Our January Issue is Here!
American Floral Trends Forecast 2023
Florist Spotlight: Mariela Mazzei
Studio Versus Store: Which is Right for You?
Realistic Pricing
Creative Tutorials
Coming Events and more!
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Industry News
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture...
How to Elevate Floral Palettes with the Power of Yellow
Vibrant yellow is one of the more dominant spring colors that can trip up a...
Feature
Articles
Florist
Spotlight
Industry
News
Tutorials
Contests
Business &
Marketing
From Our Pages
Alfresco Flowers
Tips and tricks for executing beautiful outdoor floral décor By Nita...
“Best in Blooms” Winner and Finalists
Meet the winner and finalists in the “Certified American Grown”...
In Season: Protea
By Nita Robertson, AIFD, CFD Botanical Name: Protea Common...
My Magical Trip to Alexandra Farms
by Nita Robertson, AIFD, CFD In March, I went to Colombia to...
Flower Books Blooming
Hot off the presses, these highly recommended titles will enthrall...
Feature Articles
Houseplants for Profit
The latest info on today’s houseplant market, along with the hottest trends and marketing ideas. By Nita Robertson, AIFD, CFD Selling plants can be profitable; however, choosing the right niche is critical. That niche can include green houseplants, flowering plants,...
“Best in Blooms” Winner and Finalists
Sponsored by Alexandra Farms and Smithers-Oasis North America. Meet the winner and finalists in FR’s latest flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner and finalists in our November “Best in Blooms” flower...
Fabulous Foliages (and More) for Fall
By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse palette of colors, textures and shapes to incorporate into flower arrangements, bouquets and other decorative creations. They also add depth and...
Industry News
The History of Mother’s Day
Mother's Day is a major event, particularly for the floral industry; after all, what better symbol than flowers to show love, gratitude, and appreciation for...
Danziger celebrates 70th anniversary
For seven decades, Danziger has been an integral part of the floriculture landscape. This year, they are celebrating their 70th anniversary! Congratulations...
“Chelsea in Bloom” Will Have Food Theme for 2024
From Monday May 20th to Sunday May 26th, 2024, Chelsea in Bloom will blossom...
Set the Stage with Conservatory Stands
Floral designers committed to environment-friendly foam-free arranging have...
Solar Eclipse Creativity from Florists!
A few floral artists shared their fun and creative interpretation of the solar...
Contests
Event Rentals
Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & Décor Studio Florists can diversify...
Retail Forecast 2024
High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your seat belts, and...
Business and Marketing
Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew...
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business...
What’s New in Florist Website Design?
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If...
Special Care for Summer Flowers
By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment Professor...
Giftware Guide
Make your customers’ hearts sing and your cash register ring with these trend-leading products...
Managing Gen Z Employees
The youngest generation of people entering the workforce today comes with unique characteristics...
The Wow Factor: The 10 Commandments of Creating Lifetime Customers
By Tra Williams Everyone has experienced this at one time or another: What you thought was going...
What Is a CSA, and How Can One Help Your Flower-growing Business?
By Tonneli Grüetter In recent years, small-scale flower farmers have gained a new secret weapon:...