Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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Flowers in Your Hair and Everywhere

The Renaissance of Wearable Flowers By Molly Lucille Presented by Boutstix Magnets Throughout history, people have adorned themselves with flowers. Ancient Egyptians, Greeks and Romans adorned their champions and gods with head wreaths of...

55 Top Event Florists of 2024

By Tonneli Grüetter Florists’ Review is proud to share our “55 Top Event Florists of 2024,” selected from regions across America. These industry leaders represent the bright future of event florals. Standing on a level all their own,...

Mother’s Day Success

Ideas and strategies for making the coming holiday your most efficient and profitable ever By Nita Robertson, AIFD Flowers and plants have long been the top gifts to express love and appreciation on Mother’s Day—cut flowers and...

Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing...

Celebrating International Women’s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasm—and sales—for this often under-promoted annual worldwide holiday honoring women and their contributions to society By...

25th Annual “Picture Perfect Weddings Contest”

See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to...

Free International Women’s Day Marketing Plan

Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers,...

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer...

Houseplants for Profit

The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green...

Industry News

How to Elevate Floral Palettes with the Power of Yellow

Vibrant yellow is one of the more dominant spring colors that can trip up a...

New Tulip Variety “Baptized” in NYC

Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou,...

Set the Stage with Conservatory Stands

Floral designers committed to environment-friendly foam-free arranging have...

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Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

Elevating Petals and Pastries

The Art of Upselling a Moment Ideas for safely decorating wedding cakes and cake tables in keeping with today’s trends and modern consumers’ tastes By Molly Lucille Wedding trends in the flower industry are always evolving, and a delightful revolution is taking place...

Trends in Wedding Bouquets for 2024

By Nita Robertson, AIFD With each passing wedding season, fresh trends in bridal bouquets emerge and existing styles evolve, and for 2024, bouquets will encompass various styles, shapes and color palettes, harmonizing with not only the seasons but also diverse wedding...

Make Graduation a Blooming Success

Sales, marketing and design ideas for these annual celebrations of educational achievement By Nita Robertson, AIFD Fleurologist As the main graduation season for most educational institutions approaches—typically mid-May to mid-June—florists have an opportunity to...

“Eco-Optimism”

Garden Media Group’s “2024 Garden Trends Report” The 2024 report showcases seven trends for the floriculture and horticulture industries to note By Garden Media Group For more than two decades, Garden Media Group has been at the forefront of identifying and shaping...

Prom 2024

Everything you need to know to engineer an efficient and profitable prom season—and create a memorable experience for young customers. By Nita Robertson, AIFD Excitement mounts with many high-schoolers each year as prom season approaches. For these students, this...

Singular Sensations

A deep dive into the trend of monobotanical flower arrangements By...

Valentine’s Day Inspiration

By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day,...

Holiday Tables

Inspiring seasonal settings from florists around the country By Jill...

Laura Dowling’s Tips for Dazzling Wreaths

The former White House Chief Floral Designer shares inspiration for...

Proflora 2023

Highlights from Colombia’s international cut flower trade show By...

Feature Articles

Influential Women in the Flower Industry

Celebrating International Women’s Day 2024

25th Annual “Picture Perfect Weddings Contest”

Florist Spotlight: Marie Danielle Vil-Young

Florist Spotlight: Nancy Zimmerman

A Day in the Life of a Retail Flower Shop Owner

Florist Spotlight: Mariela Mazzei

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Industry News

Set the Stage with Conservatory Stands

Apr 14, 2024 | creativity and education

Floral designers committed to environment-friendly foam-free arranging have long turned to Accent Decor for containers to support their unique mechanics and...

Solar Eclipse Creativity from Florists!

Apr 14, 2024 | creativity and education

A few floral artists shared their fun and creative interpretation of the solar eclipse using flowers. Full Article Below Source Solar Eclipse Creativity from...

Popular Lily Varieties Used in Top Perfumes

Lilies play a prominent role in the world of perfumery because of their unique...

Dine Amongst The Flower Fields

Certified American Grown’s Annual Field to Vase Dinner Returns to the Flower...

Event Designer Alina Naesca Shares Spring Inspiration

United Selections' latest collaboration with Alina Neacsa: International Event...

More Industry News

Tutorials

Mystic Crystals

Introducing extraordinary new products that will add an exciting new element to bridal...

View Tutorial

Radiant Radial Lines

Rustic Armature

Hand-tied Cascade Bouquet

Festive and Fruity

For More Tutorials

Contests

Enter our latest Best in Blooms Design Contest- American Grown Edition

Apr 12, 2024

Submit your entry below to become a semi-finalist in our Best in Blooms 2024 American Grown contest. Sponsored by Certified American Grown Submission for Florists' Reviews American Grown BEST IN BLOOMS Contest 2024 It's time to celebrate American grown flowers with...

AI and Your Flower Business

Apr 4, 2024

Can artificial intelligence help your retail business? Let’s find out. By Andrew Joseph For the past few years, the initialism “AI”—artificial intelligence—has been played out across all media platforms. For most people, AI has been a part of pop-culture lore for...