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Our January
Issue is Here!

  • American Floral Trends Forecast 2023

  • Florist Spotlight: Mariela Mazzei

  • Studio Versus Store: Which is Right for You?

  • Realistic Pricing
  • Creative Tutorials, Coming Events and more!

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from the magazine

features

Sympathy Reimagined

With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

Creative Colaboration

With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.

The Year of the Pivot

“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize

Small & Intimate

While weddings and events are postponed, we are looking ahead to how these future occasions may look – and once they arrive, irrespective of their size,

Love is Not Canceled

Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would

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Permanent Botanicals
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Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category.  By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s...

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Making Time for Holiday Workshops 
Making Time for Holiday Workshops 

No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a...

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Holiday Feature
Holiday Feature

By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah...

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Can You See Me?
Can You See Me?

What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...

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Enter FR’s Latest Best in Blooms Design Contest
Enter FR’s Latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS November 2022 Contest Sponsored by Smithers Oasis and Alexandra Farms Enter our next round of Best in Blooms Design Contest today! Enter for your chance to win a Florist Spotlight feature...

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Industry News
Valentine’s Day Spending Trends

Valentine’s Day Spending Trends

Last year’s trends offer valuable insights to help florists make the most of 2025 to thrive during one of the year’s most profitable holidays. Full Article Here Source: Rio Roses Valentine’s Day Spending Trends: What the Numbers Mean for Your...

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Smithers-Oasis Launches Plant-Based Floral Foam 

Smithers-Oasis Launches Plant-Based Floral Foam 

Big News! Smithers-Oasis has launched a new plant-based floral foam - OASIS® Renewal™ Floral Foam. Full Press Release Below Smithers-Oasis Launches Plant-Based Floral Foam  OASIS® Renewal™ Floral Foam is certified OK biobased  with a 4-star rating...

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TFF Partners with Philadelphia Flower Show

TFF Partners with Philadelphia Flower Show

That Flower Feeling is excited announce their participation in this years Philadelphia Flower Show, taking place from February 28th to March 9th. Learn how you can get involved. Full Press Release Below Source: That Flower Feeling- January 28, 2025...

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U.S. places hold on 25% tariff on Colombian imports

U.S. places hold on 25% tariff on Colombian imports

A resolution was reached, placing a hold on the proposed tariff. Full Article Here Source: floraldaily.com U.S. places hold on 25% tariff on Colombian imports Yesterday, the flower industry in the US and Colombia was anxiously holding its breath as...

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Tutorials

Education

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

A Vintage-inspired Wedding Bouquet

Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by...

Spectacular Spring Picnic

This cascading color-blocked creation makes a dazzling focal point. Floral design and...

Blossoms and Butterflies

Add a playful touch to a lovely design. Floral design, text and photography by Nita...
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