Our January
Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials, Coming Events and more!

To purchase a print copy of the issue, please visit our shop

Read Now

Read Digital Magazines

More Features

from the magazine

features

Sympathy Designs

by Peter Drucker | August 6, 2019 | Main Theme Story | 0 Comments

Florists share the types and styles of designs they’re creating for today’s modern memorial services

Modern Sympathy

by Jon Bell | August 2, 2019 | Main Theme Story | 0 Comments

The sympathy industry is experiencing rapid and drastic changes, and to survive and thrive in the sympathy flowers segment, you must stay aware of those changes and adapt your business to them. Here’s help.

She wore flowers in her hair and carried magic

by RSS Feed | July 12, 2019 | Main Theme Story | 0 Comments

She wore flowers in her hair and carried magic secrets in her eyes. My earliest memory of wearing flowers was when I was growing up on our farm in Idaho.

Wearable Flowers

by Julia Marie P. Schmitt | July 2, 2019 | Main Theme Story | 0 Comments

Floral couture off ers opportunities from overthe-top creative expression to real sales – as well as a venue for creating a distinguishing niche for your business.

2019 Retail Florist of the Year

by Alicia Schwede | June 5, 2019 | Main Theme Story | 0 Comments

This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.

the Latest from our pages

Giftware Ideas for 2022 Holiday Sales

Notable items discovered at recent gift markets are sure to boost your customers’ excitement this holiday season—and your shop’s revenues. By Carrie Wilcox, EMC It always seems strange that just as the temperature warms, it’s time to start thinking...

Enter the latest Best in Blooms Design Contest

Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across...

Boost Your Business with “Google Business Profile”

By Tonneli Grüetter Google My Business has become Google Business Profile. In an effort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the...

American Grown Flowers

Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun...

In Season:Dahlia

By Tonneli Grüetter Amanda Rodgers: Bouquet Atlanta The time to rejoice is here! Dahlia season has returned to the Northern Hemisphere (typically mid-July through early to mid-fall), delighting flower designers and consumers alike....

“Best in Blooms”

Meet the winner and finalists in the “American-grown” edition of FR’s bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner and finalists in our latest “Best in Blooms” contest...

For More Articles From The Magazine