“Where flowers bloom,
so does hope.”
RECENT POSTS
Wumfa Celebrates 100 Years
The Wisconsin & Upper Michigan Florists Association’s annual convention was its centennial celebration. Wisconsin & Upper Michigan Florists Association (WUMFA) members lit up the Radisson Hotel in Green Bay, Wis., at “Celebrating the Past. Fired Up for the Future.” their 2019 annual convention.
Canada’s Maple Leaf Cup
This fourth-annual competition featured 20 competitors showcasing their floral design talents to the public. The fourth-annual Maple Leaf Cup floral-design competition was held April 5, in Edmonton, Alta., at West Edmonton Mall. For the fourth consecutive year
At One With Roses
Alexandra Farms hosts EMC team members in Bogotá, Colombia, for a once-in-a-lifetime experience. For 11 members of the European Master Certification (EMC) Core Educational Team, being hosted by Alexandra Farms
Hydrating Cut Flowers Properly
Understanding how cut flowers hydrate is the cornerstone of providing longer-lasting arrangements and creating happier customers. Here’s what you need to know.
Question Of The Month
We offer a monthly subscription service, and one client sends her subscription arrangement to someone in the community anonymously each month. Every month a shocked recipient asks who sent them flowers
Instagrammer Of The Month
Erika Stephens lives off the grid with her family on the remote Olympic Peninsula of Washington State. The internet there is spotty at best, and Erika has long been hesitant about using social media.
The Case For Going Paperless
How today’s affordable technology can make your business more efficient, accurate and profitable.
Well, Well, Well
The trends of wellness, well-being and self-care provide promotional and sales opportunities for flowers and plants. Watch 2019 Trend: WELLNESS
Red, White & Bloom
Introducing the fifth annual American Flowers Week botanical couture collection.
Smithers Oasis
This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.
Let’s get social! Join our social communities.
Lavender Now Linked to Romance
In explaining the track, Lavender haze, from her just released “Midnight’s” studio album, Taylor Swift shared on Instagram how she heard the phrase on the TV show, “Mad Men” and was intrigued. “I looked it up because I thought it sounded cool,” said Swift. “And it...
The first lady’s luncheon showcases certified American grown farms
In September, Certified American Grown was again a tremendous supporter and sponsor of the bi-partisan First Lady’s Luncheon, held annually by The Congressional Club in Washington, DC. Certified American Grown flowers were showcased at this special event. The...
The Philadelphia Flower Show Is Coming Back in 2023
The Philadelphia Flower Show is taking place from March 4-12,2023. The renowned Philadelphia Flower Show is coming back in 2023 stronger than ever, ready to show you the best of the best floral designs and what the flower world is really made of. Its return to the...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral...
Iconic Red London Phone Booths Inspire Floral Artists
The iconic red London phone booths are inspiring floral artists around the world. Phone booths have become an inspiring prop for various floral artists to create memorable installations. Just this week, superstar Lewis Miller filled one to the brim with fall-themed...
Chrysal Presents New innovations at IFTF and Trade Fair
At this year's fairs, Chrysal will be placing the spotlight on two new sustainable innovations. Firstly, Chrysal Sea Freight Service was nominated for a Greenovation award. A post-harvest service concept that keeps flowers fresh and controls Botrytis during sea...
How Sustainable Practices Helps Popularize Westerlay Orchids
Learn more about Westerlay Orchids located in Carpenteria, California. It is a great family business with a true American success story! They also demonstrate sustainable practices that are making a positive Impact. "We are highly focused on sustainability and...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
