Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
Pollen Talent Joins Forces with CalFlowers as a Preferred Partner
This strategic alliance marks a significant milestone, enabling CalFlowers...
The Art of Nourishing with Colors Through Flowers
BallSB discovers this journey of connection with nature through the beauty of...
Samantha Bates AIFD Joins Prestigious FTD Education Team
FTD, a leading provider of floral-related products and services to retail...
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Industry
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Contests
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From Our Pages
Bucket-list Floral Experiences
The top flower and garden shows, exhibitions, festivals and tours...
Do You Have What It Takes for a Really Big Show?
Tips for creating an exhibit for the PHS Philadelphia Flower Show,...
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and...
Feature Articles
Flowers in Your Hair and Everywhere
The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...
55 Top Event Florists of 2024
By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
Industry News
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations...
A Tale of Romantic Rustic Elegance Using Danziger’s Enchanté™
Floral Designer Katya Huter from the Netherlands shares her recent design...
How to Maximize Harvested Cut Flowers From Your Garden
Harvested cut flowers from your garden adds a personal touch to your floral...
Strategic Alliance to Boost Flower Bulb Sales
The Garden Media Group and Royal Anthos have solidified their ongoing...
Contests
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
Business and Marketing
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective...
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically...
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the...
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter...
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad...
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail...
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and...