“Where flowers bloom,
so does hope.”
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Home-studio Florists Are Here To Stay
"Established niche should be complement, not competition, to brick-and-mortar florists." For years, home-studio florists have represented a growing portion of the floral industry. It’s a simple fact that home-based florists are here to stay. The world runs via the...
Trending Textures
"Ribbon is back with a vengeance, but today, its selection and use is a more integral part of the design process." The wedding and event world is currently embracing fabrics and ribbons as key components. Although we have always seen colorful linens as part of...
Project the Asset
Dear Florist,Do you take care of the asset?You are the asset! “The best asset we have for making a contribution to the world is ourselves. If we underinvest in ourselves, and by that, I mean our minds, our bodies and our spirits, we damage the very tool we need to...
Local Flowers Bloom Across the Floral Frontier
Ruggedly beautiful, the landscape of the Rocky Mountains is infl uencing floral design across Idaho, Montana, Nevada, Wyoming, Colorado, Nevada and beyond.
Technology Trends in Floral
"Four technology forces that will reshape the floral world" The floral industry is not immune to the forces of technology and science. Just as the internet profoundly changed the industry 20 years ago, we will see the flower business transform again in many ways...
Question of the Month
Share with us a funny story of an obstacle or challenge you faced when doing an outdoor wedding, and tell us how you dealt with it. I was excited to have a wedding ceremony and reception on the roof of Navy Pier. It was a beautiful but windy day. After all, Chicago is...
The American Floral Trends Forecast – Sympathy Trends
"The American Floral Trends Forecast" This addition to “The American Floral Trends Forecast” report shifts focus to the category of North American sympathy designs and celebration-of-life compositions. Here the immutable power and universal language of flowers and...
From The Publisher – April
"To find the universal elements enough; to find the air and the water exhilarating; to be refreshed by a morning walk or an evening saunter ... to be thrilled by the stars at night; to be elated over a bird's nest or a wildflower in spring – these are some of the...
Creativity
Fashion designer, educator and visionary, Galina Mihaleva will be a main-stage presenter at the American Institute of Floral Designers (AIFD) Symposium “Awaken” in Las Vegas, Nev., July 6-11, 2019. Originally from Bulgaria, Mihaleva holds degrees in artistic textiles,...
Consumer Electronics Show Highlights Unmanned Future
The Consumer Electronics Show in Las Vegas can be overwhelming at times. With more than 5,000 trade-show booths spread out over multiple hotels, you can’t possibly see them all in just a few days. You end up picking areas of interest and focus just on those sections. Driverless cars?
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Derek Woodruff will be the featured designer at the upcoming Field to Vase Dinner
Don’t miss out on Derek’s spectacular designs, workshop, and demonstration at Summer Dreams Farm on Sunday, September 18. Attendees will also have opportunities to take a VIP Farm Tour, taste the finest Michigan wines, and of course, dine on local cuisine surrounded...
Water is the ‘oil’ of the horticultural sector, many challenges will present themselves in the coming years
In recent years, many countries have been experiencing more and more dry periods. Since water is the 'oil' of the horticultural sector, it is a crucial theme, and precisely around this theme, many challenges will present themselves in the coming years. Erfgoed, a...
Europa Cup 2022
By Nita Robertson AIFD, CFD The Europa cup took place in Katowice, Poland, over the weekend. A bucket list event for any floral enthusiast. The event was full of amazing floral inspiration! This is an event around which crowds of floristry and flower enthusiasts from...
How to Market Flowers to Millennials
Millennials respond to marketing messages differently than previous generations, so it is important to find ways to market to this large generation of consumers. The article below provides tips for marketing to millennials. If you understand millennial values,...
Details Flowers Software Announced As Finalist for 12th Annual GrowFL Florida Companies to Watch Awards
The 12th Annual GrowFL Florida Companies to Watch recently announced Details Flowers Software as a finalist in the 12th Annual GrowFL Florida Companies to Watch event. The awards event honors impressive second-stage companies from throughout the state for developing...
Delphinium
By Jill Brooke BOTANICAL AND COMMON NAMES • Delphinium elatum / Delphinium × cultorum (‘Guardian’ series, ‘Triton’ series, ‘Ariel’ series, etc.) Candle larkspur, English larkspur, Alpine Delphinium,...
Fresh-Cut Dahlias Now Available Year-Round from Alexandra Farms
Exciting news! Alexandra Farms has announced year-round availability of Dahlias with the same reliability and consistency as their gorgeous garden roses. They are introducing twelve dahlia varieties with desirable shapes and colors and long vase...
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re...
Houseplant Trends and Marketing Tips
Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here are the latest info on today’s houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Houseplants not only improve...
