Our January
Issue is Here!
-
American Floral Trends Forecast 2023
-
Florist Spotlight: Mariela Mazzei
-
Studio Versus Store: Which is Right for You?
- Realistic Pricing
- Creative Tutorials, Coming Events and more!
To purchase a print copy of the issue, please visit our shop
from the magazine
features
the Latest from our pages
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting...
Autumn Weddings Design Contest
Meet the winners in FR’s annual seasonal design competition. By Nita Robertson, AIFD, CFD If you do lots of weddings, you probably know that autumn is now the most popular season for weddings and that October is now the most popular month for...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s...
Making Time for Holiday Workshops
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a...
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah...
join us on instagram
Florist SpoTlight
Industry News
The Bloom Together Event
The Bloom Together Initiative returns to Doral on March 3rd, 2025, to celebrate its 5th anniversary! This exciting event will take place during the WFFSA Convention, bringing the floral industry together for a memorable celebration. Full Press...
Duel of the Delphiniums
Ball SB, Details Flowers Software, and The Society of American Florists are thrilled to announce Duel of the Delphiniums, an exciting March Madness-style competition in which florists can showcase their creativity using Delphinium varieties from...
FAM Flower Farm Expands Product Range
FAM Flower Farm has been working with Biancheri Creazione, an Italian breeder of ranunculus and anemones, in an effort to introduce more people to the unique characteristics of these stunning Italian flowers. Full Article Here Source-...
A Demand for Flowers with Sandy, Nude Tones
After hearing from floral designers that they needed more focal flowers with sandy, nude tones, Alexandra Farms began producing Sahara Sensation. Full Article Here. Source- FloralDaily.com "There was a demand for more focal flowers with sandy, nude...
Let’s Socialize
Tutorials
Education
