Our January Issue is Here!

American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!

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“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the corner. Are you ready for it? This special holiday is a cornerstone for the flower industry, as flowers consistently rank among the top gifts...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking...

American Floral Trends Forecast 2025

An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli Grüetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends...

New Podcast Episode

Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral...

2024 “Reader’s Choice Awards”

Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice...

Australia’s Floral Revolution

A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything...

“Best in Blooms”

Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to...

Industry News

Florist Jokes That Bloom with Humor

Here are some fun, florist-friendly jokes to brighten your workday. 🌸 Why do...

Rosaprima’s Spring Rose Collection

Rosaprima has meticulously curated a collection of over 150 premium rose...

Floral Magic at the RHS Chelsea Flower Show

Acacia Creative Studio is bringing its signature style to the RHS...

More Industry News

Feature
Articles

Florist
Spotlight

Industry
News

Tutorials

Contests

Business &
Marketing

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita Robertson, AIFD Indian weddings are among the most visually spectacular and culturally rich celebrations in the world. Known for their grandeur, vibrant colors and elaborate...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and feel like each wedding begins to blur together. We can fall into the trap of losing touch with the importance of the wedding ceremony. The ceremony...

The Value of Vessels

Making the case about the importance role containers play in creating the perfect floral designs By Jill Brooke At the recent Fleurs de Villes “ARTISTE” show in New York City’s Hudson Yards, florist Lorena Eni, owner of LEF/Lorena Eni Flowers in the borough of...

Embracing the Evolving Trends in Sympathy Flowers

By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way to express sorrow, love and support to grieving families. But as funeral traditions change and consumer preferences shift, florists are being called upon to adapt,...

Eco-friendly and Sustainable Floral Products To Love

By Jill Brooke Those who live in the floral world are people who care about nature. After all, florists willingly enter a profession that requires insatiable demands of physical labor, mechanical expertise and time. It also requires creative talent and a deep...

Valentine’s Day Inspiration

By Nita Robertson, AIFD, CFD For the upcoming Valentine’s Day,...

Holiday Tables

Inspiring seasonal settings from florists around the country By Jill...

Laura Dowling’s Tips for Dazzling Wreaths

The former White House Chief Floral Designer shares inspiration for...

Proflora 2023

Highlights from Colombia’s international cut flower trade show By...

Getting the Most Out of Roses

By Tonneli Grüetter Although not a florist by trade, the famous...

Feature Articles

2024 “Reader’s Choice Awards”

Australia’s Floral Revolution

“Best in Blooms”

Instagram Star of the Month

Florist Spotlight: Rodrigo “Varito” Vásquez, AIFD, CFD, FSMD, FPCF

Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC

Florist Spotlight: Melissa Pack

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Industry News

Rosaprima’s Spring Rose Collection

May 23, 2025 | Flower Growers

Rosaprima has meticulously curated a collection of over 150 premium rose varieties. Each rose is unique and extraordinary, spanning a breathtaking spectrum of...

Floral Magic at the RHS Chelsea Flower Show

May 16, 2025 | Floral Event News

Acacia Creative Studio is bringing its signature style to the RHS Chelsea Flower Show later this month. Full Article Here Source Thursd Acacia...

Knock Out® Rose Celebrating it’s 25th Anniversary

Twenty-five years ago, a rose bloomed that would forever change how gardeners...

New Flower Collection For Men Sparks Strong Buzz

In March 2025, Kvitkova Vanil, a Los Angeles floral studio, launched the...

AFE Named Funds Celebrate Special Anniversaries

In 2025, AFE recognizes eleven incredible anniversaries for our Named Funds...

More Industry News

Tutorials

Sunshine and Zest

Create this lively and lovely tablescape for a springtime brunch. Floral design and text...

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Prom Bouquet and Traditional Wrist Corsage

Fantastical Fall Install

Blooming Olive Tree

A New Era for Wrist Corsages

For More Tutorials

Contests

Prom Season: A Blooming Opportunity for Florists

Feb 19, 2025

By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It celebrates youth and...

Marketing International Women’s Day

Feb 12, 2025

Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance that honors the...