“Where flowers bloom,
so does hope.”
RECENT POSTS
San Francisco Style
Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]
The Journey To Fresh
Maximizing cut flower vase life and consumer satisfaction requires an unwavering commitment to prescribed care and handling procedures from all parties along the way, from the farm to the florist – and even the consumer. Learn more […]
On The Theme – October
I love wine, wonderful food, a great location and interesting people, but for me, it’s not a party without the flowers! Read more of publisher Travis Rigby’s views on party work. […]
Bloomers
San Francisco florist builds an enduring brand around sustainable design.
On The Theme – October
I love wine, wonderful food, a great location and interesting people, but for me, it’s not a party without the flowers! Read more of publisher Travis Rigby’s views on party work. […]
The Business Of Corporate Events
Relationship building and marketing remain best practices to increase event profits. To learn more, read on […]
The Importance Of Branding
Successful branding and marketing reinforces business perception and can help increase sales. Learn how […]
Instagrammer Of The Month
Learn more about Cherrie Silverman, AIFD, AAF, CPF, of Cherry Blossoms Florist, our Instagrammer of the Month […]
Adding Corporate Events To Your Income Stream
Increased marketing efforts and expanded services can help increase corporate sales. Learn how […]
GATHER. DESIGN. GROW.
Progressive and sustainably minded floral pros meet for the Slow Flowers Summit. Read more […]
Let’s get social! Join our social communities.
Marketing Trends for 2023 You Should Consider
As you plan your 2023 marketing strategies, consider focusing on email marketing, video content, and virtual experiences. These methods are becoming more impactful. Learn more about how telling your story can further impact your marketing and overall business goals in...
Interflora World Cup Tickets Are Now On Sale
Tickets are now on sale for the world’s biggest and most prestigious floral design competition - the Interflora World Cup - which is coming to the UK for the very first time in 2023. Not only will the event be a display of skill and spectacular artistic design, but...
New, Improved FloraLife ForEver Green Solution
FloraLife® ForEver Green solution and spray safely aids in holding moisture in, resulting in less needle drop. The new formulation reduces dehydration, browning and wilting, providing optimal longevity. It also maintains the color vibrancy of evergreens....
Got You Talking! Most Talked About Florists of 2022
The top 10 most-talked-about florists of 2022 in FR’s floral community. By Tonneli Grüetter No. 10 Yassi Taheri Yassi Taheri Floral Design Tehran, Iran yassitaheri.com @yassifloraldesign There is an undeniable joy every florist feels in seeing familiar materials used...
The Global Holiday Spirit – Cultural Holiday Calendar
Working for the religions and cultures already prevalent in your community can help increase revenues. By Andrew Joseph As a florist, you always the challenge of coming up with inventive ways to increase your revenues. There are larger displays, a more varied offering...
Laura Dowling’s Tips to Make Spectacular Holiday Wreaths
Laura Dowling is an award-winning florist and designer known for her signature French garden-style flowers, spectacular wreaths and innovative floral decor. Dowling shares some tips and inspiration for creating gorgeous creative wreaths. Full Article Below Source...
A Creative Connection with Flowers and Nature
Talented Ohio based florist Andrew Thomas takes a creative approach to the connection of nature and flowers. Thomas creates emotion with flowers in natural settings. He literally does a deep dive into this topic. Learn more about this amazing florist and be inspired...
Pantone’s 2023 Color of the Year is Viva Magenta
Pantone announced its 2023 color of the year, Viva Magenta. PANTONE 18-1750 Viva Magenta is a vibrant and nuanced shade of crimson red, drawing on both warm and cool tones. The color’s origins are grounded in nature with an electrifying hue that can be found in both...
The City of Burnaby loves to Celebrate the seasons with Botanical Artistry
Get inspired by the magical holiday 'Winter Lights' outdoor installation in Burnaby, Canada. A fabulous group of floral designers has been working hard to bring holiday floral magic to Burnaby. A team of floral creatives created large scale eco structures that will be...
