Contest Winners
Every February 14, lovers worldwide celebrate with flowers. Across the United States and in other places around the world, flowers, candy and other types of gifts are exchanged between loved ones, all in the name of St. Valentine. We wanted to share floral inspiration...
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