“Where flowers bloom,
so does hope.”
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Calendar of Events – June July
NATIONAL ROSE MONTH American Grown Field to Vase Dinner Tour; King George, Va. Market Square The Buyer’s Cash & Carry, Gallery, and Order Writing shows; Oaks, Pa. (3-4) National Candle Assn. Conference & Expo Naples, Fla. (3-6)
2019 Retail Florist of the Year
This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.
Remembering Why We Do What We Do
Flowers and plants are more than luxuries and indulgences: They heal, unite and help people celebrate life’s events, both large and small. Take a moment to reflect on the value of what you do and how your products positively affect – and even change – people’s lives.
From the Publisher
“Measure your worth by your dedication to your path, not by your successes or failures.” - Elizabeth Gilbert, author of Big Magic When I took on the leadership of Florists’ Review, I took it on as a fun way to round out my career in journalism. After all, this was a...
Target Millennials with Social Media
Learn how to use social media to win over young customers for life. No one can deny the power of social media to command attention. The siren song plays everywhere you go. At the gym, in the checkout line and even at traffic lights, it’s tough not to find someone...
The Olympics of Floral Design
Floral artists from 23 nations compete in the FTD World Cup with dazzling results. The Olympics have always been a big deal in my house. We get hyped up about the track-and-field events, and every four years, my husband travels with his college track buddies to...
Pricing Your Products And Services
"How to calculate your prices to ensure you make your desired net profit" There is no “industry standard” markup in the floral industry. At least there isn’t according to the literal definition of the phrase “industry standard.” Since starting our floral studio,...
The Florist Master
If you have ever had the privilege of meeting young Dutch Master Florist Thomas Spiess, EMC, owner of Die Burgfloristen (burgfloristen.ch), in Uster, Zürich, Switzerland, you quickly realize his passion for his art. Thomas’ thirst for knowledge is insatiable as he...
Team Flower Blooms With Success
"Conference looks to build bridges between floral designers, industry and local communities." The second annual Team Flower Conference (2019) was full of flower knowledge, with attendees building relationships and memories to last a lifetime. Farmers, designers,...
International Floriculture Expo Heads To South Florida
"Trade show moves to Miami, offering a mix of buying opportunities, education, networking, sun and fun." The International Floriculture Expo (IFE) is the floral industry hotspot this summer for exhibitors and attendees looking to soak up educational sessions as well...
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Ecuador’s Flower Industry Keeps Blooming
Expo Flor Ecuador 2022 occurred on October 5th-7th in Quinto, Ecuador. Over one hundred and twenty exhibitors presented their products and services. In total, around 2000 people from 42 countries are expected to visit the expo. Flowers are the fourth most exported...
Get Ready For a Jaw dropping “Ahh” Moment at the Next Field to Vase Dinner
Aside from capturing the beauty of Día de los Muertos, Andy and Erin look forward to showcasing the beauty of Arnosky Family Farm and all that the Texas Hill Country has to offer in the table’s design. Andy and Erin are part of the design team at HEB Bloom, a full...
Gerberas Care and Handling
Grown in an array of colors and variations, the versatility of Gerberas in design offers endless possibilities. Gerberas are somewhat delicate, but by following a few simple care and handling guidelines, Gerberas are sure to impress. Full Article Below Source The...
That Flower Feeling celebrates as the brand’s first-ever ad campaign is named an ADCN finalist for Strategic Brand Ideas
That Flower Feeling is celebrating its partnership with global communications agency 180 today, as its first-ever ad campaign ‘Flowers. Self Care Made Easy’ has been named as a finalist at the ADCN awards for Strategic Brand Ideas. ‘Flowers. Self Care Made Easy’ was...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for weddings. In fact,...
Nine Ways To Increase Your Floral Business’ Profit Margin
Here are a few tips to help you increase your profit margin and continue to share the power of flowers with your customers. While inflation, staffing issues, and slower floral sales may be challenging, make sure you are marketing and letting consumers know the benefit...
DIGITAL MARKETING TIPS AND TRICKS FROM TOP BRANDS
There is no doubt that digital marketing is crucial when it comes to the success of any business, no matter what industry you are in. These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones....
Sunflowers: Stars of the Fall
Learn more about the star of fall, the beautiful sunflower. Their Latin name, Helianthus, comes from the Greek words for sun, Helios, and flower, Anthos. This is due to the Sunflower’s habit of facing towards the sun and tracking its path throughout the day. Full...
Introducing two new pink varieties from Rosaprima: Candy X-Pression & Mandarin X-Pression
Source: Rosaprima Do you love pink? We most certainly do (and all its tonal variations), which is why we have an impressive total of 44 different shades of pink varieties (see them all here). And we are always happy to add to our list the latest and most...
