The Beautiful Roselily
A unique pollen-free double-flowered roselily plant from Decorum grower Van Schie opens up...
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Author: FR Team
The 50 State Flower Garden Project
How are we celebrating U.S. flower farming? Until September when the American Horticultural...
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Growing the Houseplant Market: Part 1
FR presents the first in our exclusive three-part series examining the Floral Marketing...
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How To Capitalize on 2022 Wedding Trends to Grow Your Floral Business
Explore the top wedding trends for 2022 weddings, including eco-friendly, outdoor venues, and a...
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The International Floral Industry
FR’s exclusive look at the journey of a cut flower from lab to farm to florist—and how the...
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Flowers Festival Blooming at Chelsea Storefronts and Streets
These amazing floral displays are blooming at Chelsea storefronts and streets this week. Dive into...
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Industry Leader Jose (Joey) Azout from Alexandra Farms
FR talks with the president of Alexandra Farms, a boutique grower specializing in nostalgic,...
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European-influenced Bridal Bouquet
Taking a cue from the international theme of this issue, this versatile design concept offers...
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The American Floral Endowment’s 2022 Fundraising Campaign Funding the Future of Floriculture
The American Floral Endowment is inviting the floral industry to join them in their annual...
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7 Ways Small Businesses Can Grow Their Social Media Presence
Tips on how small business owners can improve their social media marketing. Being authentic, using...
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Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with...
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FTD now offers sustainable packaging for all farm-to-door floral orders
FTD now offers sustainable packaging for all farm-to-door floral orders using 100% recyclable...
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