“Where flowers bloom,
so does hope.”
RECENT POSTS
The Olympics of Floral Design
Floral artists from 23 nations compete in the FTD World Cup with dazzling results. The Olympics have always been a big deal in my house. We get hyped up about the track-and-field events, and every four years, my husband travels with his college track buddies to...
Pricing Your Products And Services
"How to calculate your prices to ensure you make your desired net profit" There is no “industry standard” markup in the floral industry. At least there isn’t according to the literal definition of the phrase “industry standard.” Since starting our floral studio,...
The Florist Master
If you have ever had the privilege of meeting young Dutch Master Florist Thomas Spiess, EMC, owner of Die Burgfloristen (burgfloristen.ch), in Uster, Zürich, Switzerland, you quickly realize his passion for his art. Thomas’ thirst for knowledge is insatiable as he...
Team Flower Blooms With Success
"Conference looks to build bridges between floral designers, industry and local communities." The second annual Team Flower Conference (2019) was full of flower knowledge, with attendees building relationships and memories to last a lifetime. Farmers, designers,...
International Floriculture Expo Heads To South Florida
"Trade show moves to Miami, offering a mix of buying opportunities, education, networking, sun and fun." The International Floriculture Expo (IFE) is the floral industry hotspot this summer for exhibitors and attendees looking to soak up educational sessions as well...
Great Lakes Floral & Event Expo
Ninety-nine years and counting! The Michigan Floral Association (MFA)* prepared for its 2020 Centennial Celebration, “Empowered, a Century of Strength,” with a rousing 2019 Great Lakes Floral & Event Expo. Held in Grand Rapids, the meeting featured outstanding design sessions, informative business talks and a series of hands-on workshops.
Home-studio Florists Are Here To Stay
"Established niche should be complement, not competition, to brick-and-mortar florists." For years, home-studio florists have represented a growing portion of the floral industry. It’s a simple fact that home-based florists are here to stay. The world runs via the...
Trending Textures
"Ribbon is back with a vengeance, but today, its selection and use is a more integral part of the design process." The wedding and event world is currently embracing fabrics and ribbons as key components. Although we have always seen colorful linens as part of...
Project the Asset
Dear Florist,Do you take care of the asset?You are the asset! “The best asset we have for making a contribution to the world is ourselves. If we underinvest in ourselves, and by that, I mean our minds, our bodies and our spirits, we damage the very tool we need to...
Local Flowers Bloom Across the Floral Frontier
Ruggedly beautiful, the landscape of the Rocky Mountains is infl uencing floral design across Idaho, Montana, Nevada, Wyoming, Colorado, Nevada and beyond.
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Water is the ‘oil’ of the horticultural sector, many challenges will present themselves in the coming years
In recent years, many countries have been experiencing more and more dry periods. Since water is the 'oil' of the horticultural sector, it is a crucial theme, and precisely around this theme, many challenges will present themselves in the coming years. Erfgoed, a...
Europa Cup 2022
By Nita Robertson AIFD, CFD The Europa cup took place in Katowice, Poland, over the weekend. A bucket list event for any floral enthusiast. The event was full of amazing floral inspiration! This is an event around which crowds of floristry and flower enthusiasts from...
How to Market Flowers to Millennials
Millennials respond to marketing messages differently than previous generations, so it is important to find ways to market to this large generation of consumers. The article below provides tips for marketing to millennials. If you understand millennial values,...
Details Flowers Software Announced As Finalist for 12th Annual GrowFL Florida Companies to Watch Awards
The 12th Annual GrowFL Florida Companies to Watch recently announced Details Flowers Software as a finalist in the 12th Annual GrowFL Florida Companies to Watch event. The awards event honors impressive second-stage companies from throughout the state for developing...
Delphinium
By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum / Delphinium × cultorum (‘Guardian’ series, ‘Triton’ series, ‘Ariel’ series, etc.) Candle larkspur, English larkspur, Alpine Delphinium,...
Fresh-Cut Dahlias Now Available Year-Round from Alexandra Farms
Exciting news! Alexandra Farms has announced year-round availability of Dahlias with the same reliability and consistency as their gorgeous garden roses. They are introducing twelve dahlia varieties with desirable shapes and colors and long vase...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
Studies Confirm Houseplants Power for Prosperity and Health
A new study reveals what a series of other recent studies have also confirmed – people who put houseplants in their homes and offices are more productive and happier. Plants are good for mental health and promote happiness. Be sure to offer plant options at your...
