Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
To purchase a print copy of the issue, please visit our shop
Industry News
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture...
How to Elevate Floral Palettes with the Power of Yellow
Vibrant yellow is one of the more dominant spring colors that can trip up a...
Strategic Alliance to Boost Flower Bulb Sales
The Garden Media Group and Royal Anthos have solidified their ongoing...
Feature
Articles
Florist
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Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Getting the Most Out of Roses
By Tonneli Grüetter Although not a florist by trade, the famous...
Flora Magazine is dedicated to helping you thrive in the creative world of floral design
By Nita Robertson AIFD, CFD We are very excited about the newly...
Interflora World Cup 2023
Highlights from the world’s preeminent floral design competition. By...
Dutch Lily Days 2023
By Jules Lewis Gibson A visit to the Netherlands is a treat for any...
Highlights of AIFD’s Spectacular 2023 National Symposium in Chicago
"GROW" By Nita Robertson, AIFD, CFD Established in 1965,...
Feature Articles
25th Annual “Picture Perfect Weddings Contest”
See the incredible floral creations that vied for Florists’ Review’s “silver jubilee” wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A “picture-perfect wedding” refers to floral décor for a wedding...
Free International Women’s Day Marketing Plan
Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...
How Important is Being Sustainable for Your Business? VERY!
By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for business—as well as the world. Let’s start with the results from a recent consumer research study titled “U.S. Consumer...
Industry News
“Chelsea in Bloom” Will Have Food Theme for 2024
From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom with extraordinary eye-popping creations from the best European floral artists,...
How to Elevate Floral Palettes with the Power of Yellow
Vibrant yellow is one of the more dominant spring colors that can trip up a lot of florists, this article explains how to use it to help you elevate your...
New Tulip Variety “Baptized” in NYC
Consul General of The Kingdom of the Netherlands in New York, Ahmed Dadou,...
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have...
David Austin Launches Three New Wedding Roses
Bessie, Hettie and Millicent are the newest wedding roses in the David Austin...
Contests
Merchandising Ideas to Create Customer Experiences
Elevate your product displays with these modern and sales-enticing techniques By Tonneli Grüetter Native Poppy Native Poppy Feeling overwhelmed by the pressure to keep one’s shop fresh and exciting for in-person shoppers is a challenge every florist has felt at some...
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
Business and Marketing
Pricing for Profit
Tips and strategies for establishing retail pricing structures that will ensure your business’s...
The Value of Floral Accreditation and Certification
A look at the benefits of education programs offered by international, national, regional and...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak...
Marketing for the Holidays
Practical ideas for making the coming holiday season your busiest and most profitable ever. By...
Logistics for Success in Your Holiday Decorating Business
By Tonneli Grüetter The winter season is right around the corner ready to welcome a healthy dose...
Smart Mentoring
Tips for passing along the skills and knowledge of your top employees to other staff members By...
Learning To Say No to a Zillion Requests for Free Flowers
By Jill Brooke On any given day, Joost Bongaerts, owner and CEO of Carpinteria, Calif.-based...
Safeguard Your Business: Insurance Secrets Every Florist Should Know
By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a...