![FR-01 Jan 23 cover FR Jan 23 cover](https://i0.wp.com/floristsreview.com/wp-content/uploads/2023/01/FR-01-Jan-23-cover.jpg?resize=804%2C1044&ssl=1)
Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
![Flower Math: Calculating Rose Petals](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/53183.jpg?resize=1000%2C675&ssl=1)
Flower Math: Calculating Rose Petals
David Dahlson from Mayesh Wholesale provides valuable insights on estimating...
![J Schwanke Receives Distinguished Service to Floral Industry Award](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/AIFD-Award-End-Slide.jpg?resize=1080%2C675&ssl=1)
J Schwanke Receives Distinguished Service to Floral Industry Award
The American Institute of Floral Designers (AIFD®) presented one of their...
![Chrysanthemums for summer vibes](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/a.jpg?resize=1080%2C675&ssl=1)
Chrysanthemums for summer vibes
Chrysanthemum styling ideas tailored to the summer trends of 2024. Full...
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Florist
Spotlight
Industry
News
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Contests
Business &
Marketing
From Our Pages
Four Simple Steps for Long-lasting Valentine’s Day Roses
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American...
50 Must-attend Floral Events in 2024
Education, inspiration, rejuvenation, relationship and connection...
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and...
Singular Sensations
A deep dive into the trend of monobotanical flower arrangements By...
Valentine’s Day Inspiration
By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day,...
Feature Articles
![Flowers in Your Hair and Everywhere](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/04/fff.jpg?resize=1080%2C675&ssl=1)
Flowers in Your Hair and Everywhere
The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of blossoms, laurel and olive;...
![55 Top Event Florists of 2024](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/04/Birch-Event-Design_Amrit-photography_Event-Design.jpg?resize=700%2C467&ssl=1)
55 Top Event Florists of 2024
By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own, these talented designers blend...
![Mother’s Day Success](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/03/RP-Kidas.jpg?resize=500%2C675&ssl=1)
Mother’s Day Success
Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and arrangements, outdoor bedding and garden...
Industry News
![Chrysanthemums for summer vibes](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/a.jpg?resize=1080%2C675&ssl=1)
Chrysanthemums for summer vibes
Chrysanthemum styling ideas tailored to the summer trends of 2024. Full Article Below Source Chrysanthemums for summer vibes These are the summer trends of...
![AIFD Symposium Emerge](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/IMG_1169-scaled.jpeg?resize=1080%2C675&ssl=1)
AIFD Symposium Emerge
The American Institute of Floral Designers (AIFD) successfully concluded its highly anticipated Emerge Symposium, held from July 2-6, 2024, at the...
![New Fund Established Honoring Kathleen Kennicott](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/affa43a7-76b1-349d-e2a2-14263e176471-scaled.jpg?resize=1080%2C675&ssl=1)
New Fund Established Honoring Kathleen Kennicott
In October of 2023, the Katie Kennicott Memorial Tribute was established,...
![Summer Social Media Campaigns for Florists](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/07/18626.jpg?resize=1000%2C560&ssl=1)
Summer Social Media Campaigns for Florists
By leveraging the right social media strategies, you can turn this season into...
![Creating Profitable Floral Recipes](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/01/florist-using-her-ipad.jpg?resize=1080%2C675&ssl=1)
Creating Profitable Floral Recipes
Setting the right price is an art in itself when it comes to the floral...
Contests
![Creating Great Working Relationships with Wholesale Florists](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/04/Untitled-1hh.jpg?resize=1080%2C574&ssl=1)
Creating Great Working Relationships with Wholesale Florists
Establishing successful partnerships with your suppliers is built on understanding, effective communication, trust, and a mutual commitment to quality and customer satisfaction. Here are some insights on doing just that. Florabundance By Nita Robertson, AIFD Working...
![Software for Wedding and Event Florists](https://i0.wp.com/floristsreview.com/wp-content/uploads/2021/10/flowers-and-computer.jpg?resize=700%2C386&ssl=1)
Software for Wedding and Event Florists
A look at three companies that offer wedding and event planning software developed specifically for florists—by florists. By Andrew Joseph Until about 25 years ago, keeping track of one’s inventory, revenue and expenses was all done by hand, written on accounting...
Business and Marketing
![AI and Your Flower Business](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/04/129770.jpg?resize=1000%2C667&ssl=1)
AI and Your Flower Business
Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the...
![Merchandising Ideas to Create Customer Experiences](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/03/Native-Poppy-South-Park-2023_2048x-scaled.jpg?resize=1080%2C675&ssl=1)
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter...
![Event Rentals](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/02/event-table-decor.jpg?resize=1080%2C675&ssl=1)
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad...
![The Value of Floral Accreditation and Certification](https://i0.wp.com/floristsreview.com/wp-content/uploads/2024/01/Untitled-1.jpg?resize=1080%2C660&ssl=1)
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and...
![The Life of a Traveling Freelance Floral Designer](https://i0.wp.com/floristsreview.com/wp-content/uploads/2023/12/Untitled-2-3.jpg?resize=1000%2C675&ssl=1)
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak...
![Managing Online Reviews of Your Business](https://i0.wp.com/floristsreview.com/wp-content/uploads/2023/11/asia-woman-is-working-team-personal-computer-smartphone-work-from-home.jpg?resize=1000%2C667&ssl=1)
Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew...
![Step Up Your Game with Podcasts](https://i0.wp.com/floristsreview.com/wp-content/uploads/2023/10/women-doing-a-podcast-recording.jpg?resize=1080%2C675&ssl=1)
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business...
![What’s New in Florist Website Design?](https://i0.wp.com/floristsreview.com/wp-content/uploads/2023/10/florists-working-flower-shop.jpg?resize=1000%2C675&ssl=1)
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If...