“Where flowers bloom,
so does hope.”
RECENT POSTS
Technology Trends in Floral
"Four technology forces that will reshape the floral world" The floral industry is not immune to the forces of technology and science. Just as the internet profoundly changed the industry 20 years ago, we will see the flower business transform again in many ways...
Question of the Month
Share with us a funny story of an obstacle or challenge you faced when doing an outdoor wedding, and tell us how you dealt with it. I was excited to have a wedding ceremony and reception on the roof of Navy Pier. It was a beautiful but windy day. After all, Chicago is...
The American Floral Trends Forecast – Sympathy Trends
"The American Floral Trends Forecast" This addition to “The American Floral Trends Forecast” report shifts focus to the category of North American sympathy designs and celebration-of-life compositions. Here the immutable power and universal language of flowers and...
From The Publisher – April
"To find the universal elements enough; to find the air and the water exhilarating; to be refreshed by a morning walk or an evening saunter ... to be thrilled by the stars at night; to be elated over a bird's nest or a wildflower in spring – these are some of the...
Creativity
Fashion designer, educator and visionary, Galina Mihaleva will be a main-stage presenter at the American Institute of Floral Designers (AIFD) Symposium “Awaken” in Las Vegas, Nev., July 6-11, 2019. Originally from Bulgaria, Mihaleva holds degrees in artistic textiles,...
Consumer Electronics Show Highlights Unmanned Future
The Consumer Electronics Show in Las Vegas can be overwhelming at times. With more than 5,000 trade-show booths spread out over multiple hotels, you can’t possibly see them all in just a few days. You end up picking areas of interest and focus just on those sections. Driverless cars?
Picture-Perfect Weddings 2018
"Our 20th annual contest showcases the talents of nearly 50 florists across the U.S" “A picture is worth a thousand words.” For a bride and groom, those pictures are captured memories of intangible moments from the happiest day of their lives. For the floral...
Outdoor Weddings – On the Theme
"“In springtime, the only pretty ring time, When birds do sing, Hey ding a ding, ding. Sweet lovers love the spring" - William Shakespeare Ah, spring, the harbinger of new life, new beginnings and fresh starts. No wonder it inspires so many weddings, when life is so...
A Flower Farm for Brides
"Cutting gardens and a picture-perfect cottage draw florists and wedding photographers alike." Wildflowers bloom in Nixa, Mo., where Kelly Hill once grew and preserved antique garden roses to make handcrafted wreaths for craft fairs in the 1990s. Today, after a few...
Designer Profile
Having moved to the U.S. just nine years ago from Belarus, Lana (Svetlana) Chernyavsky, AIFD, will likely present floral designs influenced by her Eastern European homeland during her main-stage program at this summer’s American Institute of Floral Designers (AIFD)...
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The International Master Floristry Program with Gregor Lersch
Source: Boerma Instituut® The International Master Floristry (IMF) taught and certified by Gregor Lersch is the most comprehensive program available to deepen your floristic knowledge, gain high level technical skills, and to expand your creativity and innovation. It...
Hottest Bridal Bouquet Trends
Bridal bouquets should be comfortable and should represent the couple and their style. This is just one of the changes the wedding industry has seen since COVID-19: a shift in focus back to the couple. Tradition is nice, but in a time where microweddings and curating...
Expo Flor Ecuador 2022 is almost here.
Flor Ecuador is an appellation of origin that represents the Ecuadorian flower sector through Expo Flor Ecuador 2022 (International Flower Fair) and Flor Ecuador Certified ®(Environmental Certification Scheme). This year's Expo will take place from October 5th...
How Singapore is turning multi-storey car parks into farms
Interesting article about Singapore and the farms they are building on rooftops. At least a dozen of these rooftop farms have now sprouted up across the South East Asian city. This is important for Singapore as they have been importing 90% of their food. Land there is...
Danziger’s Open Days 2022, an Instagram Inspired Experience
The annual event, that attracts numerous growers, wholesalers, florists and floral designers, will be held at the company’s cutting farm in Vereda Pontezuela, Colombia, from August 29th to September 2nd. Danziger’s Chrysanthemum Open Days 2022 will showcase more than...
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars...
A Day at Longwood Gardens
Venture to Kennett Square, Pennsylvania and you’ll find a gem worthy of traveling for. Longwood Gardens is home to 1,100 acres of stunning outdoor and indoor gardens. There is so much to see and the plants in bloom are always changing. It is a great destination for...
Attendees Will Dive Into The 2023 Floral Trends Forecast At SAF’s Annual Convention
Source: SAF press release Alexandria, VA– August 12, 2022– Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. His annual trend forecast informs every part of the industry from production, marketing and...
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So,...
