Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

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Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them

by Kat Castagnoli | April 26, 2021 | Floral Trends, Main Theme Story | 0 Comments

There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro weddings now or full-fledged affairs later this year, one thing’s for sure: There’s no shortage of uber-chic bridal dresses in 2021. From frothy ruﬄes and flirty capes to...

Only the Best Blooms for Mom

by Kat Castagnoli | March 24, 2021 | Floral Trends, Main Theme Story | 0 Comments

Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber, The Floral Bar, Texas Anna Day, AIFD, CFD, Anna Day Designs, Arizona Alex Nutting, Aesme Floral Studio, London Katya Rusin, Lavka Flowers, New York Jen Lagedrost Cavender, NECTAR + BLOOM, California...

How the Global Flower Industry Has Adapted to the Pandemic

by Sharon Mulkilinski | February 6, 2021 | Main Theme Story | 0 Comments

While there are many common threads across the globe, there are also contrasting perspectives regarding how different areas have coped with the impact. Read observations and lessons learned from seven markets on different continents here…

Everlasting Beauty

by Kat Castagnoli | January 1, 2021 | Main Theme Story | 0 Comments

It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…

2020-2021 American Floral Trends Forecast

by J. Keith White | December 1, 2020 | Main Theme Story | 0 Comments

Exciting new Floral Trends for 2020-2021 from eight of North America’s leading floral design artists. See holiday and seasonal interpretations of four trends, with the latest colors and styles applied. Read more…

the Latest from our pages

Talking about FlowerTok

TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target audience, consumer trust and views than other social media apps. By Tonneli Grüetter From NYC to KC, it’s time for florists everywhere...

Test Start: Flower Business

Pop-up Stores Offer Many Options and Benefits By Jill Brooke Everyone finds their aha moment in unexpected places, and for Brenda LaManna, founder and president of Damselfly Flowers, which is headquartered in White Plains, N.Y., and...

Finishing Touches

Learn how to maximize your sales by upselling; your customers (and your bottom line) will be glad you did. By Andrew Joseph A customer has the flowers in hand and is happy with what he or she has. And so are you. But wouldn’t it be great if...

Avoiding Overtime Penalties

Retailers can incur costly penalties for violating the overtime regulations of the Fair Labor Standards Act (FLSA). Here’s what you need to know about wage-and-hour regulations, to keep your business safe from prosecution. By Phillip M. Perry...

Water Quality and Flower Longevity

Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to...

“Best in Blooms” Winners November

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We...

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