“Where flowers bloom,
so does hope.”
RECENT POSTS
2019 Retail Florist of the Year
This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.
Remembering Why We Do What We Do
Flowers and plants are more than luxuries and indulgences: They heal, unite and help people celebrate life’s events, both large and small. Take a moment to reflect on the value of what you do and how your products positively affect – and even change – people’s lives.
From the Publisher
“Measure your worth by your dedication to your path, not by your successes or failures.” - Elizabeth Gilbert, author of Big Magic When I took on the leadership of Florists’ Review, I took it on as a fun way to round out my career in journalism. After all, this was a...
Target Millennials with Social Media
Learn how to use social media to win over young customers for life. No one can deny the power of social media to command attention. The siren song plays everywhere you go. At the gym, in the checkout line and even at traffic lights, it’s tough not to find someone...
The Olympics of Floral Design
Floral artists from 23 nations compete in the FTD World Cup with dazzling results. The Olympics have always been a big deal in my house. We get hyped up about the track-and-field events, and every four years, my husband travels with his college track buddies to...
Pricing Your Products And Services
"How to calculate your prices to ensure you make your desired net profit" There is no “industry standard” markup in the floral industry. At least there isn’t according to the literal definition of the phrase “industry standard.” Since starting our floral studio,...
The Florist Master
If you have ever had the privilege of meeting young Dutch Master Florist Thomas Spiess, EMC, owner of Die Burgfloristen (burgfloristen.ch), in Uster, Zürich, Switzerland, you quickly realize his passion for his art. Thomas’ thirst for knowledge is insatiable as he...
Team Flower Blooms With Success
"Conference looks to build bridges between floral designers, industry and local communities." The second annual Team Flower Conference (2019) was full of flower knowledge, with attendees building relationships and memories to last a lifetime. Farmers, designers,...
International Floriculture Expo Heads To South Florida
"Trade show moves to Miami, offering a mix of buying opportunities, education, networking, sun and fun." The International Floriculture Expo (IFE) is the floral industry hotspot this summer for exhibitors and attendees looking to soak up educational sessions as well...
Great Lakes Floral & Event Expo
Ninety-nine years and counting! The Michigan Floral Association (MFA)* prepared for its 2020 Centennial Celebration, “Empowered, a Century of Strength,” with a rousing 2019 Great Lakes Floral & Event Expo. Held in Grand Rapids, the meeting featured outstanding design sessions, informative business talks and a series of hands-on workshops.
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In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum)...
Enter FR’s Latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature in Florists'...
Flower Power 2022 Winners for Hampton Classic Table Settings
This Grand Prix event, one of the most famous show jumping tournaments in the United States, has also become a contest for beautiful table settings and floral arrangements. See some of the beautiful table displays at this year's Hampton Classic, including the winning...
Floral Tributes and Symbolism for Remembering Queen Elizabeth II
The New York Times estimated that there were 60 million – yes 60 million – flowers brought to honor Queen Elizabeth II at Buckingham Palace. Natalie Prince, a Windsor florist, told the New York Times that sunflowers were one of the most popular flowers and she had...
“Zelmira’ Wins Best in Show in SAF’s Outstanding Varieties Competition
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and consistent blooms to win the Society of American Florists’ Outstanding Varieties Competition, held in conjunction...
2022 “Garden Rose Design Contest” Winners
Meet the winners of Alexandra Farms’ fifth-annual garden rose design. For the fifth consecutive year, Alexandra Farms—the premier grower of premium garden roses in the world—hosted its highly anticipated “Garden Rose Design Contest.” This annual event invites...
Mayesh is Searching for its 2023 Mayesh Design Star
Mayesh is looking for four designers for their 2023 Design Star series with a focus on sustainable design practices. More florists are becoming aware of the environmental impact of their industry, and many are choosing to use sustainable methods and practices in their...
September is showing signs of strong sales
After a long summer, we are seeing stronger sales in the floral industry ramping up for the fall. Late August flower sales have been good, and demand for future sales in September looks good. Logistics are much better than a year ago. Capacity has increased, and...
Certified American Grown Supports FTD’s America’s Cup at AIFD Convention
Certified American Grown was proud to be a sponsor in providing America’s most talented designers with 2 of 3 surprise lots used in the “America’s Cup” competition hosted by FTD during the recent American Institute of Floral Design (AIFD) “Roots Symposium” held at...
